508-909-5961 [email protected]

What are the benefits of AI to eCommerce businesses?eCommerce sales in the United States are projected to surpass $740 billion by 2023. To keep pace with the increase in digital sales over the next year, more and more e-tailers are investing in technologies that will help them streamline processes and serve customers better. One of these technologies is artificial intelligence (AI), which brings […]

The post What are the benefits of AI to eCommerce businesses? appeared first on Complete Technology Resources, Inc..

What are the benefits of AI to eCommerce businesses?

eCommerce sales in the United States are projected to surpass $740 billion by 2023. To keep pace with the increase in digital sales over the next year, more and more e-tailers are investing in technologies that will help them streamline processes and serve customers better. One of these technologies is artificial intelligence (AI), which brings a host of benefits to eCommerce businesses, including the following.

Personalized recommendations

Machine learning (ML) is a branch of AI that enables software applications to more accurately predict outcomes using data and algorithms. In eCommerce, ML can be used to identify customer habits and interests based on search histories (both inside and outside a specific eCommerce business’s site).

With proper configuration, ML can be used to analyze shopping behaviors to customize the online shopping experience to specific users. This enables e-tailers to make product recommendations, pairings, and promotions that target individual customers. As a result, customers’ overall experience improves and, in turn, businesses’ sales significantly increase.

Improved search capabilities

Voice and image searches in eCommerce are gaining widespread popularity. By integrating voice and image search tools into eCommerce sites, e-tailers make it easier, faster, and more convenient for consumers — especially those using mobile devices — to find the products they are looking for.

To start a voice search, customers can simply click on the microphone icon on an eCommerce site. Using AI voice recognition and natural language processing, the website will identify what the user said and display all products relevant to their search query. On the other hand, to initiate a visual search, all a user has to do is upload a photo of the item they are looking for or something similar to it. AI will then make suggestions based on the data from the uploaded image.

More efficient inventory and warehouse management

AI-powered demand forecasting solutions can help e-tailers better keep track of their supplies, ensuring that they don’t run out of or overstock particular items. Such solutions enable this by leveraging sales trends and consumer behaviors, projected increases or decreases in demand, or possible supply chain issues that could affect inventory levels.

Many eCommerce businesses are also deploying AI robots in their warehouses. These robots can be programmed to retrieve products once an order has been placed or to store items once they’ve been delivered to the warehouse. This facilitates product dispatch and delivery, so customers receive their orders on time.

Better customer service

eCommerce businesses can leverage AI chatbots to deliver more efficient customer support. These bots can be programmed to facilitate simple transactions that simulate conversations with a live agent, such as questions about when orders will be delivered or the availability of an item. This frees up customer service representatives to focus on addressing higher-level or more complex issues.

Learn more about AI and how it can foster your business’s growth by getting in touch with us today. We’ll tell you all about AI and other innovative technologies that will enhance your operations and improve your profitability.

Published with permission from TechAdvisory.org. Source.

The post What are the benefits of AI to eCommerce businesses? appeared first on Complete Technology Resources, Inc..

Read More

Here’s how to speed up Google ChromeGoogle Chrome is the most popular web browser in the world with over three billion users and more than 63% share of the market. Its speed is one of its most notable advantages over other browsers, which is why it’s preferred by most users. But even the fastest browser can have issues from time to […]

The post Here’s how to speed up Google Chrome appeared first on Complete Technology Resources, Inc..

Here’s how to speed up Google Chrome

Google Chrome is the most popular web browser in the world with over three billion users and more than 63% share of the market. Its speed is one of its most notable advantages over other browsers, which is why it’s preferred by most users. But even the fastest browser can have issues from time to time. If your Chrome has slowed down, here’s how to quickly get it back to tip-top shape.

Use the latest version of Chrome

Google continually optimizes its products, so make sure that Chrome is always updated to keep it working as fast as possible.

Disable or delete extensions

Extensions are downloadable programs from the Chrome Web Store that you can add to your browser to give it more functionality and a personalized touch. For example, you can add an extension that blocks ads, one that shortens URLs, or one that shows your most important tasks of the day. While these extensions are useful, they can slow down Chrome if there are too many installed at once.

Most extensions are accessible beside Chrome’s address bar, and you can quickly uninstall them by right-clicking on their icons and selecting Remove from Chrome. You can also manage all extensions by typing chrome://extensions in your browser’s address bar and hitting Enter. From there, you’ll find a list of all the extensions you have. Simply scroll through the list and click Remove to delete the extensions you don’t need.

Close unused tabs or put them in sleep mode

The more open tabs you have on Chrome, the more processing power the web browser requires from your computer. The best way to reduce your browser’s workload is to close unused tabs.

As of this writing, Chrome can’t yet put tabs on sleep mode like Microsoft Edge can. To be specific, that feature is still in the experimental stages. If you’re willing to try that feature out, then follow these steps:

  1. In Chrome’s address bar, type chrome://flags/ and press Enter.
  2. Type Freeze or Reduce User-Agent in the search bar.
  3. In the drop-down menu next to the Reduce User-Agent request header, select Enabled.
  4. When the Relaunch button appears, click it. The relaunched browser will detect inactive tabs and put these on “sleep” mode.

Chrome warns users to save their work before proceeding — and with the feature being experimental, there may be yet-unknown bugs that may ruin your Chrome experience. If you don’t want to take those risks, you can use Chrome extensions like Session Buddy and Tabby to help you manage the processing power consumption of your tabs. There are other extensions available, but these may be riddled with bugs, so choose carefully.

Shut down unnecessary tasks

Unbeknownst to you, Chrome may be running resource-intensive tasks that you no longer need. To close them and make your browser run faster, do the following:

  1. At the top-right corner of Chrome, click the More button (i.e., the circular icon with three vertically aligned dots inside).
  2. Click More tools > Task Manager.
  3. Click the Memory footprint heading to sort tasks by how much memory they use.
  4. Select the task you want to shut down, then click End Process. Keep in mind that you’ll lose any unsaved work that that task was doing, so think before you click.

Clear your browsing data

Chrome stores cached copies of websites you visit so it can load pages faster when you visit them again. It also keeps a database of your browsing history and cookies for the same purpose. As you visit more and more websites, these pieces of data accumulate in Chrome and can slow the browser down.

Thankfully, the solution is easy: clear your cache. Simply access your browsing history by entering chrome://history in your address bar. From the left panel, select Clear browsing data. Choose which data to delete by clicking on the checkboxes of all items you want deleted, like cached images or cookies. You can also select the time range that will be affected by the deletion. You can delete your history for the past hour, the last 24 hours, the last seven days, and from the beginning of time. Once you’ve selected the files you want to delete and their corresponding time range, click Clear data.

Remove malware and ads

Sometimes, Chrome slows down because of malware or adware extensions. Extra toolbars, recurring pop-up ads, and web pages redirecting to other addresses are clear indications of these. To remove the unwanted software, type chrome://settings/cleanup in your browser, and click Find to detect and remove harmful software on your computer.

A top-performing web browser benefits your business in many ways, including enhancing your employees’ productivity and speeding up communication. If your web browser is performing poorly or takes forever to load a page, don’t hesitate to get in touch with us so we can identify and fix the problem right away.

Published with permission from TechAdvisory.org. Source.

The post Here’s how to speed up Google Chrome appeared first on Complete Technology Resources, Inc..

Read More

Defining web hostingAre you looking to create a website for your business? Aside from the design and functionality of your website, make sure to also look into your web host. To get you started, here is a quick explanation of web hosts and which hosting type is best for your business. What is a web host? A […]

The post Defining web hosting appeared first on Complete Technology Resources, Inc..

Defining web hosting

Are you looking to create a website for your business? Aside from the design and functionality of your website, make sure to also look into your web host. To get you started, here is a quick explanation of web hosts and which hosting type is best for your business.

What is a web host?

A web host sells or leases memory space on its servers so your website can have a virtual location on the internet. Their services include online storage for all of your site’s files and web pages.

Many web hosts also offer domain name hosting, which creates a web address that users can type into a web browser to access your website (e.g., google.com, inc.com, etc.). Combine these two hosting services and you have the main foundations for your website.

You can also get domain-based email addresses (e.g., [email protected]) and website databases from web hosts. Essentially, your web host can store everything your website needs.

When you sign up with a web host, you will usually pay a monthly fee, which the company uses to maintain and invest in new servers for hosting, increase access speeds, and provide better services.

What are the two most common types of web hosting?

There are hundreds, if not thousands, of web hosts around the world, but they usually fall into one of two categories:

  • Shared hosting – Multiple, different websites are stored on one physical hosting server. Sites have their own partition (section of storage) that is kept separate from other sites on the same server.
  • Dedicated hosting – One website is hosted per server. This means you have all of the server’s capacity to yourself.

Which hosting type is best for my business website?

Most websites use shared hosting because it’s more affordable while still offering generally stable access and access speeds. This is the ideal hosting type for most small- and medium-sized businesses with fairly simple websites.

If your website is going to be large (e.g., thousands of pages) and you are going to host complex features like advanced eCommerce, streaming, communication portals, and other web applications, then it would be best to opt for a dedicated hosting service. Examples of large sites include Google, Amazon, and government sites, among others.

With numerous web hosts out there, selecting the right fit can be quite challenging. But with our IT expertise and solutions, we can help you find the web host that will work best for your business needs. Contact us today to get started with your online presence.

Published with permission from TechAdvisory.org. Source.

The post Defining web hosting appeared first on Complete Technology Resources, Inc..

Read More

5 Simple tips for a successful web conversionGrabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to […]

The post 5 Simple tips for a successful web conversion appeared first on Complete Technology Resources, Inc..

5 Simple tips for a successful web conversion

Grabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to convert visitors.

1. Optimize your website for mobile devices

More people are now surfing the web via smartphones and tablets. If you want a piece of this traffic, you need to make your website's design responsive to all mobile devices.

To give your visitors a seamless mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website, including inner pages, resources, and call-to-action buttons should be easily accessible. If not, visitors will get frustrated and move to another site.

2. Make it easy for customers to contact you

Displaying your phone number in the upper-right corner of every page and providing a simple contact form is crucial for conversions. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. At the very least, your customers will have more than one way to contact you.

3. Keep it simple

People don’t always have time to navigate a complicated website, dig through dozens of pages to find a contact number, or figure out what it is that you’re selling. So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t distract them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can quickly understand what you’re offering and can contact you in just a click.

4. Include original photos whenever possible

Imagine having to choose between two different websites that sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses stock images of business people.

By using original and authentic photos, visitors can get a better sense of your company as well as its products and services. It also gives you better control over how you can compose your photos and determine how you want your company to be perceived. So the next time you need images for your website, invest some time and money in having quality pictures taken by a professional photographer.

5. Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites. And while it’s not a bad idea to show your credibility, putting social media icons at the top of the page makes your visitors more likely to click on them immediately. When this happens, you just gave them a reason to leave your site and never return, and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember, the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

For more tips on enhancing your digital presence, give us a call and leverage our IT expertise for your business today.

Published with permission from TechAdvisory.org. Source.

The post 5 Simple tips for a successful web conversion appeared first on Complete Technology Resources, Inc..

Read More