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4 Biggest Facebook marketing mistakesFacebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]

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4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. After all, Facebook is a social media network, which means people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of talking at customers, talk with them and create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

When it comes to Facebook marketing, the content that works for one page may not work for another page. To figure out what type of posts are resonating with your business’s audience, look at the metrics in your Facebook Insights located in your admin panel. You’ll be able to see the types of posts that rank high on the list (e.g., text, links, images, or videos) and analyze the statistics from there.

Mistake #3: Targeting ads poorly

While Facebook has more than two billion active users, most of these people don’t want to see your ads! So make sure you use Facebook’s powerful set of audience targeting tools, which allow you to choose potential ad viewers based on their location, age, education, interest, and more. You can even create multiple advertisements to display at different times to various audience groups so you can test and see which ones work best.

Mistake #4: Abandoning your audience

When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. On the other hand, when you post regularly, your followers will get into the habit of expecting posts from you — they might even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today and our experts will be happy to help.

Published with permission from TechAdvisory.org. Source.

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Protecting your Facebook and Twitter from hackersThe Facebook worldwide privacy scandal should have been a wake up call for all of us to revisit our social media privacy settings. We should be vigilant in keeping our personal information safe. Here are tips to keep your Facebook and Twitter accounts well-secured. Lock screens exist for a reason Lock all your computing devices […]

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Protecting your Facebook and Twitter from hackers

The Facebook worldwide privacy scandal should have been a wake up call for all of us to revisit our social media privacy settings. We should be vigilant in keeping our personal information safe. Here are tips to keep your Facebook and Twitter accounts well-secured.

Lock screens exist for a reason

Lock all your computing devices as soon as you stop using them. This way, you are safe from the simplest hack of all: someone opening a browser on your computer that has your social media login saved. 

Strong passwords are never out of fashion

Unlocking your phone may be limited to a six-digit passcode, but you’ll need something much more complicated for your account password. Create a password that you don’t use for any other account because with the regular occurrence of data breaches, hackers probably already have a long list of your favorite passwords from other websites and platforms. 

It is best to use a password manager like an app or online service that allows you to generate and retrieve complex passwords.

You can also enable two-factor authentication, which requires a secondary verification step such as a code sent to your phone. Even if hackers have your password, they won’t be able to log in without your phone.

Make use of social media features

Facebook can help you keep tabs on who’s accessing your account and from where. Click on the down arrow located at the upper right corner of your Newsfeed and select Settings. Then click Security and Login to get more information. If you sense an imposter, click the right-hand icon so you can log out remotely or report the person.

From there, turn on Get alerts about unrecognized logins to get notifications via Facebook, Messenger, or email if someone is logged into your account from an unrecognized browser. Unfortunately, Twitter doesn’t have the same option (which makes two-factor authentication extremely necessary).

Hackers can also barge into your Facebook and Twitter accounts through third-party services that you’ve given access to your profiles, so make sure to double-check what you have approved.

  • Facebook: Go to Settings > Apps and Websites to view and manage outside service with access to your account
  • Twitter: Go to Settings and Privacy > Apps to check and edit the list

Lastly, be sure to check the permissions Facebook and Twitter have on your smartphone or tablet.

  • Android: Go to Settings > Apps > App permissions
  • iOS: Go to Settings > Privacy to manage which service can access which parts of your phone

Less personal info, fewer problems

These steps are just the beginning of what you should be doing. You should also limit the personal data you input into your social media accounts. Avoid oversharing.

By following these tips, you can prevent Facebook and Twitter hacking. 

Cybersecurity is a sprawling issue and social media privacy is such a small sliver of what you need to stay on top of. For 24/7 support, call our team of experts today.

Published with permission from TechAdvisory.org. Source.

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Social media tips for your small businessIs your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]

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Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started.

Create buyer personas

Social media data is a great tool to gather information about your potential customers, and in doing so, create buyer personas. Buyer personas are comprised of generalized characters that help build an ideal picture of your business in the market. Key demographic information includes age, location, and even reasons for buying and product-related concerns.

Come up with and implement a media crisis management plan

It’s normal for businesses to go through a crisis or two. Avoid embarrassing public relations nightmares by having a social media crisis management plan in place and ready for implementation.

Track the impact of your content marketing

When it comes to content marketing efforts like blogging and social media, it’s essential to have a system to measure results. You can measure how these efforts impact your brand awareness by using metrics such as social media reach, brand mentions, media mentions, and branded searches.

Integrate user-generated content on social media

Businesses can use social media to interact with consumers. This includes sharing some of consumers’ content on your own channels. Not only is user-generated content more cost-efficient, but it also shortens the customer’s path to purchase.

Use Hootsuite to manage Twitter chats

A Twitter chat happens when you use Twitter to talk about a common interest with others during a preset time. It’s like an online chatroom where you add to the discussion by tweeting. Efficiently managing tweets and responses is integral. Fortunately, applications like Hootsuite simplify the whole process. Hootsuite easily monitors, searches, and saves Twitter chats onto the Hootsuite dashboard for future reference.

Create better live broadcasts

Livestreaming on social media platforms such as Facebook, Periscope, and Instagram is quickly gaining popularity. Before starting a livestream for your business, take time out to practice and prepare an outline before you roll the cameras. Don’t forget to promote it prior to the broadcast, and make sure you come up with a short and catchy video description.

All SMBs are fighting for the same thing: the consumer’s attention. Business owners can’t afford to just blend into the background; if you don’t make a good, lasting impression, you might lose out on an opportunity to make money. And if you’re relying on social media and content marketing strategies to help you, make sure you are doing it right. If you have further questions, feel free to contact us!

Published with permission from TechAdvisory.org. Source.

The post Social media tips for your small business appeared first on Complete Technology Resources, Inc..

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