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What VoIP services can you choose from?Forget about the days when your company used to spend a lot of money on long-distance phone calls to clients and partners. Voice over Internet Protocol (VoIP) technology allows people to place and receive free or cheap calls, and there are various options for individual users and business owners alike. VoIP comes in a variety […]

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What VoIP services can you choose from?

Forget about the days when your company used to spend a lot of money on long-distance phone calls to clients and partners. Voice over Internet Protocol (VoIP) technology allows people to place and receive free or cheap calls, and there are various options for individual users and business owners alike.

VoIP comes in a variety of forms. Do you rarely leave your house and office, or are you usually on the move? If you’re a business owner, what’s the size of your company, and what factors matter most to you? Let’s take a look at some of the VoIP services available on the market to help you make a better decision in choosing your means of telephony.

Residential VoIP services
For this type of VoIP, you use an adapter to connect your landline phone to a Wi-Fi modem to make and receive calls over the internet. Depending on the plan you choose, you’ll be billed each month for either unlimited services or for minutes you actually use.

Examples: VoIP.com, Lingo

Device-based VoIP services
This involves purchasing a VoIP device from a service provider and plugging it into your existing phone set so that you can make free calls within the US. This means not having to pay a monthly bill, and you need no other devices besides your old landline telephone.

Examples: MagicJack, Ooma

Software-based VoIP services
This is the most common type of VoIP, and many of us use it on a daily basis. You either access a web-based application online, or install it as software on your computer. Then you use your computer’s audio input and output device to talk and listen.

Examples: Skype

Mobile VoIP services
Like software-based VoIP services, mobile VoIP is also an application. However, it is installed on mobile phones instead of computers, thus enabling you to make and receive calls no matter where you are as long as you have a good internet connection.

Examples: Skype, WhatsApp, Google Hangouts

Business VoIP services
VoIP for business comes in two options: on-premises and cloud-based. Both provide much more cost-effective communication solutions than traditional landlines and have a variety of useful features for businesses. These include video and audio conferencing, screen-sharing, interactive voice response, automated attendants, call queues, and call reports, just to name a few. These features are scalable, and you’ll also get complete technical support.

For on-premise VoIP systems, businesses need to purchase all the equipment and house it in their office. This requires huge capital expenses. Businesses also have to pay a monthly fee for SIP trunking or PRI circuit, as well as dedicate IT staff to maintain, repair, and upgrade the systems on a regular basis. The upside is you’ll have total control over your hardware.

With cloud-based VoIP systems, you outsource the phone system to your VoIP provider. This means there’s no need to purchase hardware or invest in maintaining the systems since your provider will take care of everything for a fixed monthly fee. You can also add or remove users easily. The downside is that you’re not in total control of the hardware and need to rely on your provider’s expertise to ensure system reliability and security.

Want more detailed information about VoIP to help you choose the most suitable VoIP provider? Talk to our professionals today. They have extensive knowledge about this efficient, low-cost communication technology and can explain everything to you in plain English!

Published with permission from TechAdvisory.org. Source.

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How to create a Facebook ad that sellsYour products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook's online platform, advertising is now more affordable. Why advertise on […]

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How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook's online platform, advertising is now more affordable.

Why advertise on Facebook?

Above all else, the cost-effectiveness of Facebook advertising sets it apart from other marketing channels. The starting cost is as low as $1 per day, which is ideal for SMBs that want to test small campaigns before investing more.

Beyond its affordability, Facebook advertising is also extremely effective. With 6 billion monthly active advertisers and the ability to nail down your audience to the most specific details — including their interests and online behavior — it’s no surprise that Facebook advertising has the best return on investment (ROI) compared with other social media platforms.

Before you get started

As with other traditional marketing campaigns, you need to determine your marketing objectives, audience, budget, and how you want your ads to look like. Once you have the answers to all those questions, you’re ready to create your first ad. Follow this step-by-step guide:

1. Choose your marketing objective
From your business profile page, click Ad Center from the top menu. Then, click Create Ad on the page that appears.

Choose your “marketing objective.” This is what you want people to do when they see your ads. You can pick only one from three options: brand awareness, lead generation, or store visits. Then, set up your advert account by selecting your account country, currency, and time zone.

2. Nail down your audience
You can tailor your audience based on location, age, gender, language, interest and behavior, and the kind of relationship they already have with your page, app, or website. It’s best to be as specific as possible when selecting your audience.

3. Set up your budget and posting schedule
Facebook allows you to set up a daily or lifetime budget. The latter is the maximum amount you plan to spend for an entire ad campaign. Then choose the frequency or the start and end dates in which your ads will appear.

4. Design how your ads will look
Choose how your ad posts will look like to your audience, such as whether they will appear as an image carousel, a single image, a video, a slideshow, or a “canvas” (a new format for mobile users that combines video, carousels, images, and text into one interactive ad). Note that your ad will consist of five parts: an image, a headline, a block of text, a link description, and a call to action button such as “Buy now,” “Sign up today,” and the like.

Tips on designing Facebook ads that grab people’s attention

Your ads will appear in people’s newsfeeds, so make sure your content is interesting and succinct enough to grab their attention as they scroll past it. Each component of your ad — the image, headline, link description, and call to action — must stand out when surrounded by vacation photos that rarely receive more than a few seconds of attention.

Creating a Facebook ad is simple, yet the beauty of it is that Facebook also allows for more advanced targeted advertising if you know how to take advantage of what the platform has to offer. Talk to our specialists today; they’ll be happy to share a few pointers on how to achieve the best results from your campaigns.

Published with permission from TechAdvisory.org. Source.

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Microsoft works on new Windows OSMicrosoft announces new developments every month, but this is the biggest one yet. Several reports have found that Microsoft is developing a stripped-down version of the Windows operating system (OS) that will compete against Chrome OS. Here’s a quick rundown of the new OS that’s being called “Windows Lite.” What is Windows Lite? Windows Lite […]

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Microsoft works on new Windows OS

Microsoft announces new developments every month, but this is the biggest one yet. Several reports have found that Microsoft is developing a stripped-down version of the Windows operating system (OS) that will compete against Chrome OS. Here’s a quick rundown of the new OS that’s being called “Windows Lite.”

What is Windows Lite?
Windows Lite is a more flexible, trimmed-down OS designed for casual, lightweight computing. This means users can expect shorter startup times, faster performance, and a less complex system. If it’s trying to compete with the likes of Chrome OS, then it’s possible that Lite will have syncing features that save your preferences, files, and settings across your personal devices.

Windows Lite will initially be tied to a series of devices Microsoft has called Centaurus and Pegasus. The former refers to dual-screen, notebook-like devices, while the latter denotes compact laptops specifically designed to run the OS.

From a design perspective, the OS won’t stray too far from the familiar taskbar and start button layout to avoid making the same mistakes as Windows 8. Also, users should expect somewhat limited windowing and multitasking features in Lite like in Chrome OS and other mobile operating systems. Due to this, tabs in Windows programs will likely be a common feature.

Experts speculate that Windows Lite could be announced as early as the second half of 2019. It may even have a different name by the time it’s officially announced.

What does this mean for businesses?
Windows Lite may not have the features for heavy-duty computing, but it does have all the features required to work remotely. For starters, the OS has deep integrations with Office 365 apps, which provides users with Word, Excel, Outlook, and Teams. The OS also works with other cloud-based applications, including your favorite video streaming apps and social networking sites.

Lite’s minimalistic and cloud-oriented features also make it much easier to manage, especially when compared to remote Windows 10 devices. All in all, the OS may significantly grow in popularity as more businesses rely on the cloud and adopt remote working policies.

Keep in mind that these are early reports about the new OS, and they must be taken with a grain of salt. Microsoft will probably add even more features down the road, which is why it’s crucial to follow our blog on the latest Microsoft developments. In addition to providing news and tips, we’re also experts in managing various Microsoft products, so call us today if you need expert IT support!

Published with permission from TechAdvisory.org. Source.

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Top security threats to financial servicesHackers go for the gold. This means that banking information makes for the number one target. These cyberattacks lead to the theft of large sums of money, undermine the economic stability of individuals and organizations, as well as destroy the reputation of banks and other financial institutions. When these incidents occur, the damage can be […]

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Top security threats to financial services

Hackers go for the gold. This means that banking information makes for the number one target. These cyberattacks lead to the theft of large sums of money, undermine the economic stability of individuals and organizations, as well as destroy the reputation of banks and other financial institutions. When these incidents occur, the damage can be irreversible and substantial. As such, business owners should learn about the evolving security threats and identify the modus operandi of cybercriminals. Let’s take a closer look.

Extortion
Distributed denial of service (DDoS) attacks, which are typically delivered from massive botnets of zombie computers or internet of things (IoT) devices, have been used to bring down banking networks. This occurs when a targeted server or system is overwhelmed by multiple compromised networks. It’s essentially like a traffic jam clogging up the highway, preventing regular traffic from arriving at its intended destination.

Some cybercriminals are relentless with DDoS attacks and follow them up with cyberextortion, demanding payment in return for release from costly downtime. Banks cannot defend against these attacks alone, so they rapidly share information among themselves through organizations such as FS-ISAC4 and rely upon the ability of their internet service provider to handle and redirect massive quantities of traffic.

Social media attacks
This happens when fraudsters use fake profiles to gather information for social engineering purposes. Thankfully, with new regulations such as the General Data Protection Regulation (GDPR), big companies like Facebook and Twitter have significantly enhanced their security and privacy policy with regards to their data handling practices. The unprecedented reach of social media is something companies cannot afford to ignore because of the possible implications a data breach can have on businesses.

Spear phishing
Spear phishing is an attack where cybercriminals send out targeted emails ostensibly from a known or trusted sender in order to trick the recipient into giving out confidential information. Over the years, hackers have upped their game and cast a bigger net, targeting unwitting employees to wire money. This attack is called business email compromise (BEC), where a fraudster will purport to be a CEO or CFO and request for large money transfers to bogus accounts.

Point-of-sale (PoS) malware
PoS malware targets PoS terminals to steal customer payment (especially credit card) data from retail checkout systems. Cybercriminals use a memory scraper that operates by instantly detecting unencrypted type 2 credit card data, which is then sent to the attacker’s computer to be sold on underground sites.

ATM malware
GreenDispenser is an ATM-specific malware that infects ATMs and allows criminals to extract large sums of money while avoiding detection. Recently, reverse ATM attacks have also emerged. Here, PoS terminals are compromised and money mules reverse transactions after money is withdrawn or sent to another bank account. In October 2015, issuers were mandated to shift to EMV or Chip-and-PIN system to address the weakness of the previous payment system.

Credential theft
Dridex, a well-known credential-stealing software, is a banking Trojan that is generally distributed through phishing emails. It infects computers, steal credentials, and obtain money from victims’ bank accounts.

Other sophisticated threats
Various data breach methods can be combined to extract data on a bigger scale. Targeting multiple geographies and sectors at once, this method normally involves an organized crime syndicate or someone with a highly sophisticated setup. For example, the group Carbanak primarily targeted financial institutions by infiltrating internal networks and installing software that would drain ATMs of cash.

Additionally, with the rise of cryptocurrency, cybercriminals are utilizing cryptojacking, a method that involves the secret use of devices to mine cryptocurrency.

The creation of defensive measures requires extensive knowledge of the lurking threats, and our team of experts is up to date on the latest security information. If you have any questions, feel free to contact us to find out more about TTPs and other weapons in the hacker’s toolbox.

Published with permission from TechAdvisory.org. Source.

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