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Even a single second of downtime at your business can cause a ripple effect that sees operations become unhinged. While most Business Continuity Plans (BCPs) take into account longer power outages, short ones can be just as dangerous to your company. It is important that you and your employees be prepared should a power outage […]

Even a single second of downtime at your business can cause a ripple effect that sees operations become unhinged. While most Business Continuity Plans (BCPs) take into account longer power outages, short ones can be just as dangerous to your company. It is important that you and your employees be prepared should a power outage strike. We’ve prepared some information to help you do just that.

Power outages are one of the only disasters that can strike just about anywhere in the United States. If you are in Seattle chances are tropical storms are not going to be an issue and if you’re in Miami you aren’t going to fret over a blizzard, but losing power can occur anywhere, at any time and without warning.

A Department of Energy report noted that power outages cost American businesses nearly $150 billion in 2014 and added that increasing demand for energy coupled with an aging infrastructure could see the number of blackouts increase. While weather-related events are the most common cause of power outages in the U.S., it is far from the only thing that can disrupt energy service.

Since this is a problem that will continue to plague businesses, especially those ones that are unprepared, it’s important to be ready should a blackout strike. Here are a few things you should consider when it comes to power outages.

Power outages hurt in more ways than you think

The most notable issue a business faces when a power outage occurs is an inability to work. Employees often times sit around unable to do anything until the power is turned back on. Once the power does return, additional time is needed to safely turn everything back on and to check if all your files are still there.

There are also numerous indirect consequences that your business may face either during or after a power outage. These include a loss of revenue from potential sales, a decrease in customer satisfaction and a drop in your company’s reputation. The more your company is prepared for a power outage, the better continuity you will see and the less damage will be done. While it may be impossible to completely avoid issues caused by blackouts, you can minimize their impact.

Be ready in case of an outage

One of the biggest sources of frustration for employees during a blackout is losing files they had been working on. Autosave features do help prevent this but sometimes you’ll still lose that one important note or sentence you didn’t have the chance to save. Uninterruptible power supplies (UPS) are one way to buy your employees a little extra time should the power go out. You're able to plug your computer into these devices and they will operate as a battery when the power goes out. The life of these power stations is anywhere from ten minutes to an hour for some models which should give you enough time to save your work and properly shutdown your computer.

If you want to stay in business during a power outage, a standby commercial generator can help. These normally run on propane or natural gas and immediately switch on as soon as your main power supply goes out. If you aren’t concerned about the lights but want to keep your employees productive, equipping them 4G enabled devices with Office 365 or Google Apps will let them continue to work on files that have been saved and stored on the cloud.

Always test your outage plans

Regardless of what your company's plans are during a power outage, you will need to test them on a regular basis to ensure everything runs smoothly when the real thing does happen. If you utilize a UPS or standby generator, you will want to test these out every six months at the very least to make sure they function properly. If your business has special plans for what employees need to do during a power outage, you should run a practice drill on a yearly basis to ensure everyone is up to speed on their duties.

They key to business continuity is preparation. Let our team of experts help prepare your business for anything thrown its way in 2016 and beyond.

Published with permission from TechAdvisory.org. Source.

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Google have recently enrolled a number of their users in a trial to road test a new way of logging in to their Google accounts. The method aims to stamp out the increasing amount of phishing attacks, as well as the issues caused by people (who likely include some of your employees) from using passwords […]

internet security conceptGoogle have recently enrolled a number of their users in a trial to road test a new way of logging in to their Google accounts. The method aims to stamp out the increasing amount of phishing attacks, as well as the issues caused by people (who likely include some of your employees) from using passwords that are all too easy to crack. So if you have a sneaking suspicion your staff members might be logging in to company accounts with “Password 123” and the like, read on.

So what exactly is Google’s master plan for squaring up to malicious phishing attempts and the perils caused by easy-to-crack passwords? The tech giant is currently trialing a new login option for Google account users. This will let anyone who has enabled the option to log in using their smartphone, completely eliminating the point at which you would normally enter a password. The system uses your phone to verify your identity by sending you an alert that gives you the option of whether or not to log in to your account.

During the trial stages, Google have invited what they are terming “a small group of users” to test out the potential password-free function on their personal Google accounts. The method appears to be easy to use and, if the trial is a success, could offer a far more secure way of accessing an account. By authorizing your phone to let you log in, you are effectively removing the need for a password.

To initiate a log in, the testers type in their email address on their PC or Mac. This will be followed up with a notification on their phone asking them whether they wish to log in to their Google account. All they then do is click the “yes” option and the computer will log them in automatically. For anyone concerned about not being able to log in due to their phone having a flat battery, being forgotten at home, or worst case scenario lost, there is no need to worry for the option remains to log in the traditional way by clicking a link saying “Use your password instead” at the bottom of the page.

Should the trial go ahead and password-free smartphone authentication becomes the norm, the advantages from a security perspective are clear. As stated above, simple passwords simply don’t protect accounts properly. Should someone – whether a hacker, a dishonest employee with an agenda, a recently fired employee with a grudge, or a competitor – put their mind to it, figuring out poor passwords is really not that hard, especially if they have insider knowledge about the user. Date of birth, favorite football team, an unfortunate obsession with Justin Beiber – these are all things that can be used to crack a password. And let’s not even get started on Password123.

The other thing of significant importance is the fact that should password-free log in go ahead, it will stop phishers in their tracks. The phishing ‘business’ is a booming one and those unscrupulous people who contact end users and attempt to extract personal information from them by pretending to be from a trustworthy source could find that their days of stealing passwords are numbered. If the phone becomes the means to log in, the phisher is rendered impotent. There is no password to hand over and of course the phisher doesn’t have access to the phone to click the “yes” button.

Google have made a few facts clear to their guinea pigs which have become public knowledge. The first of which is that the trial works on both the iOS and Android platforms. Users can still log in with their existing password should they desire and Google’s “unusual sign-in” policy remains in place should they detect anything suspicious and need the user to complete an extra step as proof it’s really them.

Should password-free, smartphone login be launched it would be a massive step in the right direction towards plugging the security holes that are caused by human error or carelessness. Setting a password such as “123456” might seem kind of dumb, but it’s amazing just how many people do! At the other end of the scale, phishers can be frighteningly convincing and are able to con even the most tech savvy or diligent users out of passwords, credit card details and more.

If you’d like to know how we can help you ensure that you are operating in the safest possible security environment, give us a call today.

Published with permission from TechAdvisory.org. Source.

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What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re […]

SocialMedia_21Dec_BWhat would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re tempted to think the latter, think for a moment about those countries where their citizens don’t have the choice. Take Iran for example, where the above three platforms are totally, or partially, blocked. So how do people communicate? Read on to find out.

While China is probably the most well known country for restricting their population’s ability to view certain websites, whether through a desire to restrict access to information that might harm the country’s image or because of industry competition, there are other nations which also exercise strict control over what their people can and cannot see online.

Take Iran for example. Its citizens are denied access to Facebook and Twitter while Instagram is partially blocked due to the fact that it is possible to block individual accounts whilst leaving other parts of the platform online. Of course, anyone wanting to update their Facebook status, send tweets or upload a risqué selfie can do so using a VPN. But most VPNs charge a monthly subscription for their services and even then the access can be sketchy at best. However there is one social media platform in Iran that is freely available and that is Line, the instant messenger chat application. Unlike China which has blocked Line (something that is more to do with it being direct competition to the homegrown chat app WeChat than freedom of speech), in Iran Line is big news. In particular its social media function, called Timeline, is connecting people throughout the country, and in some surprising ways.

Texting someone is yesterday’s news, and messaging apps are the primary form of quick communication for people everywhere. And in Iran the app of choice used to be Viber – at least it was until it was blocked by Iranian officials at the end of last year. In its place came Telegram, a Russian chat app which has almost 60% of its total users in Iran. Line doesn’t currently compete with Telegram when it comes to messages, but that could change at any time, mainly thanks to some users of the latter’s penchant for spreading pornographic content.

In direct contrast to that, the Japanese owned Line is intent on maintaining its wholesome image – and Iranian companies are recognizing that and using Line as a platform to market themselves. And it’s no great surprise when you look at the numbers: well known for being one of, if not the, biggest blogging communities in the world, Iranian citizens are devout readers and creators of online content. What is particularly attractive to marketers in Iran is that a staggering 90% of people in Iran who use Line are actually active on a daily basis on Timeline.

But using Timeline in an official capacity is not as simple as merely opening an account and updating your status as it is on say, WeChat, Twitter or Facebook. Line stipulates that anyone who wants to open an ‘Official Account’ – be they a corporation or a celebrity - must apply to be a Line Partner. Line can decide whether or not to accept their ‘partner’ and, if deemed a good match for the platform, the company or person in question will then be made to sign an agreement and pay a subscription – and periodic fees. Harsh as this may seem when compared to free platforms, it is precisely this which enables Line to ensure its content is continually updated whilst also being of a permissible standard. And it is this policy of control and moderation that allows Line to operate unfettered in Iran.

So who are the Iranian celebrities who have signed up for an official Line account? The country’s first adopter was AlireSaa, a viral celebrity famous for humorous musical clips and anecdotes. At the time of signing up with Line he had around 320,000 Instagram followers – a number which took him two years to build. But after just five weeks on Line he had already beaten this – and his number of followers doesn’t show signs of abating any time soon – his fan base is already tipping the 500,000 mark.

So why is AlireSaa so phenomenally popular on Line but less so on Instagram? The answer lies in the fact that, aside from being partially blocked in Iran (although AlireSaa’s account was not) there are a number of features that Line offers to its official account holders that other social media platforms do not. One of these is Line’s ‘On Air’ sessions which uses live chat. AlireSaa used this feature to run a video contest for followers. His fans were treated to a two hour long live chat with their hero and were able to submit videos of themselves performing one of AlireSaa’s musical clips.

A staggering amount of people engaged with AlireSaa, who let’s remember is not a global superstar - 50,000 of them in fact and 10,000 of them submitted videos during the two hour window. When he announced the live chat, AlireSaa had 215,000 Line followers – a number which exploded as news of the contest spread like wildfire on the app’s Timeline feature.

If you’re still of the opinion that social media is a waste of time and can’t do anything for your business, maybe it’s time to take another look. If you want to follow in AlireSaa’s shoes and become a viral success, why not get in touch with us today. We can’t promise to make you an Internet superstar but we can help point you in the right direction.

Published with permission from TechAdvisory.org. Source.

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More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician. It behooves […]

More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician. It behooves medical professionals to embrace electronic communication with patients but it’s important to be smart about it.

While patients would like to be able to communicate with their doctors via electronic channels, physicians have been slow to adapt to this. Some healthcare professionals have embraced this by using email, Facebook or specialized healthcare communication apps to better engage with their patients.

The results have been positive as patients have easier access to their physicians using technology they are comfortable with. Of course, if your practice or healthcare organization is thinking about embracing doctor-patient electronic communication, it is important to set up guidelines to make sure both sides fully understand the process. Here are a few things you should consider before using electronic communication to chat to patients.

Open the right line of communication

Chances are you don’t want patients bombarding your email, Facebook, Instagram, Twitter, LinkedIn or any other social media profiles you might have with queries about their health. Before engaging patients using electronic communication, establish what media you wish to have patients contact you through. Email is the most reliable method while setting up a professional Facebook page is also a viable option. Whatever you do, make sure you keep your personal and professional social media and email accounts separate. If a patient ever tries to contact you through a personal account, direct them to your professional one.

Setup response time frames

A lot of people believe using social media, email or other channels of electronic communication should lead to fast, if not immediate, response times. As a healthcare professional, you probably won’t be able to answer most questions as soon as they land in your inbox. Establish an acceptable response time within your electronic communication guidelines that lets patients know when they can expect to hear back from you. Something between 24 to 48 hours is ideal in most cases.

Keep things secure

Security is always important especially when it comes to the exchange of health information. You will always want to check that you are sending the right information to the correct individual. It is also a good idea to have one email address or account from which patients can ask you questions from. This will help eliminate possible fraudulent activity. If you do think one of your patients has had their account hacked, or the information you need to share is sensitive, it is best to have them call or come into the office.

Don’t get overwhelmed

One of the main issues from a doctor’s perspective when it comes to electronic communications is what you will and will not answer. For starters, you don’t want to be fielding questions about appointments, payments or the weather. You also don’t want to be giving away medical advice and opinions on a free basis as people will stop coming to your practice altogether and just solicit you for free information online. One policy to consider is to only answer questions from patients based on upcoming or completed visits. This will help eliminate frivolous queries from your patients.

Alternatives

If you don’t feel comfortable using email or social media to talk to patients or you want a system that is a little more comprehensive, there are several applications on the market designed specifically for healthcare providers. Not only do these enhance doctor-patient communication using mobile devices, but can also allow for video chat, scheduling and a host of other features along with direct messaging. These often tend to be more secure than email and social media as well.

Communication between physicians and patients will continue to move from traditional channels to electronic ones. Failing to adapt will only frustrate your current patients and make new patients less likely to consider you. Contact us today if you’re interested in learning more about how electronic communication in regards to healthcare works and what you can do to embrace it successfully.

Published with permission from TechAdvisory.org. Source.

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