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The New Year is upon us, and with it comes a new batch of cyber threats. As advances are made in the world of technology, businesses anticipate changes that can make life more convenient. But, like snakes slithering into your home, cyber attackers also keep up with technological changes for their own nefarious ends. Knowing […]

hackerscybersecurity-170px-02The New Year is upon us, and with it comes a new batch of cyber threats. As advances are made in the world of technology, businesses anticipate changes that can make life more convenient. But, like snakes slithering into your home, cyber attackers also keep up with technological changes for their own nefarious ends. Knowing what you are up against is the first step to fighting these threats.

Increased threats on cloud technology

Cloud service has numerous benefits to businesses. They make data storage, collaboration, and processing more efficient; they enable employees to work faster; and they help operations flow smoother. Cloud technology’s popularity is expected to rise well into the next few years, but as demand increases, so does the dangers presented by cyber attackers.

Ransomware will be more complex

Ransomware incapacitates computer systems by locking down files and preventing access for ransom. In its 2016 Threat Predictions report, security software company McAfee predicts a peak in ransomware attacks next year. Although they also predict it to recede by mid-year, damages to vulnerable cloud-dependent infrastructures can be great and costly. Most alarming in the prediction, however, is that in the coming year ransomware attacks will be more complex due to new elements.

Ransomworms, which use advanced victimization techniques to mine further data within an already compromised network, are expected to put an even crueler spin to an already formidable malware. Doxing, on the other hand, affects avenues such as social media and any place where sensitive, easily identifiable information can be extracted to serve the ultimate purpose of extorting money. Yet another wicked ransomware to watch out for is Backup Deletion, which destroys the very mechanism that can otherwise help you recover from a compromised system or files: your backup data.

More threats to IoT (Internet of Things)-enabled devices

It is also predicted that 2017 will see attacks made on IoT-powered devices, which will make life harder for those who depend on technology that makes life easier. It targets medical devices and Electronic Medical Records, “connected cars”, basic domestic tools, and tech-driven wearables, such as smartwatches and fitness trackers. The danger posed by this intrusion is fully capable of corrupting information stored in your devices.

Advanced cyber espionage

Cyber espionage is by no means a novelty. In 2017, it’s expected to hold sway in cyber-threat prevention measures as it becomes even more complex. It encompasses all sectors of society, including individuals, private organizations, government institutions, and entire countries. Perpetrators will have the means to bypass networks by attacking firewalls and wreak havoc in their victims’ network. Fret not, for there will be measures in place to detect this threat also in the coming year.

Hackers are one of the most cunning criminals to have ever existed. While the cyber-police and the defenses they put up are no slouches, threats to security systems can still make technology-dependent individuals and businesses quiver. Although damaged networks can be repaired, compromised privacy restored, and stolen data returned, the amount of damage that hackers can cause might be irreparable and/or result in a significant dent in your IT infrastructure and budget. The value of a network security system makes itself known when you least expect it, which is why security should be a top priority.

Are your systems protected from these predicted remarkable feats of hacking? Call us if you want to discuss security services that are best for you.

Published with permission from TechAdvisory.org. Source.

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From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]

instagram-170px-02From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create and promote compelling content can benefit from more than just having a handful of filters at their disposal.

Ensure your posts are shoppable

This simply means providing a convenient path in which your followers can buy the products posted on your page. With a shoppable Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales.

Give away discount codes or coupons

Entice followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers by tapping into user-generated content via photo contests, resulting in free promotion for your brand.

Come up with a strong call-to-action (CTA)

Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored.

Post frequently and make the most of all available tools

Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: using hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product.

Last but not least…

Create captivating content

Remember that Instagram is a visual platform, and as such, users are enticed by striking images rendered in flattering filters, vivid colors, and clear messages. Although other social media platforms such as Facebook and Twitter are excellent mediums for promoting products, the image-oriented nature of Instagram brings in a wealth of opportunities for promoting your brand. Aside from coming up with likeable posts, crafting a clear and concise caption can lead to a winning Instagram marketing campaign.

With some creativity, visual flair, and a well-defined strategy, these tips can help shape your Instagram feed as an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

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Over-the-Internet telephony systems, otherwise known as VoIP (Voice-over-Internet Protocol), have made personal and business communications much easier since they were first introduced. Communicating via the internet is undoubtedly a viable, cost-efficient substitute for traditional telephone systems, and enterprises of all sizes are smart to adapt to it. Apple’s CallKit is about to introduce even more […]

2016december9_voip_bOver-the-Internet telephony systems, otherwise known as VoIP (Voice-over-Internet Protocol), have made personal and business communications much easier since they were first introduced. Communicating via the internet is undoubtedly a viable, cost-efficient substitute for traditional telephone systems, and enterprises of all sizes are smart to adapt to it. Apple’s CallKit is about to introduce even more advancement in VoIP, and we discuss this exciting new framework here.

What does CallKit do?

Plenty. For one, it integrates all the useful functions of VoIP apps with Apple’s native interface. Remember that CallKit is merely a way for third-party apps to integrate with Apple mobile devices. As such, the CallKit framework has already been integrated with Windows-owned Skype and a slew of other third-party apps such as Facebook Messenger and WhatsApp, among others. These developments present a host of benefits to businesses looking to integrate communications under a manageable corporate account. It also offers a significant enhancement to the user experience, mainly in eliminating the need to open an app when answering, dropping, or blocking a call.

With CallKit, seemingly minor inconveniences -- such as having to unlock your phone, going to the app, and pressing answer -- as well as having to drop VoIP calls for incoming cellular calls are addressed and solved. For added convenience, CallKit also allows you to tag contacts as favorites.

VoIP benefits

The benefits of VoIP apps are varied and plenty, especially for businesses. VoIP apps are inexpensive to implement and easy to install and configure. Most iterations offer connections that are as good as, if not better than, cellular-based telephone calls, with VoIP apps like Skype constantly making improvements on both interface and functionality.

CallKit’s architecture is designed to make VoIP app calls as seamless as possible. With CallKit, users can initiate calls with Bluetooth, a voice command to Siri, and Apple’s native interface for iOS 10 and above. It also has a mechanism for blocking spam calls, enabling a Do Not Disturb functionality, and interacting with other VoIP apps, which means users are now able to handle incoming and outgoing calls and messages with more efficiency.

Despite improvements in VoIP apps, many users don’t bother with mobile apps unless circumstances -- like being in a foreign country, where making phone calls would be expensive -- compel them otherwise. VoIP and developments like CallKit can turn that around. Thanks to CallKit, users can now make VoIP calls from iOS’s native call history and contacts apps – provided, of course, that there is a stable internet connection, which in this day and age has long ceased to be a luxury but a necessity.

A call to action for an improved CallKit

With CallKit, business communications are definitely much easier. But at this point in its development, has it solved all possible problems inherent to unified communications? While there still are some challenges with routing calls through enterprise unified communications platforms, CallKit presents a compelling advancement that promises an even greater communications experience.

As more VoIP app developers look for ways to improve their technology, businesses that depend on VoIP-assisted communications can expect more developments, and Apple’s CallKit is one to watch for. Call us today if you want to explore how VoIP solutions can help you.

Published with permission from TechAdvisory.org. Source.

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Buying a computer for a small business seems like a simple task. You work from a budget, go to a store, buy the computer, and assemble the components. This would be true for small businesses from decades past, but times have dramatically changed. To keep up, small businesses must make smart decisions when it comes […]

2018december8_hardware_bBuying a computer for a small business seems like a simple task. You work from a budget, go to a store, buy the computer, and assemble the components. This would be true for small businesses from decades past, but times have dramatically changed. To keep up, small businesses must make smart decisions when it comes to purchasing computers. Whether your main consideration is software compatibility, availability, or even battery life, here are some of the things you need to consider when choosing computers for your small business.

Laptop or desktop?

Laptops are highly portable, efficient, and inexpensive. If these are the most important qualities your business requires in a computer, then by all means, choose them. Clearly, desktops aren’t built for mobility, but what they lack in portability, they more than make up for in storage, processing capacity, and security. Although laptops make perfect sense for small businesses with great need for portability, they are much more prone to security threats and are not as easy to upgrade and maintain, unlike desktops.

Processor

The Central Processing Unit (CPU), or simply processor, determines the speed at which you can access your data and perform business-critical tasks. Speed is measured in Gigahertz (GHz), and a processor that runs from 2 to 4 GHz should be plenty for small enterprises. Arguably the most important item on the list of a computer’s specifications, the processor plays a crucial role in your computer’s speed and efficiency.

Storage

As critical hardware components, hard drives indicate how much information you can store and use. Storage capacity typically ranges from 128 gigabytes on “light computers”, all the way up to 2+ terabytes on more critical machines. If your business doesn’t need to store large files such as videos and images and will be used mostly for email and a few applications, 250- or 500-GB storage should do the job. If processor speed is number one on your list of computer requirements, it’s followed closely by hard drive storage.

Operating System

Operating system (OS) decisions often boil down to choosing between Windows or Mac. It might help in your decision-making to know that Windows remains the most widely used OS mainly due to its high compatibility with business software, not to mention, its relatively cheaper price. Macs can perform just as brilliantly as Windows-operated systems can. And although Macs are usually more expensive, they’re well known for their own outstanding features, such as being less prone to crashes.

Other Components

Not to be confused with storage drives, a computer’s Random Access Memory (RAM) is only used to run open applications. It is responsible for keeping your computer performing at optimum speeds, especially when you’re working with several applications or programs at once. For small businesses, a 1200-2600-MHz RAM should suffice. The higher the MHz of your RAM, the higher its performance will be. To keep your basic programs running, 6-8 gigabytes of RAM is often satisfactory.

Ready to Buy a New Computer?

Deciding which computer to buy is an important business decision. While there are a handful of factors to consider, what you aim to accomplish in your business’s day-to-day operations should be your main consideration when choosing a computer. Businesses that require plenty of remote and mobile work should definitely go for laptops. Those that require regular transfers of large datasets could benefit from the increased storage capacity associated with desktops.

Do you need expert advice in choosing the best computers for your small business? We’re happy to guide you in every step of your purchase decision. Give us a call today.

Published with permission from TechAdvisory.org. Source.

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