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5 Simple tips for a successful web conversionGrabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to […]

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5 Simple tips for a successful web conversion

Grabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to convert visitors.

1. Optimize your website for mobile devices

More people are now surfing the web via smartphones and tablets. If you want a piece of this traffic, you need to make your website's design responsive to all mobile devices.

To give your visitors a seamless mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website, including inner pages, resources, and call-to-action buttons should be easily accessible. If not, visitors will get frustrated and move to another site.

2. Make it easy for customers to contact you

Displaying your phone number in the upper-right corner of every page and providing a simple contact form is crucial for conversions. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. At the very least, your customers will have more than one way to contact you.

3. Keep it simple

People don’t always have time to navigate a complicated website, dig through dozens of pages to find a contact number, or figure out what it is that you’re selling. So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t distract them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can quickly understand what you’re offering and can contact you in just a click.

4. Include original photos whenever possible

Imagine having to choose between two different websites that sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses stock images of business people.

By using original and authentic photos, visitors can get a better sense of your company as well as its products and services. It also gives you better control over how you can compose your photos and determine how you want your company to be perceived. So the next time you need images for your website, invest some time and money in having quality pictures taken by a professional photographer.

5. Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites. And while it’s not a bad idea to show your credibility, putting social media icons at the top of the page makes your visitors more likely to click on them immediately. When this happens, you just gave them a reason to leave your site and never return, and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember, the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

For more tips on enhancing your digital presence, give us a call and leverage our IT expertise for your business today.

Published with permission from TechAdvisory.org. Source.

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Ignore these outdated disaster recovery mythsDisaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still plenty of misconceptions about DR. Here are three myths that no longer apply. Myth 1: […]

The post Ignore these outdated disaster recovery myths appeared first on Complete Technology Resources, Inc..

Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still plenty of misconceptions about DR. Here are three myths that no longer apply.

Myth 1: Tape backups are the best DR solution

Tape backups are physical objects that deteriorate over time. Try listening to a cassette tape from the ’90s. Its sound may be distorted already, or it probably doesn’t work at all. Similarly, your tape backups will start to fail over time. At first, only a few files may be affected, but you will gradually lose all your data.

It is also a common practice to store another set of tape backups outside your premises to secure them in case a natural disaster befalls your office. However, if your storage spaces themselves are unsafe from natural disasters, this could pose a problem.

Unlike tape backups, cloud-based backups are safe from deterioration. They are also stored in multiple secured locations that are protected from natural disasters, so your data backups are as safe as they can be.

What’s more, cloud-based backups save you time in many ways. Data is automatically backed up online, so you don’t need to manually copy information onto your tapes. You also won’t need to manage boxes of tapes, freeing you to focus on more valuable tasks.

Myth 2: The RTOs you want are too expensive

Essential to any DR plan is its recovery time objective (RTO), which is the ideal period when everything must be up and running again to avoid serious losses. Before the cloud, a “swift” recovery time would take days and cost up to six figures.

Cloud and virtualization solutions have made this much faster and affordable than ever before. Most DR providers can back up your critical data in an hour or two. And if you ever need to recover data, most services can do so in less than a day.

Myth 3: Disaster recovery is for big businesses, not SMBs

Due to the astronomical costs previously associated with DR, only big businesses could afford backup and recovery solutions. Thanks to the cloud, however, these have become more affordable for small- and medium-sized businesses (SMBs). From dental offices to small retail operations, SMBs can now take advantage of the best DR solutions in the market. Advances in IT and the cloud have also eliminated the obstacles of complexity, costs, and insufficient IT resources.

We hope that by dispelling these myths, you’d be convinced to implement a disaster recovery plan (DRP) for your business. Thanks to improvements in data storage technologies, it is now more affordable and efficient to implement a DRP, in turn making it easier to ensure BC. If you’d like to learn how our DR solutions can safeguard your business, send us a message and we’ll fill you in.

Published with permission from TechAdvisory.org. Source.

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New enhancements that Windows 11 has to offerWindows 11 — Microsoft’s latest operating system (OS) — boasts of improvements that are designed to keep organizations secure, support businesses with hybrid work setups, and increase users’ productivity. Let’s take a closer look at some of its most important features. Security features Windows 11 continues what its predecessor has been doing, which is to […]

The post New enhancements that Windows 11 has to offer appeared first on Complete Technology Resources, Inc..

New enhancements that Windows 11 has to offer

Windows 11 — Microsoft’s latest operating system (OS) — boasts of improvements that are designed to keep organizations secure, support businesses with hybrid work setups, and increase users’ productivity. Let’s take a closer look at some of its most important features.

Security features

Windows 11 continues what its predecessor has been doing, which is to provide apps that boost security and grant control over security and privacy settings.

OS level: Security baselines

Security requirements differ among different industries and organizations. For instance, a hospital must be HIPAA-compliant and maintain the privacy of patients’ health information, whereas a phone manufacturer would want to safeguard the fruits of its R&D department. Given the multitude of controls to set, security baselines help firms configure their own granular security settings and apply industry standards.

App level: Windows application security

When malware-laced apps and files are opened, malicious code may be executed alongside innocuous programming. Microsoft is well aware of how hackers abuse Office macros and turn these into cyberattack vectors, so it developed Windows application security to thwart such threats.

Device level: Microsoft Defender for Endpoint and Endpoint Manager

Defender for Endpoint is a security platform that keeps networks protected by detecting, analyzing, and responding to all types of cyberthreats. On the other hand, Endpoint Manager is an administrative tool for enforcing security compliance policies across all devices on your network. It helps an IT admin prevent data breaches and minimize their impact by isolating compromised devices.

User and identity level: Windows Hello for Business

As a security tool, passwords are obsolete because of how these have become easy to steal. Windows Hello for Business protects your organization at the end-user level by replacing passwords with biometrics or PINs that are kept locally in users’ devices.

Hybrid work innovations, productivity enhancements, and other helpful features

These innovations help users accomplish their tasks and provide nice-to-have conveniences:

Virtual desktops

Whether employees use company-issued devices or their own, they tend to use these for both work and personal tasks. Personal apps, files, and activities increase your organization’s exposure to cybersecurity risks, while the converse is also true: work apps, files, and activities may also expose an employee’s personal accounts to cybersecurity risks.

With virtual desktops, users can compartmentalize the professional and the personal by creating a separate desktop for each one. This separation helps limit the impact of a cybersecurity event to the affected desktop. Plus, compartmentalization has the added benefit of helping employees avoid personal distractions while at work, and unplug from work when their shift is over.

Windows Autopilot

Autopilot automatically takes care of preparing a Windows PC or HoloLens 2 for use whenever you issue one to an employee. Just have the employee sign in to their account, then Autopilot automatically does the following in the background:

  • Enrolls the device into Endpoint Manager, which then deploys work apps like Microsoft Teams
  • Applies policies and settings
  • Has the device join either Azure Active Directory or Active Directory

Autopilot can also be used to reset, repurpose, and recover machines.

Everything mentioned thus far can all be done without ever involving your IT admins, thereby allowing them to focus more on higher-value tasks.

Widgets

If there’s info that you consume regularly, such as news and weather reports, it’d be convenient to have a repository you can open with just one click. That’s what Widgets is for. Simply click on its icon on the taskbar to access your very own personalized information feed — no need to manually search in web browsers.

Widgets can also contain small apps like calendars and calculators. These apps are ready to be used and do not need to be launched separately.

Snap layouts

Snap layouts allow users to arrange app windows for when they’re using multiple apps simultaneously on a single screen. To illustrate, a data analyst may place two data sources on the left side of the screen while they work on their report in a spreadsheet on the right side.

Users can save a particular grouping of apps or layout into a Snap Group. This means that they can save a Snap Group for every task that requires a different set of apps. Therefore, when a user wants to perform a certain task, they can just open the related Snap Group to select the apps they need for that task. This is much faster than opening apps individually and setting your preferred layout every time. Furthermore, if a user has created multiple Snap Groups, they can easily switch to another Group when they have to perform a different task.

Power Automate

With Power Automate, users with practically no coding experience can leverage robotic process automation or RPA to automate repetitive processes and make their work tasks a lot easier. All a user has to do is to select from Power Automate’s 400-plus premade actions and utilize a recorder to keep track of keyboard functions and mouse actions. To illustrate, you can create automated email alerts that notify your team whenever a client submits a form, or you can automatically place purchase orders whenever supplies breach minimum quantity thresholds.

If you wish to deploy Windows 11 in your organization, let our IT experts help you out. Tell us more about your business requirements today.

Published with permission from TechAdvisory.org. Source.

The post New enhancements that Windows 11 has to offer appeared first on Complete Technology Resources, Inc..

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New enhancements that Windows 11 has to offerWindows 11 — Microsoft’s latest operating system (OS) — boasts of improvements that are designed to keep organizations secure, support businesses with hybrid work setups, and increase users’ productivity. Let’s take a closer look at some of its most important features. Security features Windows 11 continues what its predecessor has been doing, which is to […]

The post New enhancements that Windows 11 has to offer appeared first on Complete Technology Resources, Inc..

New enhancements that Windows 11 has to offer

Windows 11 — Microsoft’s latest operating system (OS) — boasts of improvements that are designed to keep organizations secure, support businesses with hybrid work setups, and increase users’ productivity. Let’s take a closer look at some of its most important features.

Security features

Windows 11 continues what its predecessor has been doing, which is to provide apps that boost security and grant control over security and privacy settings.

OS level: Security baselines

Security requirements differ among different industries and organizations. For instance, a hospital must be HIPAA-compliant and maintain the privacy of patients’ health information, whereas a phone manufacturer would want to safeguard the fruits of its R&D department. Given the multitude of controls to set, security baselines help firms configure their own granular security settings and apply industry standards.

App level: Windows application security

When malware-laced apps and files are opened, malicious code may be executed alongside innocuous programming. Microsoft is well aware of how hackers abuse Office macros and turn these into cyberattack vectors, so it developed Windows application security to thwart such threats.

Device level: Microsoft Defender for Endpoint and Endpoint Manager

Defender for Endpoint is a security platform that keeps networks protected by detecting, analyzing, and responding to all types of cyberthreats. On the other hand, Endpoint Manager is an administrative tool for enforcing security compliance policies across all devices on your network. It helps an IT admin prevent data breaches and minimize their impact by isolating compromised devices.

User and identity level: Windows Hello for Business

As a security tool, passwords are obsolete because of how these have become easy to steal. Windows Hello for Business protects your organization at the end-user level by replacing passwords with biometrics or PINs that are kept locally in users’ devices.

Hybrid work innovations, productivity enhancements, and other helpful features

These innovations help users accomplish their tasks and provide nice-to-have conveniences:

Virtual desktops

Whether employees use company-issued devices or their own, they tend to use these for both work and personal tasks. Personal apps, files, and activities increase your organization’s exposure to cybersecurity risks, while the converse is also true: work apps, files, and activities may also expose an employee’s personal accounts to cybersecurity risks.

With virtual desktops, users can compartmentalize the professional and the personal by creating a separate desktop for each one. This separation helps limit the impact of a cybersecurity event to the affected desktop. Plus, compartmentalization has the added benefit of helping employees avoid personal distractions while at work, and unplug from work when their shift is over.

Windows Autopilot

Autopilot automatically takes care of preparing a Windows PC or HoloLens 2 for use whenever you issue one to an employee. Just have the employee sign in to their account, then Autopilot automatically does the following in the background:

  • Enrolls the device into Endpoint Manager, which then deploys work apps like Microsoft Teams
  • Applies policies and settings
  • Has the device join either Azure Active Directory or Active Directory

Autopilot can also be used to reset, repurpose, and recover machines.

Everything mentioned thus far can all be done without ever involving your IT admins, thereby allowing them to focus more on higher-value tasks.

Widgets

If there’s info that you consume regularly, such as news and weather reports, it’d be convenient to have a repository you can open with just one click. That’s what Widgets is for. Simply click on its icon on the taskbar to access your very own personalized information feed — no need to manually search in web browsers.

Widgets can also contain small apps like calendars and calculators. These apps are ready to be used and do not need to be launched separately.

Snap layouts

Snap layouts allow users to arrange app windows for when they’re using multiple apps simultaneously on a single screen. To illustrate, a data analyst may place two data sources on the left side of the screen while they work on their report in a spreadsheet on the right side.

Users can save a particular grouping of apps or layout into a Snap Group. This means that they can save a Snap Group for every task that requires a different set of apps. Therefore, when a user wants to perform a certain task, they can just open the related Snap Group to select the apps they need for that task. This is much faster than opening apps individually and setting your preferred layout every time. Furthermore, if a user has created multiple Snap Groups, they can easily switch to another Group when they have to perform a different task.

Power Automate

With Power Automate, users with practically no coding experience can leverage robotic process automation or RPA to automate repetitive processes and make their work tasks a lot easier. All a user has to do is to select from Power Automate’s 400-plus premade actions and utilize a recorder to keep track of keyboard functions and mouse actions. To illustrate, you can create automated email alerts that notify your team whenever a client submits a form, or you can automatically place purchase orders whenever supplies breach minimum quantity thresholds.

If you wish to deploy Windows 11 in your organization, let our IT experts help you out. Tell us more about your business requirements today.

Published with permission from TechAdvisory.org. Source.

The post New enhancements that Windows 11 has to offer appeared first on Complete Technology Resources, Inc..

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