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Whether it be sending an important email to a major client or watching the season finale of your favorite series, a stable internet connection is needed. In order to gain the competitive business edge, there is literally no room for constant page refreshes and never-ending buffering. These ten tips will not only speed up your […]

2016June23_Hardware_BWhether it be sending an important email to a major client or watching the season finale of your favorite series, a stable internet connection is needed. In order to gain the competitive business edge, there is literally no room for constant page refreshes and never-ending buffering. These ten tips will not only speed up your Wi-Fi but also get you ahead of the competition:

Router centralization and elevation

For optimal signal strength it is best to place the router in the middle of the room, away from other electronics without any doors or walls obstructing it either. It’s always good to keep the router high since routers tend to spread signals downwards, meaning the higher you place it, the more coverage you’re going to get.

Reposition antennas

Try positioning them perpendicular to each other, one being horizontal and the other vertical. Reception is maximized when your device and the transmitter are both operating on the same plane. Former Apple Wi-Fi engineer, Alf Watt, attests to this theory: “perpendicularly positioned antennas ensure optimal wireless reception”.

Use powerline network adapters

Multi-story housing prevents routers from being centrally located, so the next best thing is to use powerline network adapters. These devices work by utilizing the electrical wiring in the walls. First off you would have to plug it in near to and connect it with your router through an Ethernet cable, then plug in the second adapter after you have chosen a room for network coverage. Connection will then be delivered.

Wireless security

Setting up wireless security prevents your network from being compromised by external threats that lead to undesired downtime. After logging into your router’s admin page, change the encryption method to WPA2 and select a password that’s easy to remember.

Utilize heat mapping software

This allows you to see what your wireless heat map looks like, showing you exactly how much coverage each area is getting. With this information, you’d be able to reposition the router into an optimal position, adjust antennas or powerline network adapters to eradicate problematic areas.

Switch to 5GHz

Firstly there are two frequencies to choose from: 2.4 and 5GHz, and for homes or offices dotted with electronic devices the 2.4 GHz spectrum gets crowded pretty quickly. Solve this problem by switching to the 5GHz spectrum since it allows for more devices without cluttering the Wi-Fi.

Move to less crowded channels

Living in crowded neighborhoods or buildings mean that you share the same signal space, depending on which frequency your network operates on. By choosing the right channel, interference is reduced thus speeding up the Wi-Fi. Applications such as Wifi Analyzer or WifiInfoView helps find which channels are overflowing and which ones aren’t.

Router upgrades

Wireless and internet technology have come a long way in the past 5 years, and if your router is older than that - you might want to consider upgrading it. The easiest way to determine if your router is slowing down is to look up the model number and compare its specs with those of the internet package from your ISP.

Turn old routers into Wi-Fi repeaters

When you want to extend your network but your powerline network adapters won't do, the next best option is to turn your old router into a wireless bridge. This involves installation of custom firmware on your router. If wiring isn’t your thing, this is the best alternative of extending your Wi-Fi to the outer limits of your property.

Contact your ISP as a last resort

If nothing does the trick you should consider calling your ISP. Despite it being an uncomfortable task to accomplish it potentially saves you any future frustration. By contacting your ISP, they’d be able to diagnose the problem and provide a solution for it, at your own expense of course.

The benefits of having an efficient and stable Wi-Fi connection are endless; better communication with clients, more streamlined business operations or even watching your favorite videos without the buffering. Give your business the edge it deserves by giving us a call, we’ll gladly answer any questions you have.

Published with permission from TechAdvisory.org. Source.

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If the longevity of a content management system’s (CMS) history is an important factor for you, Squarespace is one of the first and oldest. If ecommerce and analysis is an even bigger factor, they’re definitely for you. With their announcement and demonstration last week, Squarespace solidified itself as an excellent choice for SMBs focusing on internet-driven […]

2016June22_Web_BIf the longevity of a content management system’s (CMS) history is an important factor for you, Squarespace is one of the first and oldest. If ecommerce and analysis is an even bigger factor, they’re definitely for you. With their announcement and demonstration last week, Squarespace solidified itself as an excellent choice for SMBs focusing on internet-driven ecommerce. Read on for more details on how their new service helps you achieve better conversions.

Squarespace publicly admits that their earliest iterations of Commerce, the platform’s ecommerce tool, were targeted at businesses that didn’t see their online sales as their number one objective. Unsurprisingly, that mentality didn’t last long and the website creation company caved in to consumer demands for deeper functionality.

Squarespace Commerce originally did offer some data analysis via a service titled ‘Metrics’, but was recently granted a huge upgrade and the new title of ‘Advanced Analytics’. To access it, simply click ‘Analytics’ from the ‘Home Menu’ on your site. From there, you are taken to a dashboard that displays an overview of seven of your most important data points: Revenue, Units Sold, Orders, Visits, Conversion Rate, Average Order Volume and Revenue per Visit. You can see the performance of these variables over any period of time you set and exact values can be found by clicking on the graph wherever you need more specific information.

So far this isn’t anything that several other CMS platforms can offer you. What begins to set Squarespace Commerce apart is the ability to sift these seven data points by source. You can filter the indicators by sources such as device (desktop, mobile, tablet), site/social network (Google, Facebook, direct, etc.) or by specifying which product produced the data. Although, potentially the most helpful upgrade of all is the ‘Abandoned Checkout’ feature. As one of the biggest problems among ecommerce sites, Squarespace sets its sights on determining why your customers fail to finish their purchase in your online store. It does this by tracking data from all seven of the aforementioned data points and allowing you to create custom followup emails for anyone that has entered their email address and added items to their cart without finishing their purchase. The email can act as a simple reminder or even include a ‘Complete your Order’ call to action in the text of the message.

And since Squarespace is putting such a huge emphasis on data, there’s a whole tab under the Analytics menu titled ‘Purchase Funnel’ that allows you to see how far into the shopping process your customers get. You can compare the number of site visits to the number of users that viewed a product, added an item to a cart and completed a purchase, all in one screen. This will allow you to see where in your sales process you’re losing customer interest.

Of course with any announcement comes all of the finer details like adding templates for ecommerce websites, the addition of a mobile app that allows store managers to keep an eye on their ecommerce from mobile devices and an order delivery calculator.

Although Squarespace promises more availability of customer data is on the way, it still believes that business owners don’t want to be inundated with overly verbose data. Right now they want to focus on simple, key indicators that result in higher profits.

Nowadays the vast majority of SMBs will be offering at least one product or service for sale over the internet. There are a lot of different ways to go about it, but something as simple as improved conversion tracking or mobile management on your ecommerce store could become the reason your company is in the black, or the red. We’re well versed in all of the CMS vendors operating today and we’d love to help you find out which one is best for you -- ask us today!

Published with permission from TechAdvisory.org. Source.

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You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is […]

2016June21_SocialMedia_BYou can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away. Here are ten tried and tested reputation marketing tools you should consider:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

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For some NBA fans, the Milwaukee Bucks have long been a laughingstock on court. However, their most recent loss is no laughing matter. According to Yahoo! Sports, last month a team employee unknowingly sent out names, addresses, Social Security numbers, compensation information and dates of birth of players to a spoofed email account operated by […]

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For some NBA fans, the Milwaukee Bucks have long been a laughingstock on court. However, their most recent loss is no laughing matter. According to Yahoo! Sports, last month a team employee unknowingly sent out names, addresses, Social Security numbers, compensation information and dates of birth of players to a spoofed email account operated by a hacker. However, the Bucks are simply the latest victim in what is a threat to businesses of all sizes. We’ve come up with some pointers on how to protect your business from spoofed emails.

Education is key There are countless cliches out there promoting the importance of education, but when it comes to cyber security, you might as well embrace them all. In the case of spoofed emails, you need to make sure your employees know what these are and how they can harm your company. They can come in several forms and look to attack your organization in a number of different ways. A good defense starts with trained employees using best security practices when it comes to emails. Knowledge isn’t just the key to success, it’s the building block of a comprehensive email security plan.

Check the sender The easiest way to determine a real email from a spoofed one is to view who is sending it. While your basic junk mail folder will screen the really lazy attempts at spoofing, you and your employees can’t rely on it to weed out everything. A lot of cybercriminals have gotten skilled at mimicking the look and feel of companies through professional looking graphics and signatures. For starters, you are going to want to ignore email display names as these can be deceptive. The domain name provides the best clues as to who the sender really is. For instance, if an email requesting your company’s financial documents claims to be from the IRS but the domain reads IRSgov.com, it’s a spoof email since that domain is not what the IRS uses. If you ever spot an email containing a domain you consider to be suspicious, delete it immediately. If it is from a legitimate sender, they will send you a follow up email in a couple of days.

Embrace DMARC Domain-based Message Authentication, Reporting and Conformance (DMARC) can help reduce the risk of spoofed emails being sent internally. For businesses that do not set this up, it is possible for someone to spoof an email account that looks like it is from your business or a current employee and send it from a different server. As we saw in the case with the Bucks, these can appear legitimate to employees who will then in turn do what is requested such as turn off security settings or handover sensitive data. With DMARC in place you can prevent spoofed emails from utilizing your domains by requiring any email sent by your domain to come from your server. This greatly reduces the risk of an internal spoofed email showing up in the inbox of your employees.

Utilize email protections A lot of companies believe they can get by with the simple protections that come standard with an email client. However, doing the bare minimum is rarely enough to stop spoofed emails, not to mention all of the other threats lurking in your inbox, and high-powered email and spam protection will give your organization the added layer of security it needs. Much like elite-level basketball players need the best coaching and equipment to succeed, the only way to truly reduce the risk of falling victim of a spoofed email is to educate your staff properly and then equip them with email filtering. This ensures they aren’t wasting their time constantly trying to identify legitimate emails from fake ones but are prepared when the situation presents itself.

When it comes to email security, working with us is a slam dunk. We may not have the skills of Steph Curry on the basketball court but when in the realm of IT, competitors say they want to be like us. Give us a call today to find out more.

Published with permission from TechAdvisory.org. Source.

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