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Here’s how you can wow website visitorsMuch like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking […]

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03 Jul, 2020 / by Complete Technology Resources / in 2020july3business_b, business, company branding, copywriting, ecommerce, product descriptions, seo, smb, stock images, web design, website provider category
Here’s how you can wow website visitors

Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers.

Make a statement with professional photographs

Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to your audience?

Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.

Help visitors find what they want with search tools

If your set of offerings is not expansive, a simple navigation menu ought to help visitors find what they need. However, the deeper your catalog gets, the more you’ll need additional tools. One way is to affix a search bar in your header so that people can use keywords to scour your site. Another way is to engage visitors via chat. You can preprogram a chatbot to ask questions that narrow down a visitor’s intention, or you can have a live agent address a visitor’s concerns in real time.

The more helpful your website is, the more it will foster trust in your brand and make visitors more likely to do business with you.

Extra tip:
Reduce the number of clicks a visitor has to make to achieve their objectives. For instance, eschew using the “Read more” link on product descriptions on product details pages. Visitors dive into a product page because they’re interested in fully learning more about the product, and the “Read more” link just hinders them from doing so.

Present your case clearly with good copywriting

The last thing you want to do is to confuse and frustrate your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information, such as dimensions or technical requirements, make sure that they’re easy to read and are typed out.

Don’t use screenshots of information tables because web visitors compare offerings by collating information from different sellers. If your information is displayed in the form of an image, you’ll force users to type the info themselves. You’ll immediately lose the ones who don’t want that sort of hassle.

Let visitors get to know your company better in the About Us page

Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, your company culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.

Hire a professional web designer

If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or for a relatively low monthly fee, you can hire a managed website provider. A website provider will take care of:

  • Form – They’ll make your site look impressive on any screen size.
  • Function – The provider will ensure that your site is easy to use and works as expected, whether you’re using a keypad and mouse or just your finger or stylus.
  • Fixes – If something in your site is broken or you want to make changes to it (such as integrating an appointment scheduling app), they will handle it for you.

With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website. For more information on building a modern website, call us today!

Published with permission from TechAdvisory.org. Source.

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Ways MSPs are empowering businesses amid a global crisisTo make it through the heightened economic uncertainty brought about by the COVID-19 pandemic, businesses are protecting their cash flows and focusing on their core competencies. Managed IT services providers (MSPs) are lending a hand, too — by empowering remote teams and helping small businesses leverage technology to keep operating despite the myriad challenges. Here’s […]

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15 Jun, 2020 / by Complete Technology Resources / in 2020june15business_b, business, coronavirus business impact, coronavirus pandemic, covid-19, managed it services, managed services provider, msp, remote support, remote work category
Ways MSPs are empowering businesses amid a global crisis

To make it through the heightened economic uncertainty brought about by the COVID-19 pandemic, businesses are protecting their cash flows and focusing on their core competencies. Managed IT services providers (MSPs) are lending a hand, too — by empowering remote teams and helping small businesses leverage technology to keep operating despite the myriad challenges. Here’s exactly what MSPs are doing.

Providing infrastructure and service desk capabilities

In today’s digital work landscape, MSPs are keeping their noses to the grindstone to fulfill customer demands and help keep businesses running. While many small companies have taken the first step of transitioning to remote work, they still need help managing the logistics.

Right now, MSPs are providing customers with IT infrastructures and taking on a host of network tasks, including configuring hardware, establishing remote connections, and managing backup and storage options, among other activities. These all help to ensure that company networks are reliable enough to facilitate a remote workforce.

MSPs are also offering service desk capabilities, providing companies with a centralized resource for employees, customers, and business partners to answer questions, troubleshoot problems, and facilitate solutions. Appropriate and timely support is crucial, especially in times of great uncertainty.

Simplifying cloud adoption

Cloud solutions are ideal if IT environments must be quickly modified to meet changing demands or difficulties, which is why MSPs are now helping businesses leverage a variety of cloud technologies and even move their data and applications online.

And because cloud migration can get complex, many MSPs are also offering managed migration plans that help companies transition key workflows and processes to the cloud safely and efficiently.

Offering remote support where possible

The current travel restrictions and social distancing measures make work-related travel difficult and risky. And with highly distributed workforces, many companies would rather source local service technicians for break/fix assistance, cabling, and other IT solutions.

Partnering with MSPs ensures that systems and networks are protected all the time and critical support is provided within 24 hours. What’s even better is that some providers have technicians in different locations, making it easy to provide tools, resources, and support even in hard-to-reach areas.

Delivering flexible solutions

As business needs continue to shift, MSPs must move in lockstep and provide support wherever they can. Here are some other ways MSPs are helping their clients navigate these trying times:

Assisting with IT projects
Because of how broad and challenging IT projects can be, it’s not uncommon for companies to lack the right skills and resources to handle them. MSPs are helping them by providing the expertise and technologies needed to pursue these projects, allowing companies to keep moving forward.

Foregoing long-term contracts
Some companies need IT support and services but can’t afford to commit to long-term contracts. Similarly, some want to augment their IT only for the duration of the COVID-19 pandemic. What's great is many MSPs are providing flexible IT solutions, giving customers all the services and support they need, when they need them.

Offering faster response times
Especially now that downtime could likely spell the end of a business, companies seek quick turnaround times. Since MSPs typically offer 24/7 support and tout specialists with a wide range of experience and knowledge, they can proactively address issues and ensure that IT infrastructures are working as efficiently as possible.

Providing better customer service

As many businesses are still adjusting to the new normal, providing positive customer experiences will go a long way to earning trust and ensuring customer loyalty post-crisis. By being compassionate and empathetic to the situations of their customers, MSPs are showing companies that they're navigating these trying times together.

Call our IT experts today to help configure the perfect remote work setup for your business.

Published with permission from TechAdvisory.org. Source.

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Does your company have a business continuity plan (BCP)?Do you know why some small- to medium-sized businesses (SMBs) succeed while others fail during the first five years of operation? Poor leadership is one reason, the lack of capital is another. Another big reason is they didn't prepare for major disruptions, such as natural disasters and cyberattacks, that can bring their business to a […]

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25 May, 2020 / by Complete Technology Resources / in 2020may25business_b, bcp, business, Business Continuity, business continuity plan category
Does your company have a business continuity plan (BCP)?

Do you know why some small- to medium-sized businesses (SMBs) succeed while others fail during the first five years of operation? Poor leadership is one reason, the lack of capital is another. Another big reason is they didn't prepare for major disruptions, such as natural disasters and cyberattacks, that can bring their business to a grinding halt. This is why you need a BCP.
Body

What is a BCP?

A BCP is a predefined set of protocols on how your business should respond in the event of an emergency or natural disaster. It contains contingency plans for every aspect of your organization, including human resources, assets, and business processes.

Key threats to business continuity

Various types of threats can affect SMBs such as:

Natural disasters – These are natural phenomena such as storms, earthquakes, and wildfires.
Man-made disasters – These include cyberattacks, intentional sabotage, and human negligence.
Equipment and utility failures – These include unexpected power failure, internet downtime, and disruption of communication services.

How to build an effective BCP

If your organization does not have a BCP in place, now is a good time to put one together. These steps will help you formulate an effective BCP that will ensure your company keeps running even during a major crisis.

1 Business impact analysis (BIA)

A BIA will help you determine how a disruption can affect your company's current functions and processes, such as personnel, equipment, technology, and physical infrastructure. This step will help you calculate the potential financial and operational loss from each function and process affected.

2 Recovery options

This step will help you identify key resources essential to returning your business to minimum operational levels. Some recovery options you can take include letting employees work from home or operating from a secondary location.

3 Plan development

This step involves assembling your company's continuity team, which will be responsible for developing and implementing your BCP.

4 Testing and training

Once your BCP is in place, your continuity team needs to perform regular tests to identify gaps and make necessary changes to ensure the plan’s effectiveness. They also need to conduct regular training for your employees so everyone knows their respective roles when a disaster strikes.

Having a foolproof BCP is a great way to ensure your business can quickly bounce back after a major disaster. If you're thinking about creating a BCP for your company but don't know where to start, give us a call today.

Published with permission from TechAdvisory.org. Source.

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Stay afloat during the pandemic: 5 useful tipsAs the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these […]

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06 May, 2020 / by Complete Technology Resources / in 2020may06business_b, business, Business Continuity, communication, coronavirus, covid-19, customer service, ecommerce, smbs, upskilling category
Stay afloat during the pandemic: 5 useful tips

As the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these tough times.

Reduce expenses

This one is obvious but still bears mentioning: take out your books and find out where and how you can cut costs without affecting the quality of your service.

Putting off non-essential or discretionary expenses, such as repainting your offices or buying new equipment, is a no-brainer. Cutting out fixed expenses such as rent and loan payments is harder, if not impossible, to do. However, it is crucial if your production and revenue are at a standstill.

Try asking your landlord for a reduction or deferment of a portion of your rent. Also, ask your bank if you can put off or skip loan payments for a finite period, or if they can at least waive fees on late or missed payments. (Find out if your bank is one of those offering relief to borrowers amid the pandemic here.)

Learn from your competitors

Observe both your direct and indirect competitors, especially those that are faring better than others. Find out what they’re doing differently and see if this will work for your business. More than adopting these strategies, it’s important to adapt them to your own and your customers’ needs.

It’s also a good idea to look at larger organizations within your industry. SMBs like yours may not be able to compete with bigger players on a scale level, but you can learn a few things about customer service, marketing strategies, and the like from them.

Redefine your business model

Even with coronavirus restrictions gradually being lifted across the United States, it would take a while before things return to normal. It’s crucial to ask yourself if traditional business models would still make sense in a post-COVID-19 world and adjust accordingly.

Determine any changes you need to make to your current business model. This involves identifying who your customers are and what they need, your staff’s capabilities, and any uncertainties and their impacts. Such changes may include finding a way to deliver your products or services to your customers, just like what groceries and restaurants did in the face of lockdowns and shelter-in-place directives.

Connect with your customers

Understand that many of your customers may have been affected in some way by the pandemic — they might have been laid off, for instance, or are caring for a family member who tested positive for COVID-19. They may reach out to you to pause or cancel your services, or to ask for a discount or payment deferral. When speaking to them, demonstrate empathy, whatever their concerns may be. When things get back to normal, it’s likely that those who had a positive experience with you during the pandemic will stick around and keep doing business with you.

Keeping your customers informed throughout these trying times is important. Make sure, though, that what you’re saying is relevant to them. For example, if you run an eCommerce business, let your customers know through email or social media about any shortages in supply and when you expect to be able to fulfill their orders. Doing so reassures customers that you’re doing your best to provide them with the same quality of service pre-COVID-19.

Upskill your staff

Upskilling your employees may be the best way to spend your resources during the current situation. Equipping your team with new knowledge and skills will help them adapt to the changing business environment.

Sharpening your team’s digital skills is especially important now that the COVID-19 crisis is spurring digital transformation. Other areas to focus on are project management, communication, data analytics, and digital marketing. And if you find yourself short-staffed, it might pay to train employees to handle other aspects of your business, ensuring that everything runs smoothly throughout the pandemic and beyond.

The current situation requires swift and decisive action from business leaders. Making smart and proactive decisions now will ensure that you’ll mitigate the impacts of COVID-19 on your business, and that you’ll emerge from this crisis stronger than ever. For more tips on how to run your business effectively in times of crisis, drop our experts a line today.

Published with permission from TechAdvisory.org. Source.

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