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Social media marketing can be time consuming. You may spend hours upon hours trying to get it right and still see little growth in your followers. So what can you do to be more effective and save time in the process? Here are ten tools that can streamline your social media efforts and even offer […]

14 Mar, 2016 / by Complete Technology Resources / in Facebook, Social Media category

2016Mar14_SocialMedia_BSocial media marketing can be time consuming. You may spend hours upon hours trying to get it right and still see little growth in your followers. So what can you do to be more effective and save time in the process? Here are ten tools that can streamline your social media efforts and even offer guidance.

Headlines

Let’s face it, most small business owners are not experts at writing compelling headlines. Thankfully, there are several social media tools that can help you get it right. Here are two of them.
  • Headline Analyzer - When it comes to spurring people to action, appealing to emotions can be very effective. This free tool analyzes and scores the emotional aspect of your headline and then informs you of which emotions are being communicated the loudest.
  • Optimizely - It’s one thing to hear a so called expert claim that a specific type of headline will work, and it’s another to see it for yourself. This tool enables you to A/B test your headlines, images or variations of them to see which are most effective.

Content Generation

When you’re generating new blogs, marketing messages and other content on a regular basis, sometimes the creative juices run dry. This is where these three tools can come in handy.
  • Portent - Whether it’s blogs, memes, videos or other social content, Portent provides easy idea generation. Simply enter a subject you want to create content for, and Portent will give you some ideas.
  • Hubspot Blog Topic Generator - Similar to Portent, but for blogs only. Enter three topics into this tool, and it will instantly give you a week’s worth of blog titles to write about.
  • Banner Ads Creator - Creating an effective ad can be a real pain in the rump. But this easy-to-use tool enables users to generate ads almost effortlessly in a matter of minutes. Use it to create ads for Facebook, Twitter, YouTube, your website and more.

Management

Perhaps the most difficult part of social media marketing is the management aspect of it. These tools will help you be more efficient with your time and create maximum impact.
  • Social Rank - Curious to know which of your followers are most engaged? Well, now you can with Social Rank. This nifty tool enables you to identify, manage and organize your followers on Instagram and Twitter.
  • Riffle - Mingling with influencers can have a huge impact on the number of your followers. While doing that may sound easier said than done, this tool enables you to do just that. Riffle will help you find and connect with social influencers on Twitter, and engage with them when they’re active on the platform.
  • Hootsuite - How would you like to manage all your social media accounts from one location? That would probably save a lot of time, right? Hootsuite offers just that, and enables you to grow your brand by allowing you to schedule updates and engage with your audience from a single platform.

Video and Images

What many consider the bane of social media marketing, finding affordable images and videos on a weekly basis can be both frustrating and costly. These two tools will hopefully make your efforts a bit easier.
  • Unsplash - This tool gives you free access to thousands of high resolution photos that you can use however you please. And to ensure there is an influx of fresh new images to choose from, the service adds 10 new photos every day.
  • Mazwai - To go along with your free images, how about some free video? That’s exactly what Mazwai does, offering you the ability to download videos under the free creative common license. All you need to do is credit the video producer, and then you are allowed to use the footage.
We understand that for the small business owner, social media marketing can seem like a monumental chore, and we hope these tools will help make it a smoother process. If you need any advice or assistance with your own social media marketing, give us a call today.
Published with permission from TechAdvisory.org. Source.

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More and more small and medium-sized businesses are making the switch from on-premises SharePoint systems to cloud-hosted Office 365. If you’re one of them, it’s vital to ensure that you put in place adequate protection to counter the security challenges that come with the migration. While many businesses contemplating switching find themselves concerned about the […]

11 Mar, 2016 / by Complete Technology Resources / in Office, Office 365, Security category

2016Mar11_Office365_BMore and more small and medium-sized businesses are making the switch from on-premises SharePoint systems to cloud-hosted Office 365. If you’re one of them, it’s vital to ensure that you put in place adequate protection to counter the security challenges that come with the migration. While many businesses contemplating switching find themselves concerned about the potential for undesirable elements to breach the cloud-based security of Office 365 itself, the robust safeguards Microsoft has in place mean localized issues are far more likely to prove to be your network’s weak point. These essential steps will help ensure your transition from SharePoint to Office 365 is a smooth and secure one.

Identify your company’s sensitive data…

It’s so easy to create sites within SharePoint that businesses often have far more than they realize, covering just about every aspect of their operations. And it’s natural, of course, for at least some of the files housed within those sites to contain sensitive commercial or personal data. The key is ensuring that sensitive information is adequately identified and protected. Do this by conducting a security audit before you undertake your migration.

Your audit should identify the types of data stored in the various parts of your SharePoint network, including which specific information needs extra safeguarding. Be sure to consider everything from trade secrets and contract details to the personal information of your clients.

…and then restrict access to it

Once you’ve worked out where your most precious data lies, you can check who currently has access to it and whether their access is appropriate. After all, it’s not necessary for everyone to be able to get at all the data your company owns; it’s far better to operate on a need-to-know basis, with a reasonable level of flexibility.

Ensure that each of your employees has access only to the data that’s necessary for them to perform their duties. When you make the switch to Office 365, you’ll find that it allows you to conveniently set these different levels of permissions, including for external partners with whom you collaborate.

Trust nobody and suspect everybody

We say that lightheartedly, of course – it would be counterproductive to become so security-paranoid as to suspect everyone is attempting foul play with your company’s data. Nonetheless, it’s wise to consider everyone in your organization when it comes to auditing data access permissions – and that includes system administrators who might be assumed to have master access to every element of your network infrastructure.

A rogue administrator is the stuff of nightmares, since their elevated position gives them much greater leeway to siphon off valuable data without being noticed – or even to allow others to conduct questionable business and bypass the usual built-in security precautions. Overcoming the danger of an all-too-powerful administrator admittedly becomes easier if you have more than one on staff, but even in smaller businesses you can mediate some of the risk by regularly checking on your administrator’s usage and ensuring that their top-level system permissions remain justifiable.

Use machine learning to foresee security breaches

Every action performed by your staff within Office 365 is automatically logged, and with relative ease you can pull reports that allow you to analyze these. But the sheer number of events taking place within Office 365 in the course of your business’s normal operations means that even attempting to identify questionable behavior will be akin to the proverbial needle and haystack. That’s not to say it’s unwise to be on the lookout for anomalies in normal usage – the export of unexplainably large volumes of data, for instance, could suggest that a member of your team is leaking intelligence to a competitor, or that they’re about to jump ship and take your trade secrets with them.

Thankfully, it’s possible to leverage the developing power of machine learning to identify potential breaches before they happen – without the need to wade through unmanageable swathes of perfectly normal data. Graph API is incorporated into Office 365, and allows for the integration of machine learning tools into your security environment to achieve just that. The same tools can also help you avoid being caught out by hackers, by identifying system login attempts from locations that are out of the ordinary; you should bolster this protection by religiously removing inactive accounts and those of departing employees.

By covering these essential security considerations when it comes to your migration, you’ll be one step closer to ensuring you strike the right balance between the powerful collaborative features of Office 365 and the robust safeguards your business’s integrity demands. To find out more about how we can help your Office 365 migration run smoothly, or what other business benefits you can derive from cloud-powered technologies, just give us a call.

Published with permission from TechAdvisory.org. Source.

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If you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), it’s time to think again. While it’s true that in the past you needed the help of pricey specialists to really delve into BI, these days a range of self-service tools mean that small- and […]

10 Mar, 2016 / by Complete Technology Resources / in Business Intelligence category

2016JMar10_BusinessIntelligence_BIf you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), it’s time to think again. While it’s true that in the past you needed the help of pricey specialists to really delve into BI, these days a range of self-service tools mean that small- and medium-sized businesses can do much more by themselves. You probably create and hold much more data than you realize, too – all of which means now’s the time to make a start. Here’s the truth about some false beliefs you probably have about BI and your small business.

You’ve already got the data you need

It’s easy to underestimate the amount of data your small- or medium-sized business already has at its disposal. In every area of your business from finance and sales to customer relations and website management, the software packages you use to simplify your everyday operations are packed with reams of information that most of us don’t even think twice about. By talking to key stakeholders in your organization’s various departments, you can get an idea for the kind of data you already have, how it’s generated, and where it’s stored. You’re then in a good place to begin thinking about using BI tools to transform that information into meaningful business insights that inform key decision-making – all while reducing the resources you need to invest in time-consuming data generation from scratch.

Self-service BI tools are plentiful – and affordable

The real beauty of the emergence of self-service BI is that it puts useful business analytics within reach of smaller business owners who lack the fancy-pants budgets of larger corporations. In fact, there are numerous self-service BI tools that you can use to get started in this area without even spending a dime. Microsoft Power BI is a powerful application that’s pleasingly user-friendly, and most businesses will find the functions they need in the free version. Zoho Reports has a low entry-level cost, too, and the slightly pricier yet still affordable Tableau is another option that’s worth exploring.

It’s easy to get started

BI is an intimidating term, and just the thought of delving into it can send a shiver down the spine of the average business owner. But by taking small steps, it’s easy to get started – and before you know it you’ll have the benefit of real-intelligence-based business insights that enable you to make better decisions for your organization’s long-term success. Most self-service BI tools come with built-in suggestions for reports that businesses commonly run and find useful. Other worthwhile statistics to explore include the percentage of your clients who cancel within a set period; website landing pages that generate the longest visits; your most profitable individual products or services; the days or months in which you generate your highest revenues; and which of your clients brings in the most revenue and profit.

Truly harnessing data is the future of the business world – it’s how companies like yours can make smarter decisions that increase efficiency and profitability. And self-service tools mean smaller organizations no longer need a crazy budget to be able to afford the benefits of BI in the first place. To find out more about putting in place the tools that can help make your business more intelligent, just give us a call.

Published with permission from TechAdvisory.org. Source.

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Whether we’re using a laptop, a mobile phone or a tablet, communication has never been easier. Thanks to increasingly stable and fast internet connections, Voice over IP (VoIP) services have replaced phone calls as a cheap and accessible alternative. This has caught the attention of many business owners and some have even adopted these VoIP […]

09 Mar, 2016 / by Complete Technology Resources / in VoIP category

2016Mar9_VoIPGeneral_BWhether we’re using a laptop, a mobile phone or a tablet, communication has never been easier. Thanks to increasingly stable and fast internet connections, Voice over IP (VoIP) services have replaced phone calls as a cheap and accessible alternative. This has caught the attention of many business owners and some have even adopted these VoIP solutions for their business. So when it comes to your company, you may be flirting with the idea of VoIP as well. If so, here are some things to consider before purchasing a particular service.

Flexibility or ease-of-use?

Choosing between a hosted or managed VoIP setup depends on the type of service your company is willing to pay for. Would you prefer flexibility or accessibility?

Managed VoIP means that your company is in charge of managing and maintaining the on-site system. While initial costs are generally greater due to hardware and maintenance fees, when it comes to managing your own telecommunications network, a managed VoIP system provides your business with more versatility and control.

On the other hand, with hosted VoIP systems, you leave the cost of new hardware and the maintenance of the telecommunications network entirely to a third party. This also frees your company from the burden of having to monitor and update your own telecommunication technologies. For many small businesses a hosted VoIP option is the more attractive choice as you only pay for the services you use from your hosted service provider, and these initial fees tend to be lower than the alternative.

Do you want to be more technically involved?

Deciding between a managed VoIP system and a hosted one depends on how much you are willing to be involved in the management and maintenance of your VoIP setup. Generally, many companies with limited IT knowledge tend to take the hosted VoIP option while those who have more resources to customize their own telecommunications network are more willing to go with an on-site VoIP setup.

Have you considered mobile VoIP systems?

With VoIP systems, telephony is no longer bound to a specific phone network. Modern employees now have a multitude of communication tools to choose from all while accessing them anytime and anywhere. Choosing VoIP systems that offer mobile integration can provide your workers with the ability to access video conference calls and answer direct calls even when they are not in the office.

Does your business intend to expand?

When choosing the right VoIP system, you have to make sure that the service provider can complement your company’s plans for growth. With so many mobile devices being made, selecting a VoIP service that is compatible with the latest technologies can keep you ahead of the game.

Cloud-based solutions can help ease your expansion plans because these services will constantly update your telecommunications network for you. This means you never have to worry about your technology falling behind in functionality.

Check your internet connection

Regardless of which VoIP provider you choose, it is important to note that a strong and stable internet connection is necessary in order to support your communications network.

Before purchasing from a specific VoIP provider, you should find out if your company requires a dedicated broadband or leased lines. While leased lines provide voice quality, opting for dedicated broadband services offer higher internet speeds.

How much does it cost?

An important point to consider for your business is how much you are willing to pay for a specific VoIP system. Firstly, check how much the hardware and installation of the service costs. Then look at how much a provider will charge for managing, updating and maintaining your telecommunications system.

Finally, make sure that a VoIP provider’s services meet your company’s communication needs. If the VoIP provider is offering a bundle of services that your company might not even require, then it might be in your best interest to choose a different provider that charges more affordable rates.

While picking and deploying VoIP systems can seem like a daunting task, they have become vital tools for any good business to function. If you are planning to install a new VoIP system, consider some or all these factors to ensure you’ve made the right decision. And of course, if you’re looking for a provider, our experts are happy to help in any way possible.

Published with permission from TechAdvisory.org. Source.

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