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Love, Haha, Wow, Sad or Angry. If you’ve been on Facebook recently, you’ve probably noticed that Facebook has finally added five more ways for you to react to a particular post. Many businesses will find this feature important since these new emoticons now provide a way for you to know what users feel about your […]

2016Apr5_Facebook_BLove, Haha, Wow, Sad or Angry. If you’ve been on Facebook recently, you’ve probably noticed that Facebook has finally added five more ways for you to react to a particular post. Many businesses will find this feature important since these new emoticons now provide a way for you to know what users feel about your service instantly. Here are some more ways your social media page can make the most out of Facebook reactions.

Ask your audience for reactions

Sometimes, audiences won’t know how to react to your posts. You can point them in the right direction by giving call to ‘reaction’ phrases like “Did you learn something new? Give us a ‘wow’ by hovering over that like button”.

As Facebook reactions are a relatively new feature, you can increase the total engagement of your posts by simply asking your fans to use one of the six available expressions on your post. This will not only increase your overall engagement and reach but will also give your fans the opportunity to learn about the new Facebook reactions.

Soften the blow of negative reviews

If your service ever experiences any technical difficulties, reactions can be a lifesaver. Back when there were no Facebook expressions, people would often resort to negative comments or trolling when they are unhappy with a particular post. This could lead to a toxic page environment and may encourage others to do the same or even unfollow your page entirely. With Facebook reactions, you can minimize the effect of negative reviews with a more innocent ‘angered’ or ‘saddened’ emoji. Overall, this looks better on your page rather than lines of nonsensical text in all caps.

Gain more visibility with your page

Commenting and reacting to other local pages on your business’s Facebook account increases your chances of being discovered by potential customers. And, as an added benefit, engaging with other local pages can encourage them to return the favor.

Use reactions as constructive feedback

Facebook reactions add an extra level of depth to measuring how well your posts are doing. Before, more likes would mean more engagement. But now, reactions show that people are invested in your content.

What’s more, you can now measure what people feel about your content. This allows you to tailor your next post so that it gets the most engagement. For instance, if you notice that people are leaving more ‘Haha’ reactions to your posts, then this could suggest that your audience engages with your posts if they see more humor included in your content.

Check out your competition

You should note that page posts are public and can be see by anyone, even those who haven’t liked your page yet. This also means you can review your competitor’s posts and find out how people are reacting to their posts. This is valuable information to gauge what type of content, announcements, or status updates work for your target audience. Or if you find that your competitor is only getting likes rather than reactions, you can try experimenting with creative posts to get people to engage with your content instead.

Facebook reactions create a new and exciting way for people to express how they feel about certain posts. While some social media marketers would not pay too much attention to this feature, focusing on reactions can give you an edge when it comes to measuring how your target audience feels about your service. So the next time you’re going to make a new post, consider some or all of these tips to make the most out of those Facebook emojis.

Need more advice on managing your Facebook page? Contact us today.

Published with permission from TechAdvisory.org. Source.

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For many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you. Here are […]

2016Apr4_BusinessValue_BFor many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you. Here are some tips to help you understand technology ROI and how to calculate it.

ROI basics

What does it mean to have a positive return on investment? It’s pretty simple. A positive ROI means the results a technology produces are greater than or equal to the amount of time and money invested. Obviously you want a positive ROI, but when is the right time to consider it? Should it be before or after you make a technology purchase? The answer is both. Before purchasing, you want to carefully consider whether a technology service or product is worth your money. Then months after you’ve implemented it, you should analyze whether or not you made a good investment. Doing this enables you to learn from your mistakes (if you made one) and make a wiser technology purchase next time.

Also, don’t forget to look at your technology currently in use. Ask yourself, is your technology simply keeping the lights on? Or is it providing a solid foundation for your business to grow? If the answer is the former, there are likely better options out there worth trying.

How to calculate ROI

When calculating ROI, it doesn’t have to be perfect. Here is a simple formula to get you started.

ROI = net gain/cost Example: You spend $100 and make $150. Your net gain is $50 ROI = 50/100 = 50%

If you’ve yet to purchase a service or new equipment, you obviously don’t know how much profit it will generate. So you’ll have to do a bit of guesswork and estimation. It’s also important to consider some intangibles. Think about the productivity costs of staff time, disruption, and frustration (because most of us don’t work effectively when frustrated). Let’s take staff time for example. How much time will your staff save if you implement a Managed Services solution? With your employees no longer having to put out IT fires daily, what if your entire staff saves 50 hours a week because of it? How much does that add up to in saved salary expense? It’s important here not just to think about the savings in time, but also what your staff could be doing with those extra 50 hours. They could put those hours towards marketing or growing your business. And that alone could make up for the costs of the technology investment itself.

Intangibles don’t just apply to saving time, frustration and disruptions, but also the costs of implementing the new technology. For example, how much time will be required to train your staff on the new technology? What’s the cost of that? Also, how much time will it take to migrate from your old system to the new one? You should consider all of these when estimating your ROI.

Lastly, don’t forget to consider the unique circumstance of subscription purchases. Since you are usually paying these on a monthly basis, it can be a bit tricky to add up real costs. That’s why it’s important to use a timeline for these. For example, if you subscribe to software as a service, what’s the cost of that plan over the course of one year or five? How much money will you save over that time span?

What’s the benefit?

Besides the staffing example mentioned above, consider how a technology investment can create new revenue streams. For example, an investment in VoIP opens up an opportunity to offer video consulting to clients in parts of the country (or even world) that would normally be out of reach. This obviously leads to a new revenue stream and increased profits. So ask yourself, can the technology you’re considering create new revenue streams?

Next steps

Before making a technology purchase, it’s wise to talk with both management and end users about your decision. If you fail to consult your end users before implementation, they may disagree with your decision and therefore take longer to adapt or even rebel against it. Checking with them beforehand gives them a chance to offer valuable feedback on how it will be used in the trenches, and will get them onboard with the technology if you implement it. As for your management team, they can be a valuable resource to bounce ideas off of and gain insights about the technology you may have overlooked.

Lastly, ROI does not need to be calculated for every purchase. If you need to buy something small, like a new keyboard, just go and buy it. Save your ROI calculations for much larger investments that can have a dramatic impact on your business.

If you need help determining the ROI of a potential technology investment, feel free to give us a call for a chat. Our experts can help you determine the true benefits of a given technology and help you make a wise investment.

Published with permission from TechAdvisory.org. Source.

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More patients are turning to a self-service approach when it comes to healthcare. Now this doesn’t mean they’ve taken to operating on themselves, but they are checking into hospitals without the help of medical administrators. Similar to portal technology, self-service kiosks can help streamline administrative tasks like hospital registration and payment. So is self-service a […]

2016Apr1_HealthcareArticles_AMore patients are turning to a self-service approach when it comes to healthcare. Now this doesn’t mean they’ve taken to operating on themselves, but they are checking into hospitals without the help of medical administrators. Similar to portal technology, self-service kiosks can help streamline administrative tasks like hospital registration and payment. So is self-service a viable solution for hospitals?

Listed below are a few key benefits of a self-service solution.

Reduced costs

Implementing self-service kiosks in hospitals can reduce costs for the facility. Self check-ins save the hospital from using paper, filing the forms, and allows them to quickly look up information on that particular patient without having to sort through piles and cabinets of paperwork. Additionally, with self-service kiosks, nurses spend less time doing the bulk of the hospital’s administrative duties and more time providing care for patients.

Reduce patient waiting time

The need to fill out paper forms is replaced with an easy-to-operate digitized system. Usually, the administrative staff have to manually record the patient’s information and find the appropriate medical department that will tend to the patient’s healthcare needs. This process can be eliminated as self-service kiosks make it easier to check-in and verify patient information by simply swiping an identification card.

Less errors

Sometimes mistakes happen. Using electronic kiosks help reduce data entry errors made by an administrative staff. By crowdsourcing the filing of the electronic forms to patients, chances of errors are reduced since they are usually invested in getting the best treatment for themselves. This also means that duplicate consent forms and medical data going into the electronic health record (EHR) are not likely to happen as the device will simply alert the hospital staff if they have an existing record in their system.

Easier payment method

Tying the kiosk into a Web-based portal can also expedite the process of payment for the patient. Patients can pay their medical expenses by simply swiping and putting their credit card information into the electronic payment system. The device can also inform the patient of any outstanding medical balances, print out payments and medical certificates, as well as notify the hospital if the patient has made any payments for the treatment they received.

Less confusion

Apart from the easily accessible forms, patients can also take comfort in knowing that they are never lost with the self-service kiosks. In the same device, the patient can find their appointed physician by accessing a hospital map which will point them in the right direction. While this feature is pretty basic, it saves the patient some time from finding any available staff that can eventually direct them to the right room.

While some would still prefer to have face-to-face conversation with medical staff when they check-in to the hospital, self-service kiosks are well worth the investment. At the end of the day, implementing electronic devices is not only a cost-efficient solution, but one that can reduce the waiting time for patients and increase the time for hospital staff to care for them too.

Contact us today if you want to be informed on the latest trends in healthcare IT.

Published with permission from TechAdvisory.org. Source.

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Virtualization security is a topic that often goes undiscussed on the Internet, and you may even think it’s a non-issue because of this. However, like the rest of your technology, a virtualized infrastructure must be secured. To help keep yours protected, here are some of the security risks involved with virtualization and how you can […]

2016Mar31_Virtualization_BVirtualization security is a topic that often goes undiscussed on the Internet, and you may even think it’s a non-issue because of this. However, like the rest of your technology, a virtualized infrastructure must be secured. To help keep yours protected, here are some of the security risks involved with virtualization and how you can go about mitigating them.

Security risks of virtualization

Complex infrastructure - much like the topic of virtualization itself, the infrastructure of a virtualization solution can oftentimes be confusing to small businesses. The extra layers of infrastructure complexity added by virtualization can make it more difficult to spot anomalies and unusual events happening in your virtual machines and network.

Dynamic design - the design of a virtualized environment is dynamic by nature and constantly changing. Unlike adding physical equipment, which is a bit of an event as you make room for it in your office and install it, the addition of virtual machines can go almost completely unnoticed as they’re created in a matter of minutes and aren’t visible in your workspace. The danger here is the age old adage, “out of sight out of mind.” And if you add too many, they can easily become difficult to manage and secure, creating security holes in the process.

Quick moving workloads - as your virtualized infrastructure grows, there will come a time when you need to move workloads from one machine to another. While this may sound harmless enough, the real issue is that your virtual machines will likely require different levels of security. And when you’re juggling multiple workloads over multiple virtual machines, you may accidentally move mission critical workloads to a machine with a low level security, creating a security hole in the process.

How to mitigate risks

While these three risks may sound alarming, they can all be mitigated. The key behind effectively securing your virtual machines all comes down to process. Put some thought into your security processes and then implement them. Here are a few areas to cover:
  • Organization - decide how and where to separate your test, development and production virtual machines.
  • Audit - develop a system to regularly audit your virtual machine security. Whenever possible, use tools to automate your security checks, balances and processes.
  • Patches - Perform regular security patch maintenance, and create a schedule to ensure your patches are up-to-date for all virtual machines.
  • Overflow management - When you have so many virtual machines they’re hard to track, you need a system in place to monitor them. So be aware of what each virtual machine is used for, and manage it accordingly. While doing this, find ways to consolidate machines whenever possible and get rid of the ones under utilized.
  • Responsibility - to ensure the security of your virtual machines doesn’t slip through the cracks, designate one IT technician or manager to be responsible for it.
If you prioritize security of your virtual machines and properly manage them, security can truly be a non-issue. If you’d like additional assistance with your virtualized infrastructure or would like to implement a new virtualization solution, give us a call today.
Published with permission from TechAdvisory.org. Source.

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