508-909-5961 [email protected]

Buying a computer for a small business seems like a simple task. You work from a budget, go to a store, buy the computer, and assemble the components. This would be true for small businesses from decades past, but times have dramatically changed. To keep up, small businesses must make smart decisions when it comes […]

2018december8_hardware_bBuying a computer for a small business seems like a simple task. You work from a budget, go to a store, buy the computer, and assemble the components. This would be true for small businesses from decades past, but times have dramatically changed. To keep up, small businesses must make smart decisions when it comes to purchasing computers. Whether your main consideration is software compatibility, availability, or even battery life, here are some of the things you need to consider when choosing computers for your small business.

Laptop or desktop?

Laptops are highly portable, efficient, and inexpensive. If these are the most important qualities your business requires in a computer, then by all means, choose them. Clearly, desktops aren’t built for mobility, but what they lack in portability, they more than make up for in storage, processing capacity, and security. Although laptops make perfect sense for small businesses with great need for portability, they are much more prone to security threats and are not as easy to upgrade and maintain, unlike desktops.

Processor

The Central Processing Unit (CPU), or simply processor, determines the speed at which you can access your data and perform business-critical tasks. Speed is measured in Gigahertz (GHz), and a processor that runs from 2 to 4 GHz should be plenty for small enterprises. Arguably the most important item on the list of a computer’s specifications, the processor plays a crucial role in your computer’s speed and efficiency.

Storage

As critical hardware components, hard drives indicate how much information you can store and use. Storage capacity typically ranges from 128 gigabytes on “light computers”, all the way up to 2+ terabytes on more critical machines. If your business doesn’t need to store large files such as videos and images and will be used mostly for email and a few applications, 250- or 500-GB storage should do the job. If processor speed is number one on your list of computer requirements, it’s followed closely by hard drive storage.

Operating System

Operating system (OS) decisions often boil down to choosing between Windows or Mac. It might help in your decision-making to know that Windows remains the most widely used OS mainly due to its high compatibility with business software, not to mention, its relatively cheaper price. Macs can perform just as brilliantly as Windows-operated systems can. And although Macs are usually more expensive, they’re well known for their own outstanding features, such as being less prone to crashes.

Other Components

Not to be confused with storage drives, a computer’s Random Access Memory (RAM) is only used to run open applications. It is responsible for keeping your computer performing at optimum speeds, especially when you’re working with several applications or programs at once. For small businesses, a 1200-2600-MHz RAM should suffice. The higher the MHz of your RAM, the higher its performance will be. To keep your basic programs running, 6-8 gigabytes of RAM is often satisfactory.

Ready to Buy a New Computer?

Deciding which computer to buy is an important business decision. While there are a handful of factors to consider, what you aim to accomplish in your business’s day-to-day operations should be your main consideration when choosing a computer. Businesses that require plenty of remote and mobile work should definitely go for laptops. Those that require regular transfers of large datasets could benefit from the increased storage capacity associated with desktops.

Do you need expert advice in choosing the best computers for your small business? We’re happy to guide you in every step of your purchase decision. Give us a call today.

Published with permission from TechAdvisory.org. Source.

Read More

Amazon Web Services (AWS) has made another dramatic price adjustment to its popular S3 cloud storage service. By modifying the organization of its pricing tiers, it is estimated that consumers will notice a drop of at least 20% in the monthly price they pay for the technology. Keep reading to learn more about these new […]

2016december7_webandcloud_bAmazon Web Services (AWS) has made another dramatic price adjustment to its popular S3 cloud storage service. By modifying the organization of its pricing tiers, it is estimated that consumers will notice a drop of at least 20% in the monthly price they pay for the technology. Keep reading to learn more about these new price variants and the options that have been added to the “Glacier” cold storage program.

Amazon has been offering cloud storage to the public since 2006. Ten years later, the company has made nearly 30 price drops for the technology service. AWS is now offering yet another decrease in its S3 cloud access, Glacier and CloudWatch Custom Metrics.

S3 Cloud Services

Price changes for S3 have already been implemented, resulting in a restructured price scale that lowers your cost by up to 30 percent. Previously, AWS separated S3 storage into six different tiers. Now, the structure will be simplified to three options (0-50TB, 50-500TB, and 500+TB), with the biggest cost reduction going to businesses in the upper tier.

Glacier archival storage/Data Retrieval

Amazon's Glacier "cold" storage is for files you don't anticipate using often. The price drop for this service is a whopping 43 percent, and now it costs only $0.004/GB/month. If you need to remove data from Glacier, you will be charged based on how soon you need it, with time-lines ranging anywhere from five minutes to twelve hours.

CloudWatch Custom Metrics

Finally, AWS is adding customized metrics for database administrators and those “behind the scenes” to allow for monitoring of computer usage and optimization of resources. The fees associated with this service have gone down as well, from $0.50 per month to $0.30 per month for the first 10,000 custom metrics.

What these Changes Mean for Your Business

The total cost difference between the old AWS cloud services price structure and the new cloud services are small in relation to the money that typically travels through the small business. The benefit is in the increased amount of storage you can afford to use, and the addition of quicker retrieval methods for removing data from the Glacier service.

Any time you’re discussing terabytes of data, you know the conversation is going to be intimidating. What may sound like a bunch of techno mumbo jumbo to you is just another day at the office for us. Contact us today for more information on what an AWS database can give you and how much you can expect to pay.

Published with permission from TechAdvisory.org. Source.

Read More

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case. Read up on the […]

2016december6_business_bSmall business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case. Read up on the five most profitable benefits of this new IT innovation right here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a "Contact Us" form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so -- without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above -- that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.

Read More

A piece of malware known as Stegoloader continues to wreak havoc on healthcare companies that inadvertently download it under the guise of product keys. The malware steals information from infected machines and spreads itself through the compromised network. Keep reading to find out how this infection can affect your business data and what you can […]

2016december5_healthcarearticles_bA piece of malware known as Stegoloader continues to wreak havoc on healthcare companies that inadvertently download it under the guise of product keys. The malware steals information from infected machines and spreads itself through the compromised network. Keep reading to find out how this infection can affect your business data and what you can do about it.

What is Stegoloader?

The trojan known as Stegoloader infects machines through product key generators packaged with downloads of pirated software. Small companies have been targeted by the malware, particularly those in the healthcare industry -- and to a lesser extent, the insurance and technology sector.

Steganography is a cyber attacker term for hiding malware inside an image file. Once the image is opened on a vulnerable machine, the program gathers information and crawls through the network looking for weaknesses. Although Stegoloader doesn’t appear to be a particularly sophisticated program, it can devastate your business by stealing electronic medical records as well as installing a secondary piece of malware to pilfer banking information.

Anthem and Premera Blue Cross are two big-name victims of the widespread malware. Symantec believes that Stegoloader’s creators plan to sell healthcare data because they’re more lucrative than other information types. Symantec also believes the cyber attackers are opportunistic, taking advantage of companies that download pirated versions of popular software.

How to Avoid becoming infected by Stegloader

Because the Stegoloader trojan often lurks in illegal product key generators and illegitimate software, the best way to avoid infection is to stay away from sites that offer pirated software. Other than that, we recommend educating your employees on safe practices, avoiding unknown image files and quarantined backups, and updating operating system and antivirus software as often as possible.

When business owners download pirated software, they’re trying to cut corners to save money on business applications and technology consultants. But not only are they getting themselves in trouble with cyber attackers, they’re also messing with the law. We promise that partnering with us will end up saving you more money and hassle than the alternatives. If you’re looking for a better way to protect your company and keep your information safe, contact us today.

Published with permission from TechAdvisory.org. Source.

Read More