Managing your company’s Twitter account can be tricky. You might have a lot of brilliant things to say in under 140 characters, but they’re useless if nobody reads them. So what can you do to get more people viewing and retweeting your posts? Here are a few tricks you can use to get more retweets.

Schedule your tweets

There is absolutely no point in tweeting out any content if your audience isn’t even awake for it. That’s why it’s important for you to tweet at the right time to get the most retweets. Most people are likely to retweet between 2pm and 6pm. However, if your followers live in different time zones and countries, the time you should be tweeting may vary. Twitter tools like Tweriod track down the geographical distribution of your audience and pinpoints the optimal time you should be tweeting to get the most retweets.

Use links

The next time you tweet out something, try embedding a link in your post. Whether it’s news, sports, or celebrity updates, people will put some effort in staying up to date with their interests. Studies have also shown that links to instructional posts get the most amount of retweets as well. The problem is, 140 characters is not enough content for your followers. So by satisfying your audience’s curiosity, you motivate them to pay you back by sharing your tweet out to their friends.

Ask for retweets

This is perhaps the most obvious tactic to get some retweets. Using call to action phrases such as “please retweet” significantly increases your chances of a retweet. Of course, you probably aren’t the only one asking for retweets. Adding something to sweeten deal, like a prize for one lucky person who retweets you, gives people incentive to do so.

Use visuals

Intriguing images can inspire retweets. Images are a great way to convey a lot of information in a short amount of time, and social media users love that. Some have found that using colorful images and infographics in their tweets significantly increased their engagement rates and led to more followers retweeting their content. It’s probably because there’s just more content to engage with compared to a brief 140 character thought.

Use retweetable words

Research has shown that some words are more retweetable than others. Words like you, twitter, please, retweet, post, blog, social, free, media, help are the top 10 most retweetable words. However common-use words in any conversation such as “lol, haha, work, sleep or watching” are less likely to get retweeted. Unless you’re someone incredibly famous, it’s best to avoid using conversation filler words and stick to the buzzwords that encourage people to share your tweets out to everyone they know.

Use quotes

Quotes express a lot in one simple line, making it perfect for any Twitter posts. Depending on your audience, a thoughtful quote can really move their fingers to click that retweet button. The next time you’re running out of ideas for tweets, dig up some good quotes relevant to your topic to get those retweets going. However, don’t continuously plug in quotes into your tweets. The trick is to do it occasionally, so you don’t risk people tuning out of your tweets.

#Hashtag

You’ll notice that the more popular tweets tend to have at least one hashtag. Using hashtags on keywords helps categorize your tweets with similar ones, giving your posts a bit more reach and, hopefully, more retweets. Just make sure you don’t overdo it as #thiscanbequiteannoying.

We get that small business may find it tough getting their name discovered among so many social media accounts. But if you consider some or all of these Twitter tactics, you have a better chance of getting more eyes on your tweets. If you want to learn more about useful Twitter tactics to increase your exposure and engagement, give us a call today.

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Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.

Your online reputation will not take care of itself

Assuming that your enterprise doesn’t need an online reputation management (ORM) strategy is the most common ORM mistake business owners should avoid and, probably the first one as well. Just because your business’s reviews were positive today, doesn't mean they will be tomorrow. Your online reputation can change in an instant.

Think about it: The key to protecting your business from the harmful bad reviews is a good ORM strategy. In short – this is a process that could make or break your reputation, and you should be extra careful. The more work you put in ORM, the more control you have over what appears in search engines for your products or services.

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Ignoring or responding aggressively to negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control.

Also, don’t let things get out of hand – reply in a timely manner and try to solve problems as best you can, not by posting abusive rants or sending back angry emails to authors of bad feedback.

Posting fake reviews (both negative and positive)

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong.

On the other hand, influential websites like Google have algorithms in place to help weed out false customer feedback, so making the mistake of posting fake client reviews to boost your business is such a waste of time and effort. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason – they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence and a strong ORM, contact us today and we can give insights from experts.

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