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One of the biggest problems facing new Android users relates to music. More specifically, it relates to just how in the heck does one get their beloved, and often times robust, iTunes Library onto their shiny new Android phone. Believe it or not, the process isn’t as complicated as it seems. There are a few […]

AndroidPhone_Jan1_BOne of the biggest problems facing new Android users relates to music. More specifically, it relates to just how in the heck does one get their beloved, and often times robust, iTunes Library onto their shiny new Android phone. Believe it or not, the process isn’t as complicated as it seems. There are a few different methods available to you and as long as you have some free time and a bit of patience, you’ll soon be using your Android phone to listen to your favorite song.

Drag and Drop

The most straightforward method of moving music involves a task you're probably already familiar with, dragging and dropping files. Alternatively, you can also copy and paste them, the choice is yours.

Start by connecting your Android phone to your laptop. From there, you will need to create a new folder on your Android phone from your laptop where you will place your music and open it up. Once that is completed, you should then open iTunes and highlight the songs you want to move. From there you can either drag and drop the files directly into the newly created folder on your Android phone, or select copy and then paste them into the folder. The results will be the same either way and your music will transfer over to your phone. Remember, if your laptop is a Mac you will need the Android File Transfer app available from Android in order to do this.

Apple Music

Apple Music recently made its way to Android and in addition to the streaming music service you are also able to access the songs you have purchased through iTunes. When you open up the Apple Music app you should be able to see your playlists from your iTunes Library show up when you go to My Music > My Playlists. There are two things you will want to take note of when considering Apple Music for Android. First, it is $10 a month to subscribe to the service and use the app. Second, the app is still new and Apple has not quite worked out all the kinks just yet according to reports.

Google Play Music

If you don’t need the physical files on your phone and are happy having access to your music via the cloud, then Google Play Music is a solution you might want to consider. For starters, it comes pre-loaded on all Android phones so the first step is already taken care of for you. You’ll need to download the Google Music Play app on your laptop (it's compatible with both Mac and PC), and then connect it to your iTunes library which will help you during the setup process. You can store up to 20,000 songs on your Google cloud at any given time which should be enough space for most people.

The downside of Google Play Music is that you’ll need to be connected to the Internet in order to have access to your music, which means this solution isn’t ideal if you’re on a plane for a long time or in another scenario where Internet access isn’t readily available.

If you’re thinking about switching from iOS to Android phones for your business then why not give our experts a call. We can help make sure your transition a smooth one.

Published with permission from TechAdvisory.org. Source.

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As 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses. Technology is also expected to play a […]

Medicine doctor hand working with modern computer interface as conceptAs 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses. Technology is also expected to play a major role in delivering personalized and improved care at reduced costs. We’ve compiled a list of the trends that are likely to affect the healthcare industry this year.

Wearables

Wearable technology is considered a revolutionary tool to connect patients with healthcare professionals. These devices are rapidly on the rise due to their ability to track a patient’s physical activities, sleep patterns, calorie consumption, and so much more. They can be used to continuously monitor a person’s health status and instantly transfer that information to the hands of clinicians. These benefits, in turn, allow healthcare providers to deliver better care for both normal symptoms and chronic conditions.

Increased demand for data While clinicians are keen to collect as much patient information as they can to improve healthcare delivery processes, there always seems to be a piece of information that is overlooked. The result? Healthcare providers either have to make assumptions based on unreliable data, or try to retrieve that information through complex processes. This is where an enterprise data warehouse (EDW) comes in. EDW is an advanced data analytics tool that enables users to access high-quality and accurate data in real time.

Cybersecurity

With the introduction of various healthcare applications and web-based services, data security and privacy will certainly become top priorities for both patients and providers. When it comes to cybersecurity in healthcare, it’s not just about medical data anymore. In recent years, we’ve seen medical devices that can be controlled and accessed remotely, such as the insulin pump. But if someone were to hack into the device and tamper with the dosage, the patient’s life could be in danger of a potentially lethal dose. While there has been no reports of such incident, healthcare providers will likely become more conscious about cybersecurity, since they can’t afford to take any chances.

Organ perfusion systems

In response to the organ supply shortage problem, the FDA (Food and Drug Administration) approved two cutting-edge technologies -- the Xvivo Perfusion System and the OrganCare System -- in order to improve the viability of donated lungs and hearts for transplantation. In the coming years, these systems could potentially double the number of lung and heart transplants and serve all patients that are on the waiting list for donated organs.

Patient-centered care

There will be a significant change in the healthcare industry’s approach to providing care. More and more hospitals are trying to improve the quality of service delivery and increase the patient’s satisfaction and engagement by providing patient-centered care. This type of care generally involves transforming the traditional relationship between doctors and patients, in which a care provider prescribes the same treatment for patients with similar conditions, into a patient-centered care that considers treatment options based on each patient’s unique preferences and needs.

Want to learn more about the latest trends in the healthcare industry? Or are you looking into implementing powerful technology for your healthcare business? Get in touch with our experts today and see how we can help.

Published with permission from TechAdvisory.org. Source.

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Analytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics. But when you’re faced with analyzing so many complicated statistics and […]

BusinessIntelligence_Dec28_BAnalytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics. But when you’re faced with analyzing so many complicated statistics and reports filled up with numbers, taking it all in can be quite overwhelming. Not to worry, though. We’ll make things easier by giving you an overview of Google Analytics and the key metrics you need to pay attention to.

What exactly is Google Analytics?

Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website.

With Google Analytics, you can analyze your traffic to discover whether your target market is finding your website, how they’re finding it, and if they’re taking the actions you expect them to take while on your site. By tracking and analyzing your traffic you can increase the engagement and enhance your marketing strategies.

Google Analytics’ Key Metrics

Navigating Google Analytics can be mind-numbing, since you are likely to get lost in its many features, variables, and settings. Check out these basic key metrics that will help you analyze your website traffic.

Unique Visitors Most people tend to confuse this metric with “Visits”. The Unique Visitors metric can give you an accurate number as to how much real traffic you receive on a daily basis because, unlike the Visits metric, it doesn’t solely rely on cookies to count. This means any of your visitors would be counted once, even if they cleared their computer of cookies.

Pageviews The Pageviews metric should increase in direct proportion to the numbers shown in Unique Visitors. This metric represents how deep your unique visitors go into your website pages. If the percentage is low, your content may not be engaging enough to encourage visitors to explore the your website further than the home or landing page.

Bounce Rate The Bounce Rate metric will tell you the percentage of visitors who left your website after viewing only one page. High bounce rates can mean that your website is not appealing to visitors in certain aspects such as the design, content, navigation, and so on. Tracking your website’s bounce rate will quickly help you identify things that are not working well on your website, so you can fix the problem accordingly and ensure you grab visitors' attention from the first click.

Traffic Sources This metric shows which sources drive the most and least traffic to your website. Generally there are four types of metrics: Referral, Direct, Organic Search, and Social.

  • Referral traffic - These visitors found your site via your off-page marketing efforts, such as backlinks and blog articles on other websites.
  • Direct traffic - These visitors are highly targeted, since they type your URL directly into their web browser.
  • Organic search - These visitors discover your site after searching a keyword in a search engine, usually from Google.
  • Social traffic - These visitors came from social media platforms, such as Facebook, Twitter, and Instagram.
These are the metrics that matter to tracking your website’s visitors. They consist of basic numbers that are easy to understand and interpret. Once you get a handle of these metrics, you can make your way to more advanced metrics that provider deeper level and more accurate insight.

For more tips on how to utilize your business data with Google Analytics, contact our specialists today.

Published with permission from TechAdvisory.org. Source.

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Having a website is no longer enough to be successful. You must have a website that not only presents your company in a positive light but also offers a good experience for users. While this may seem like a time consuming and maybe even expensive process, it’s actually simpler than you may realize. Here are […]

Web_Jan6_BHaving a website is no longer enough to be successful. You must have a website that not only presents your company in a positive light but also offers a good experience for users. While this may seem like a time consuming and maybe even expensive process, it’s actually simpler than you may realize. Here are three things you can incorporate into your website to help leave visitors impressed.

Your website is most likely to be your first, and in most cases only, chance to make an impression on people. It used to be that a customer would come visit you in person or call you but that isn’t the case anymore. Today they will search for your business on Google and head directly to your website. If they don’t like what they see, they leave without a trace.

That’s why it is imperative that your website is not only visually appealing but has content to engage visitors and help drive them to your business. While there are loads of features that can help you accomplish these, we’ve picked three of our favorites that we think can really help your website standout.

Contact Forms

You could have the most convincing sales pitch on your website that makes every person who visits want to buy what you’re selling immediately, but if you don’t have a contact form for them to fill out, most will never actually follow up with you. Even if you have your phone number and email prominently displayed throughout your website, most won’t put in the effort to get in touch.

That’s why a simple contact form can be a great way to help convert leads into sales. This is also a way to get people to signup for other services you offer such as email newsletters or free promotional material. Just make sure you don’t over do it on the contact forms. Having too many on a given page can confuse readers and make it seems as if you're desperate to get their information.

In-house videos

While you may not believe it, people who visit your website want to see and hear from you. Having videos from other sources is a good start, but at the end of the day, it’s your business and you should be representing it. Thanks to innovative technology and the rise of smartphones, it is now easier than ever to shoot and edit videos.

Don’t worry about the need to produce slick, five-minute promotional videos with graphics and Hollywood-caliber lighting. Most people won’t ever watch it in its entirety anyway. Instead, come up with a 30-second introduction video welcoming visitors and giving them more background information on what you do. It may seem simple but it can really connect with visitors who stop by your website.

Get customers involved

One of the best ways to improve your website is by incorporating user-generated content into it. There are quite a few ways to do this and most of them don’t require that much work on your end. The easiest method to get customers involved is to feature testimonials on your website. Words from clients can resonate more with visitors than claims you make about yourself as readers are more likely to identify with these testimonials.

If you're feeling a bit brave, or don’t mind visitors seeing honest and possible negative feedback, several review websites like TripAdvisor and Foursquare offer plug-ins that allow you to feature the reviews they have collected about your business on your website. There are, of course, pros and cons to doing this and if you have a lot of negative reviews, sticking with the testimonials is probably a safer choice.

Want more pointers on how to create a dynamic website? Need to learn how to better market your business online? Get in touch and we can show you how it’s done.

Published with permission from TechAdvisory.org. Source.

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