The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more - which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post. And that's what Snapchat is.

Over 71 percent of Snapchat users are under 34 years old; as of 2015, the social network boasted over 100 million active users. It’s an ideal marketing option for businesses targeting a millennial audience. If you’re still unsure about Snapchat for your small business, consider these statistics:

• 58 percent of college students are likely to purchase a product from coupons sent over Snapchat
• 65 percent of Snapchat users contribute content on a daily basis
• Only 1 percent of marketers are taking advantage of Snapchat, which means you can be an early adopter and gain a competitive advantage

Snapchat is a social media application that allows users to send pictures and videos - called “Snaps” - to others. The media sent can only be viewed for 10 seconds or less (you can specify the length), after which it disappears for good. You can add a Snap or multiple Snaps to create your own “story” which can be viewed by others for 24 hours.

The reason Snapchat is getting the attention of marketers is that it allows users to personally interact with brands. Instead of regular content, you audience gets a candid, behind-the-scenes look at your business. Also, by using Snapchat regularly, you’ll be able to keep your brand in the forefront of your audience’s mind. Then, when they’re making a purchasing decision between you and your competitors, they’ll choose you because of the relationship you’ve established with them. Now that you know what Snapchat is, the next step is to gain followers.

How to grow a following on Snapchat
Unlike other social networks like Twitter and Instagram, hashtags don’t suffice when you want to get your audience’s attention. They have to find and add you - not the other way around. Even if you want to add other users so they could add you back, you can’t base the search on vague terms -- you have to know their Snapchat username to add them. Basically, Snapchat has no native discovery features.

In order to gain followers on Snapchat, you’ll need to use your online presence as well as other social media sites to create awareness and entice others to follow you. Here are some easy methods to get the ball rolling:

• The “Add Me URL” feature - share a custom URL on other social media platforms that allow other users to quickly add you as their Snapchat connections. To do so, replace “yourusername” in the following URL: https://www.snapchat.com/add/yourusername
• Promote your username in your social media profiles - promote your Snapchat username by posting it in other profiles to encourage people to add you. You can also share your username in email signatures, blog posts, and even your company website.
• Share relevant content - plan an interesting series of Snaps to share with your followers and post all the details on other social media accounts along with your username and/or QR code image, this gives followers an incentive to connect with your brand.
• Snapcode image as your profile picture on other social networks - take a screenshot and crop your Snapchat QR code image (Snapcode) and set that as a profile picture on your other social media accounts. Anyone who points their Snapchat camera at the code will automatically add you to their friends list.

Snapchat is one of the newest social media outlets to date. If you start building your brand on it now, you’ll be taking a huge step ahead of your competitors - especially now that Snapchat is catching up to Facebook and other social media giants. If you would like to know more about what Snapchat can do for your small- and medium-sized business, feel free to give us a call!

The post A beginner’s guide to Snapchat for business appeared first on Complete Technology Resources, Inc..

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has -- an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes into uncharted waters.

Jim Squares, director of product marketing, said in an interview with Fortune that “a two or three-week test period” will be carried out before releasing it to all its active advertisers. Let’s face it, the similarities between Instagram Stories and Snapchat ads are undeniable. But with Snapchat ads, they work mainly with larger brands and keep ads as unobtrusive as possible. If you want to collaborate with big boys like Netflix or Coca-Cola, you’re looking at a budget bigger than what you might have. By contrast, Instagram ads are self-serving and employ auction-based pricing.

When it comes to setting up and paying for video ads inside Stories, it’s a pretty straightforward process, much like Facebook advertising. Not only do you have the ability to target your audience, but the benefits of working with demographic and Internet-based targeting capabilities definitely give Instagram a competitive advantage. On top of this, users can expect more goodies when the format officially takes off. For the time being, Stories seems to be a simple yet efficient way to test out advertising placement.

Instagram also announced that analytics from Stories will also be included in the Business Tools dashboard, sharing basic insights including reach and impressions -- with a good chance of more analytics to be seen in the future. It’s estimated that up to 71 percent of US businesses will begin to market on Instagram in 2017, and these efforts will not go unnoticed since 75 percent of users initiate some sort of action after seeing a post.

It took Instagram quite a while before it rolled out any type of advertising or introduced any kind of business feature. When it finally did, however, they didn’t beat around the bush in monetizing the platform. Yet, several months after Stories’ initial launch, Instagram is already making plans to leverage its power.

That’s because Stories represents a stellar opportunity at getting back at its biggest rival -- Snapchat -- while simultaneously providing an immersive advertising experience. Because Stories take up the entire mobile screen, so will the ads. Sponsored Stories isn’t exclusive to just images; videos are an optional format for both advertisers and consumers alike. Meaning that full-screen multimedia truly makes it both an interactive and engaging experience. There won’t be a difference in engagement between organic and Sponsored stories; both enable viewers to like, comment and share.

It might not be the traditional once-upon-a-time kind of story, but Instagram’s latest feature is poised to bring happy endings to many -- if utilized properly, of course. If you are still uncertain or would like to ask further questions, feel free to give us a call. Allow us to partner with your business, so you can #succeed that much quicker.