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The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media […]

2016november7_socialmedia_bThe use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media platforms, and we want to let you know some of our favorites.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it's hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them. Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

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While using the internet, it is common for people to open several tabs at the same time. Unless the browser you are using has the right features, your online research may take longer than expected. Avoid frustrations of a slow web browser by turning to the highly efficient Opera 41. The newest browser in the […]

2016november4_webandcloud_bWhile using the internet, it is common for people to open several tabs at the same time. Unless the browser you are using has the right features, your online research may take longer than expected. Avoid frustrations of a slow web browser by turning to the highly efficient Opera 41.

The newest browser in the market, Opera 41 promises to take your browsing experience to new levels. It has the following features that guarantee a pleasant experience online:

Multiple tabs Opera 41 has a wonderful start-up sequence. Upon launching the browser, it automatically opens the tab you were using the last time you were online.

Pinned tabs will then open along with any others depending on priority. This process is performed at a very high speed no matter how many tabs you have opened. It has been tested and found that the time taken to open tabs using Opera 41 has improved by 86 percent when compared to other browsers with similar features.

Longer battery life Older versions of the Opera had features that enhanced the life of the battery. The new Opera 41 does it again with features built to be less demanding on the hardware, ensuring your device doesn’t need charging any time soon.

The same function is used when on chat using WebRTC. If your device is on battery-saving mode, Opera will use video codec. This arrangement ensures the resources on your system are used efficiently, thus extending battery life.

Additional benefits:

  • The pixel count increases the usage of your CPU on the screen. Opera 41 reduces the pixel count on your screen, thereby saving the usage of your CPU when the battery-saving mode is connected.
  • The pop-out video has been in use since its introduction in May. This feature is available in Opera 41 and allows you to access content sites such as YouTube and view them in a different window.
  • Because Opera 41's browser pop-out video feature also reduces the use of CPU resources by up to 30 percent, your CPU will also last longer and run more efficiently.
Despite being relatively new, Opera 41 has features that make browsing more enjoyable. The achievements made so far show that it has the potential to change how people access the internet. For more information about how Opera 41 can positively impact your online experience, please contact us.
Published with permission from TechAdvisory.org. Source.

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Business Intelligence strategies have been utilized by company owners for decades, but only in today's Internet-based market do they have access to all the information they need in one location. See how business owners can use their business intelligence technology to budget for the coming fiscal year. Compiling Data Across the Board Business Intelligence is […]

2016november3_businessintelligence_bBusiness Intelligence strategies have been utilized by company owners for decades, but only in today's Internet-based market do they have access to all the information they need in one location. See how business owners can use their business intelligence technology to budget for the coming fiscal year.

Compiling Data Across the Board Business Intelligence is not a new concept. Companies regularly compile data from many of their departments to make important business decisions. The manual process of gathering spreadsheets of data is cumbersome and time-consuming. BI software allows company owners to look at data from the various departments in one location, an online dashboard that can be manipulated to provide the exact information needed at the time.

Putting it all Together Business intelligence software extracts information from raw data provided by various departments to help business owners make important decisions in marketing, budgeting and financial planning/prediction. All on one dashboard, marketing campaigns can be tracked and evaluated for effectiveness, money can be moved from one department to another, and companies can see the financial health of the company.

In the past, IT companies provided BI solutions that used complex algorithms to gather intelligence. Now, the use of BI software is geared for the end user, providing self-service reporting for the individual business owner.

Moving Forward As the new fiscal year approaches, it is important for companies to incorporate business intelligence software into their yearly budget. The price of BI software varies, but because you are probably already spending the money on BI solutions for various segments of your business, it won't be a huge investment to compile the data in one location.

Today's business infrastructures are technologically driven. They need a solution that uses the same level of sophistication to make the best financial decisions for their companies. Business intelligence technology is that solution. Contact us today if you’re ready to take the next step.

Published with permission from TechAdvisory.org. Source.

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Many people hesitate to download updates when new ones comes out for their iPhone. However, with the exception of a few problematic updates in the past, most have only improved iPhone functionality and security. The latest iPhone update, specifically the iOS 10.1 update, is one you should not hesitate to download immediately. Find out more […]

2016november2_apple_bMany people hesitate to download updates when new ones comes out for their iPhone. However, with the exception of a few problematic updates in the past, most have only improved iPhone functionality and security. The latest iPhone update, specifically the iOS 10.1 update, is one you should not hesitate to download immediately. Find out more about why downloading the iOS 10.1 update should be your top priority.

The latest update for iPhone and iOS users, referred to as the iOS 10.1 update, was launched on October 24, 2016. Its primary purpose is to address a serious security issue with the previous version of iOS. This security vulnerability should be of major concern to any iOS or iPhone user.

The security vulnerability addressed by the iOS 10.1 update was originally discovered by Tencent's Keen Lab, specifically by a researcher named Marco Grassi. This vulnerability left a hole in the iOS programming that would allow a hacker or attacker to seize control of the phone, changing the code and performing commands after the iOS user opens a JPEG file (image file) that has been "maliciously crafted."

Essentially, what this boils down to is that without the iOS 10.1 update, a corrupted image file could allow another person to control your device (iPad or iPhone). Even without downloading the file, this security hole could be taken advantage of by a hacker. If this is not enough reason to download the iOS 10.1 update, it also addresses other security issues and concerns that involve specific apps, the ability to see login password lengths through workaround hacks, and the like. Because of these specific issues and more, the iOS 10.1 update is a must-have for users of iPhones or iPads.

If keeping your phone and personal information secure are two of your biggest concerns, the iOS 10.1 update is a no-brainer. The sooner you update your device, the sooner you can feel safer using your iOS devices.

Installing security updates may be inconvenient, but they’re a necessity. If you need help managing software updates and keeping your business safe, contact us today.

Published with permission from TechAdvisory.org. Source.

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