508-909-5961 [email protected]

Here on earth, clouds are relatively simple phenomena: visible masses of water vapor making their way across the sky. But in the world of IT, “the cloud” is a bit more complex, referring to technology that allows businesses to take a more hands-off approach to managing their IT resources. And the “hybrid cloud” is rapidly […]

2016July7_Web_BHere on earth, clouds are relatively simple phenomena: visible masses of water vapor making their way across the sky. But in the world of IT, “the cloud” is a bit more complex, referring to technology that allows businesses to take a more hands-off approach to managing their IT resources. And the “hybrid cloud” is rapidly becoming the most popular variety.

Hybrid clouds, as the name suggests, are a version of cloud computing that are made up of two different components. They are a combination of private clouds (where data and applications that require tighter controls are hosted either internally or privately in the cloud space); and public clouds (which are operated externally by third-party providers with the express purpose of reducing a company’s IT infrastructure).

A recent “State of the Cloud” report indicates that 71% of all cloud users are now implementing hybrid cloud solutions, mainly because the ways in which they benefit small- and medium-sized businesses are so numerous. Here we’ve highlighted what we consider to be the 4 most significant benefits of hybrid cloud solutions.

Cost efficiency

Does your industry go through seasonal workload increases? With a hybrid cloud solution, you’ll be able to easily handle spikes in demand by migrating data from maxed-out on-premise servers to scalable, pay-as-you-go “servers in the sky” whenever needed, without incurring any extra hardware and maintenance costs.

Adaptability

Having the ability to choose between on-site/privately-hosted cloud servers and ones on the public cloud gives you more than just cost flexibility. It also gives you the capacity to pair the right IT solution with the right job, like keeping smaller projects on your local or private cloud, while utilizing the more robust computing resources on offer from the public cloud for your bigger projects.

Scalability

What exactly does this common IT buzzword mean for your organization? In a nutshell, it means that the hybrid cloud allows you to “scale up” or “scale down” on an as-needed basis. So if there are last-minute demand increases that your hardware can’t support, or if you’re simply planning for future expansion, hybrid cloud solutions allow for on-demand increases or decreases in capacity.

Security

Last, but certainly not least, are the security advantages of a hybrid cloud solution. SMBs are able to host within the private cloud their more sensitive data such as an e-commerce website or HR platform, while using the public cloud space for less sensitive data where it’s more cost effective and there is less likely to be major problems should there ever be a security breach.

SMBs can set up their hybrid cloud model in a few different ways, depending on their precise needs and the types of providers available to them:

  1. By employing one specialized cloud provider who offers soup-to-nuts hybrid solutions
  2. By integrating the services of a private cloud provider with those of a public cloud provider themselves
  3. By hosting a private cloud themselves and then adopting a public cloud service which is incorporated into their infrastructure
So as more of our customers' IT infrastructure moves to the cloud, we’re adapting and developing innovative ways to maintain hybrid cloud environments. What this means for you is we’ve got the know-how to provide outright cloud solutions, or at the very least the expert consultation you need, to ensure that your day-to-day operations transition to a hybrid cloud solution without interruption and in a cost-effective manner. Contact us today to learn more about the benefits that the hybrid cloud can bring to your business.
Published with permission from TechAdvisory.org. Source.

Read More

Google has a bit of a Midas touch when it comes to the first page of its search results. Getting your site near the top of search results is invaluable for generating conversions and entire industries have sprung up around making this happen for you. Hiring an SEO expert is definitely a worthwhile consideration, but […]

2016July6_Google_BGoogle has a bit of a Midas touch when it comes to the first page of its search results. Getting your site near the top of search results is invaluable for generating conversions and entire industries have sprung up around making this happen for you. Hiring an SEO expert is definitely a worthwhile consideration, but in the meantime here are four simple tricks for moving your website up the Google ladder.

Make sure that you’re indexed by Google

This is the first, and simplest step. Go to Google.com and search ‘site:’ with your website domain listed after the colon (example: ‘site:acme.com’). If you don’t see any results from your page listed, that means Google hasn’t even added your site to its search results yet. Although some advisers recommend filling out a request form that Google offers, there is a much faster way to get recognized by the search giant.

Google is constantly scanning web pages for updates in content to include in their search results. As soon as they see a link to an external site on one of their already indexed pages, Google will add that link to the queue of new sites to be scanned and indexed. Feel free to fill out the form, but you’ll probably be waiting a long time. If you can get your domain name linked on a popular or trusted page, you’ll start seeing your page in the search results in no time.

Now go out and get more links

Alright, so your site is showing up in Google’s search results -- on the third or fourth page. Pretty much the only people making it that far into search results are students writing papers at 4 a.m., desperately looking for barely-related citations to pad out a bibliography. In this particular situation, we’re lucky enough that the solution is more of the same from step 1. The more links to your site from external pages, the higher you climb in the search results.

Other than getting affiliate businesses to link you on their pages, consider managing a blog or RSS feed. Content generation not only promotes interest and traffic in your site, it also opens up the opportunity for you to submit yourself to blog directories like Technorati and Alltop that compile source material and get you those external links.

Fine tune your content

After you’ve spent some time generating traffic to your site from links on external sites, it’s time to put a magnifying glass over your own site and start perfecting the little things. For starters, make sure Google has your .xml sitemap on file. It’ll help any content updates on your site get pushed to the indexes a little bit faster and improve your ranking. Head over to Google’s Webmaster Tools to submit your sitemap.

Once your site has been indexed, be very careful not to change any of your core ‘permalinks’. If users have links that direct them to pages that can’t be found, it could knock you pretty far down the ladder. Keep your pages live, and keep them named efficiently. Some website platforms, like WordPress, use default link structures that create complicated, number-based links that can be off-putting to users and confusing to administrators and search engine indexers. If possible, make sure your links use category and page title references for more appealing links and organizational structure.

Measure and track your ranking

All the points listed in this article are ongoing projects. Just because you believe your site has achieved a desirable ranking on Google doesn’t mean it will stay there. Keep an eye on where it stands and never let yourself get lazy with your content production, site management and SEO monitoring -- it could mean the difference between moving up the search page, and disappearing from it altogether. Online tools like Cyfe and give you a more in-depth look at your site traffic and external links so you’re always ahead of the competition.

Optimizing your Google page indexing is a little like visiting an auction house where everyone has a megaphone and a bigger budget than you. Some designers spend countless hours becoming experts on this specific topic and market their services to a wider audience. Sure, a truly great and well-reviewed business is going to generate a lot of organic traffic, but why not call one of those experts to give you the boost you need? We’ve got the skills and the time to sit down with you and get your site moving up the ladder.

Published with permission from TechAdvisory.org. Source.

Read More

Although WordPress is more secure than it used to be, outdated installations can be a potential threat to your website and the data that is hosted on the servers. In an attempt to shut down hackers before they can exploit vulnerabilities, the WordPress security team recently rolled out a new version that patches security loopholes […]

Security_2016_July_5_BAlthough WordPress is more secure than it used to be, outdated installations can be a potential threat to your website and the data that is hosted on the servers. In an attempt to shut down hackers before they can exploit vulnerabilities, the WordPress security team recently rolled out a new version that patches security loopholes and fixes several known bugs. Read on to find out more about the update.

What’s new in WordPress 4.5.3?

The latest WordPress version includes fixes for more than two dozen critical vulnerabilities, including:
  • Redirect bypass in the WordPress customizer API
  • Two separate cross-scripting problems via attachment names
  • Information disclosure bug in revision history
  • Denial-of-service vulnerability in the oEmbed protocol
  • Unauthorized category removal from a post
  • Password change by stolen cookies
  • Some less secure sanitize_file_name edge cases
All vulnerabilities were found by members of the WordPress community. In addition to the security issues listed above, WordPress 4.5.3 fixes 17 maintenance issues from its predecessors 4.5, 4.5.1 and 4.5.2 (See full list).

WordPress update process

Many sites have an automatic background update, meaning that website admins will receive an email, confirming the update. If your website doesn’t support this feature, you can trigger manual updates by logging in to your WordPress dashboard and click on the ‘Please update now’ link, which is clearly visible on the top of the page.

Before you perform the update, however, we highly advise you to make a backup of your website. This is so that you can quickly restore your site in the event that something goes wrong. Once you have your backup ready, you can go ahead and update your site with the push of a button. Alternatively you can download WordPress 4.5.3 here and install it via File Transfer Protocol (FTP).

It’s important to update to the newest versions of WordPress to ensure that you have access to all of its functionalities and to keep your data and website visitors safe from potential security threats. Google will also demote websites that are running old versions of WordPress in its search results pages - all the more reason why you should regularly check for WordPress updates. If you have any questions about WordPress security, feel free to get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Read More

The Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad - some utilize their skills in committing cyber crimes from the comfort of their own homes. Case in point, the recent Cerber ransomware […]

Security_Aug31_CThe Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad - some utilize their skills in committing cyber crimes from the comfort of their own homes. Case in point, the recent Cerber ransomware attacked that ravaged millions of Microsoft Office 365 users worldwide. Here’s what a security expert and Microsoft had to say about the matter:

Steven Toole, a researcher for the cloud-security firm Avanan, detailed that his company experienced the first attack at 6:44 a.m. on June 22nd. Another interesting fact is that at least 57 percent of all Microsoft Office 365 customers on Avanan’s platform received at least one phishing attempt that contained the infected attachment. While Avanan did extrapolate the number of Office 365 users involved, the exact number has yet to be revealed.

This is particularly interesting since according to Microsoft’s first quarter reports in 2016, there are over 18.2 million Office 365 subscribers worldwide. On top of the global scale in which the attacks took place, it took Microsoft over 24 hours for the attack to be detected and for any attempts to block the attachment to be made.

Microsoft’s side of the story shares many similarities with slight differences on the detection and actions made about the ransomware attack. In an email to SCMagazine.com, the spokesperson wrote:

"Office 365 malware protection identified the attack and was updated to block it within hours of its origination on June 22. Our investigations have found that this attack is not specific to Office 365 and only a small percentage of Office 365 customers were targeted, all of which have been protected."

The point is Office 365 was compromised, regardless of how quickly it was detected - many people were asked for a ransom and were told that their files have already been encrypted. Still wanting to come across as polite, the ransom came with an audio recording that detailed what the attack was and what measures must be taken in order to regain access to the files. The unknown attacker asked for a ransom of 1.4 bitcoins or an equivalent of $500 in exchange for the decryption key.

Toole noted that “This attack seems to be a variation of a virus originally detected on network mail servers back in early March of this year," He also added that "As it respawned into a second life, this time Cerber was widely distributed after its originator was apparently able to easily confirm that the virus was able to bypass the Office 365 built-in security tools through a private Office 365 mail account.”

This proves that cyber criminals go to great lengths to not only use their tools but to improve on them and eliminate flaws. So no matter how many firewalls, passwords or fire-breathing dragons you have to guard your servers and networks, without the right network security measures in place, chances are they’ll manage to find a way to overcome the hurdles and wreak whatever havoc they can.

Network security isn’t something to be taken lightly, if you are unsure about how safe or how capable your systems are in fending off cyber threats - get in touch with us. Our experienced and friendly staff will help you with any ransomware or security-related issue you have.

Published with permission from TechAdvisory.org. Source.

Read More