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4 Biggest Facebook marketing mistakesFacebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]

The post 4 Biggest Facebook marketing mistakes appeared first on Complete Technology Resources, Inc..

4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. After all, Facebook is a social media network, which means people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of talking at customers, talk with them and create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

When it comes to Facebook marketing, the content that works for one page may not work for another page. To figure out what type of posts are resonating with your business’s audience, look at the metrics in your Facebook Insights located in your admin panel. You’ll be able to see the types of posts that rank high on the list (e.g., text, links, images, or videos) and analyze the statistics from there.

Mistake #3: Targeting ads poorly

While Facebook has more than two billion active users, most of these people don’t want to see your ads! So make sure you use Facebook’s powerful set of audience targeting tools, which allow you to choose potential ad viewers based on their location, age, education, interest, and more. You can even create multiple advertisements to display at different times to various audience groups so you can test and see which ones work best.

Mistake #4: Abandoning your audience

When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. On the other hand, when you post regularly, your followers will get into the habit of expecting posts from you — they might even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today and our experts will be happy to help.

Published with permission from TechAdvisory.org. Source.

The post 4 Biggest Facebook marketing mistakes appeared first on Complete Technology Resources, Inc..

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Make sure your web browser is safeWeb browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. Want to learn more about which browser is safest? Take a read. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was developed with Windows […]

The post Make sure your web browser is safe appeared first on Complete Technology Resources, Inc..

Make sure your web browser is safe

Web browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. Want to learn more about which browser is safest? Take a read.

Microsoft Edge

Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was developed with Windows 10 integration and IE end-of-life in mind, resulting in a powerful and more efficient browser that has Cortana (Windows’ answer to Alexa and Siri) integration and Microsoft Store extensions.

Edge’s main advantage is that it is Windows 10 computers’ native browser, which means it should integrate more seamlessly with the Windows OS ecosystem in terms of power usage and data security. Its built-in security features, called the Code Integrity Guard (CIG) and the Arbitrary Code Guard (ACG), prevent malicious codes from loading into a computer’s memory.

Safari

Safari is a graphical web browser developed by Apple for its iOS, iPad OS, and macOS. The current iteration is Safari 13, which was released alongside macOS Mojave and macOS High Sierra in September 2019.

Safari 13 is highly secure, as it utilizes Safari 12’s baseline security features such as Automatic Strong Passwords and Intelligent Tracking Prevention 2.0. These features are augmented by a built-in password strength analyzer, FIDO02 USB security key authentication support, “Sign in with Apple” support, Apple Pay capabilities, and increased speed and encryption. Its main drawback, however, is that it is only available on Apple devices, with full capabilities found only on MacBooks and Macs.

Mozilla Firefox

Mozilla Firefox is a free and open-source web browser developed by the Mozilla Foundation. It is widely available across platforms, even on Unix and Unix-like operating systems such as FreeBSD, OpenBSD, illuminos, and Solaris Unix.

Because of Firefox’s open-source development platform, it can be quite unsecure to use on publicly accessible computers. For personal and single-user business devices, however, Firefox is relatively safe, especially once all security features are activated and tweaked to your needs. Some key features are its “Do not track” privacy feature, phishing and malware blocking features, the Noscript Anti-XSS add-on (so you can determine which sites are allowed to execute scripts), the Noscript Anti-Clickjacking add-on (a detector that reveals invisible, malicious links and buttons), and its renowned pop-up ad blocker.

Firefox is also unique in that Mozilla has a bug bounty program, which offers a financial reward to anyone who can identify gaps and holes in Firefox code, so that it can be patched and improved as urgently as possible. Mozilla also promises no legal action against anyone who complies in good faith under its Bug Bounty program, including any claim under the DMCA for circumventing technological measures.

Google Chrome

Google Chrome is a cross-platform web browser developed by Google. It is the default browser for Google’s line of laptops and Google Chromebooks. Chrome utilizes a process allocation model to sandbox tabs. “Sandboxing” is a security mechanism for separating running programs to keep software vulnerabilities from spreading.

Chrome also regularly updates two sets of blacklists, one for phishing and one for malware, which it uses to warn users of potentially harmful sites. It also touts site isolation and predictive phishing protection features that receive regular and critical updates every six weeks and within 24 hours of a known threat, respectively.

Being aware of how your web browser stacks up against its competitors is only half the battle. WannaCry spread to uninfected systems through a gap in the Windows security framework, and most other ransomware infections prey on human error. What your business needs is a comprehensive security audit. For more information, call us today.

Published with permission from TechAdvisory.org. Source.

The post Make sure your web browser is safe appeared first on Complete Technology Resources, Inc..

Read More

Make sure your web browser is safeWeb browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. Want to learn more about which browser is safest? Take a read. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was developed with Windows […]

The post Make sure your web browser is safe appeared first on Complete Technology Resources, Inc..

Make sure your web browser is safe

Web browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. Want to learn more about which browser is safest? Take a read.

Microsoft Edge

Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was developed with Windows 10 integration and IE end-of-life in mind, resulting in a powerful and more efficient browser that has Cortana (Windows’ answer to Alexa and Siri) integration and Microsoft Store extensions.

Edge’s main advantage is that it is Windows 10 computers’ native browser, which means it should integrate more seamlessly with the Windows OS ecosystem in terms of power usage and data security. Its built-in security features, called the Code Integrity Guard (CIG) and the Arbitrary Code Guard (ACG), prevent malicious codes from loading into a computer’s memory.

Safari

Safari is a graphical web browser developed by Apple for its iOS, iPad OS, and macOS. The current iteration is Safari 13, which was released alongside macOS Mojave and macOS High Sierra in September 2019.

Safari 13 is highly secure, as it utilizes Safari 12’s baseline security features such as Automatic Strong Passwords and Intelligent Tracking Prevention 2.0. These features are augmented by a built-in password strength analyzer, FIDO02 USB security key authentication support, “Sign in with Apple” support, Apple Pay capabilities, and increased speed and encryption. Its main drawback, however, is that it is only available on Apple devices, with full capabilities found only on MacBooks and Macs.

Mozilla Firefox

Mozilla Firefox is a free and open-source web browser developed by the Mozilla Foundation. It is widely available across platforms, even on Unix and Unix-like operating systems such as FreeBSD, OpenBSD, illuminos, and Solaris Unix.

Because of Firefox’s open-source development platform, it can be quite unsecure to use on publicly accessible computers. For personal and single-user business devices, however, Firefox is relatively safe, especially once all security features are activated and tweaked to your needs. Some key features are its “Do not track” privacy feature, phishing and malware blocking features, the Noscript Anti-XSS add-on (so you can determine which sites are allowed to execute scripts), the Noscript Anti-Clickjacking add-on (a detector that reveals invisible, malicious links and buttons), and its renowned pop-up ad blocker.

Firefox is also unique in that Mozilla has a bug bounty program, which offers a financial reward to anyone who can identify gaps and holes in Firefox code, so that it can be patched and improved as urgently as possible. Mozilla also promises no legal action against anyone who complies in good faith under its Bug Bounty program, including any claim under the DMCA for circumventing technological measures.

Google Chrome

Google Chrome is a cross-platform web browser developed by Google. It is the default browser for Google’s line of laptops and Google Chromebooks. Chrome utilizes a process allocation model to sandbox tabs. “Sandboxing” is a security mechanism for separating running programs to keep software vulnerabilities from spreading.

Chrome also regularly updates two sets of blacklists, one for phishing and one for malware, which it uses to warn users of potentially harmful sites. It also touts site isolation and predictive phishing protection features that receive regular and critical updates every six weeks and within 24 hours of a known threat, respectively.

Being aware of how your web browser stacks up against its competitors is only half the battle. WannaCry spread to uninfected systems through a gap in the Windows security framework, and most other ransomware infections prey on human error. What your business needs is a comprehensive security audit. For more information, call us today.

Published with permission from TechAdvisory.org. Source.

The post Make sure your web browser is safe appeared first on Complete Technology Resources, Inc..

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How to improve data collection practicesAs businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we […]

The post How to improve data collection practices appeared first on Complete Technology Resources, Inc..

How to improve data collection practices

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start.

Before we jump into our tips for data collection, we have to address the elephant in the room: customer privacy. Despite all the recent regulatory frameworks for protecting people’s private information, there are still a number of opportunities for you to collect data without running afoul of the law. However, honesty is the best business policy. Never ask for a customer’s personal information unless you are absolutely sure that they are aware of the exchange.

With that out of the way, let’s get to it!

1. Collect identifiers

Whether you’re creating an online survey or a signup form, collecting identifying information (i.e. names, date of birth, age, gender, address, etc.) is crucial. This information will form the foundation for future analysis and segmentation.

2. Track customer interactions

Next is to define important customer interactions. For example, if you own an online store, you need to know how your customers arrived at your site, the items they clicked on, items they added to their cart, and what they eventually purchased. Tracking each step of their journey — from learning about your business to becoming a customer — will give you insights into what your customers need and want.

3. Gather behavior-related data

Don't focus solely on customers who made a purchase. Think about what other indicators produce meaningful data. In our online store example, you might want to track how many receive your email newsletter, how many pages they visited on your site, or how much time they spent on each page. Analyzing this information will help you determine which aspects of your efforts are most effective.

4. Automate data collection

When gathering customer data, you must minimize the risk of human error. The most effective strategy is to automate as much of the collection process as possible. Apps and tools such as online forms and optical character recognition systems feed information directly into your database and eliminate paper-centric processes that often lead to mistakes.

5. Integrate your systems

Redundancies and errors are also common when there are multiple databases managing the same information. You can prevent these issues by working with an IT provider to integrate all your apps, databases, and software solutions. This way, data collected in one database will be synced and consistent across other platforms, reducing manual data entry.

6. Consider who will view the reports

Inevitably, you’ll need to turn data into business intelligence reports. It’s a good idea to identify who will read your reports and highlight the most relevant insights. For instance, sales managers want to see quarterly sales figures, and human resources teams want to see labor costs compared to revenue. Using the right tools to generate these reports will save your team several hours of work.

7. Update data in real-time

It’s difficult to imagine any company in operation today that doesn’t need up-to-the-minute data accuracy. Business intelligence dashboards collect, organize, and filter data at the click of a button. This way, you’ll never have to wait a day or more to receive information that’s critical for a company decision.

Looking for technologies that can help you optimize data collection? Call our IT consultants today. We’ll recommend best-of-breed technologies that track the information you need to grow your business.

Published with permission from TechAdvisory.org. Source.

The post How to improve data collection practices appeared first on Complete Technology Resources, Inc..

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