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As long as there have been salesmen, there have been scammers trying to sell useless products. Traditionally the elderly have fallen prey to cold-call fraud, but now scam artists are getting tech-smart, and it's the younger generation of computer users who are falling for scams. Let's find out just what's going on with this new […]

2016november10_security_bAs long as there have been salesmen, there have been scammers trying to sell useless products. Traditionally the elderly have fallen prey to cold-call fraud, but now scam artists are getting tech-smart, and it's the younger generation of computer users who are falling for scams. Let's find out just what's going on with this new trend, and why the tech-savvy are more vulnerable to it.

Results Conclude Youth is more Gullible

Microsoft recently conducted a survey of 1000 computer users of all ages and from many of the largest countries in the world to find out how many of them had been scammed by phony "technicians" claiming to be employees of Microsoft or other major computer conglomerates. The results were startling when studied demographically. Researchers discovered that seniors, who were traditionally viewed as the major victims of such fraudulent schemes, were not the most likely group to fall for the scam.

Research indicated that although seniors were most likely to buy into a telephone scam, they still did not fall for the act as much as younger age groups. The study found, in fact, that between the ages of 18 and 24, people were 2.5 times more likely to fall for the scam than seniors. Those between the ages of 25 and 34 were three times more likely than seniors to be tricked.

The scam that the Microsoft company recently studied involved the following scenario: Either a person calls claiming to be a technical support technician, or an email or pop-up alerts you that your computer is locked or otherwise compromised. In order to fix the problem, you need to call someone and pay for a program or provide access to your computer so some purported technician can solve the problem "remotely."

If you fall for this scam, you are giving them funds for a false program or access to your computer -- which also allows them access to your personal data and the ability to install malware onto your system. The study revealed that two-thirds of those surveyed (around 660 people) had experienced the scam first-hand. One in five had listened long enough to hear the story, and 1 in 10 actually gave the scammer money.

Why the Younger Demographic Became Easy Victims

While older adults often respond more to phone calls, younger people have learned to ignore phone calls, saving them from being phone victims. However, because younger adults spend the majority of their time online and often remain acutely aware of the status of their computer and online presence, they are more prone to react to a pop-up or email claiming that their computer is in danger. Nearly 60% of the adults aged 18-24 in the study say they were exposed to the scam through pop-up ads or online correspondence.

The takeaway here is simple: Cybersecurity is about more than just firewalls and antivirus software. You need to shore up the human side of your protection protocols. The best way to start is by doing some quick research on social engineering in our previous blogs, but ultimately you’ll need something a little more thorough. Contact us today for more tips and to ask about scheduling a cybersecurity training for your employees.

Published with permission from TechAdvisory.org. Source.

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Unified Communications (UC) may be a solution to problems and potential issues a business may not even realize it has. The process of integrating multiple communications into a singular communication process can be both daunting and exciting. To determine whether or not UC are right for your company, learn more about their pros and cons […]

2016november9_voip_bUnified Communications (UC) may be a solution to problems and potential issues a business may not even realize it has. The process of integrating multiple communications into a singular communication process can be both daunting and exciting. To determine whether or not UC are right for your company, learn more about their pros and cons by reading on.

Understanding UC is important to understanding the pros and cons of this communications platform. Essentially, UC is the use of service, software, and equipment that creates a communications system that is fully integrated and centralized. This allows for phone calls, emails, video conferencing, calendars, and the like to be accessible on one system alone.

Pros of UC

There are numerous benefits of choosing a UC system over a non-integrated, disjointed communications system. One is that all people involved in the business process -- from bosses and employees, to vendors, customers, and other business associates or partners -- can access the same information and quickly and easily communicate with one another one-on-one or in groups.

VoIP UC makes it possible to receive phone calls through a computer, have them pushed to a mobile phone, and even get copies of voicemails and information about callers on the computer. Essentially, everything runs through the internet and wireless communications.

Additionally, mobile technologies can more easily be used to bring work groups together and make employees as productive as possible wherever they are. This means that virtual conference calls and meetings are possible and can be an important tool in the process of doing business. UC also save employees and other business associates a great deal of time and can improve productivity.

And then there is the issue of cost. UC can save businesses money in the short- and long-term by making it possible to telecommute, have meetings over great distances, and make work hours more productive overall.

Cons of UC

Of course, no business change or decision is without potential drawbacks. The initial overall cost of switching to a UC system can be high because of the software, equipment, and training needed. Already accustomed to existing systems, some employees might resist adopting a new technology. And other employees, considering their unique roles in the company, might think the new communications system irrelevant to them and so see little benefit to it.

Better understanding these potential benefits and drawbacks to UC can help you decide what is right for your business. Contact us if you have any questions or if you are ready to begin using VoIP UC processes in your business.

Published with permission from TechAdvisory.org. Source.

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As an entrepreneur, you probably work more than 40 hours a week to build your business up. From the intricacy of the marketing campaign to the mundane details of running a business, you've got your hands full making choices that can make or break your company. One important decision you'll have to make is about […]

2016november8_hardware_bAs an entrepreneur, you probably work more than 40 hours a week to build your business up. From the intricacy of the marketing campaign to the mundane details of running a business, you've got your hands full making choices that can make or break your company. One important decision you'll have to make is about your SMB’s computer hardware, in particular whether to invest in a desktop system or laptop. Keep reading for valuable tips on how to make the best choice for your business.

Portability

Modern desktop computers aren't nearly as immobile as they used to be. In many cases the screen is thin and light, and all-in-one desktops are easy to unplug, move and plug in on the road. But there are still places the desktop cannot go. Laptops allow you to go anywhere, even places without electricity. But this ability to take your work anywhere can be counterproductive by creating more stress on employees who think they must work all the time.

Memory/Speed

Desktop computers often have more memory than laptops, and they’re faster speeds due to better processors. This is now changing as a result of advancing technology, but until the cost of high-powered laptops becomes affordable to the general public, the desktop computer is going to provide businesses with more speed. If your employees’ work is limited to word processing and emailing, laptops should be enough. However, anything more will probably require a desktop machine.

Security

An SMB’s computer hardware needs to be secure to ensure that private company information doesn't end up in the wrong hands. On a desktop computer, the hardware is easier to defend against malware and adware. It’s also more physically secure because the desktop is often kept in one location and not easy to snatch. If you do choose the laptop route, make sure to have strict policies on how to protect machines that leave the office.

Price

Traditionally, the laptop has been cheaper and available to more people. This is true particularly for smaller notebook-style laptops. But desktop computers are becoming more affordable as more people have access to them through local channels. With a capable IT service provider, cost probably won’t be a deciding factor between the two options.

Quality

Although laptop computers provide the convenience of portability, over time they’re prone to problems with the battery and charging cord. They are also easily damaged. By contrast, desktops are generally more sturdy. But when they do experience a problem, it often leads to expensive repairs.

Final Recommendation

The desktop versus laptop debate is an old one, with supporters on both sides touting the advantages of their choice to all who will listen. A growing company really needs a combination of both types of computers. However, a desktop computer will be generally more reliable for the fledgling company owner to start with. Laptops should be added as budget permits to provide that extra portability and convenience.

If you have questions regarding the best choice for your company, give us a call. We'll be happy to provide you the assistance you need to improve your business.

Published with permission from TechAdvisory.org. Source.

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The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media […]

2016november7_socialmedia_bThe use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media platforms, and we want to let you know some of our favorites.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it's hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them. Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

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