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Why marketing automation should be a top priority for SMBsIt can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience […]

The post Why marketing automation should be a top priority for SMBs appeared first on Complete Technology Resources, Inc..

Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience for your customers. Here are other benefits of marketing automation for your SMB.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.

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Hosted Microsoft Exchange: What you need to knowMany businesses rely on at least one server — typically Microsoft Exchange — to host their email platform. Some companies, however, don’t have enough room on-site for a server. Hosted Exchange solves this dilemma. Let’s take a closer look at how it can help your business. What is Microsoft Exchange? Microsoft Exchange is a messaging […]

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Hosted Microsoft Exchange: What you need to know

Many businesses rely on at least one server — typically Microsoft Exchange — to host their email platform. Some companies, however, don’t have enough room on-site for a server. Hosted Exchange solves this dilemma. Let’s take a closer look at how it can help your business.

What is Microsoft Exchange?

Microsoft Exchange is a messaging system that offers businesses various services, such as email, calendar, task management, address lists, and more. By integrating Exchange into your business processes, you can access all of these services from any location, on almost any internet-connected device.

Many companies that purchase Exchange install it on on-premises servers. This setup can be costly, especially for small businesses. Moreover, the server needed to host it can take up a significant amount of physical space. This is why other companies prefer to operate on cloud-based systems.

What is hosted Exchange?

To meet the demands of various businesses, many IT services providers started offering hosted Exchange. In this setup, your IT provider allocates some space on one of their servers. They then install Microsoft Exchange in a space accessible only to your company, over an internet connection. The provider is in charge of ensuring that the data stored is secure and accessible to you at all times. Some hosted Exchange providers also offer extra features like improved security, full-time management, and data backup.

In other words, hosted Exchange is the cloud-based version of Microsoft Exchange. You and your employees will still be able to access hosted Exchange as if it were installed on an in-house server.

Benefits of hosted Exchange

Companies looking to integrate hosted Exchange into their business can enjoy the following benefits:

  1. Predictable and lower costs
    Like many other hosted services, the majority of hosted Exchange services are offered on a monthly, per-user basis, inclusive of hosting and maintenance. This makes costs predictable as you’ll be paying a fixed fee.Hosted Exchange also lowers overall costs. If you calculate the cost of purchasing a new server, Microsoft Exchange, and supporting infrastructure, plus maintenance fees, the total and per-user cost will add up quickly. For many small businesses, paying a fixed monthly fee will be far more cost-efficient than hosting a Microsoft Exchange solution in-house. What’s more, you save money on future expenses such as hardware replacements and new software licenses.
  2. Easier implementation
    Implementing Microsoft Exchange in your office would require you to allocate physical space for the server and to install the server and Microsoft Exchange. On top of this, you also have to manage Exchange and add new accounts and users. In case the service goes offline, you’ll have to troubleshoot it yourself. But with a hosted Exchange solution, your IT partner will take care of hosting, management, and installation, so you can focus on more important business matters.
  3. Flexible solutions
    Growing businesses may find it difficult to scale up or down on an in-house Microsoft Exchange solution due to the server’s limited capacity. With hosted Exchange, you can simply contact your provider whenever you need to adjust your server requirements. The hosted Exchange provider can also help scale your solutions in case you move offices.

Looking to learn more about hosted Exchange and how your business can benefit from it? Talk to us today!

Published with permission from TechAdvisory.org. Source.

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Why healthcare companies need mobile device managementAs mobile devices become more instrumental to healthcare organizations, it’s becoming even more difficult to keep track of all devices connecting to company networks. With mobile device management (MDM), IT staff in healthcare will have an easier time watching over company-registered devices. Read on to learn more about the advantages of MDM. Compliance Governments have […]

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Why healthcare companies need mobile device management

As mobile devices become more instrumental to healthcare organizations, it’s becoming even more difficult to keep track of all devices connecting to company networks. With mobile device management (MDM), IT staff in healthcare will have an easier time watching over company-registered devices. Read on to learn more about the advantages of MDM.

Compliance

Governments have established several regulations, such as HIPAA, to protect patient records, but mobile devices are posing a major challenge to these regulations. If companies violate the rules, they can be penalized with a fine as high as $1.5 million.

The largest compliance risk associated with the use of mobile devices is data leakage. The most common example of this is an employee keeping sensitive data or footage in his or her phone and then uploading it on social media. MDM mitigates this risk by allowing system administrators to set access and usage restrictions for data and applications so employees comply with the company’s security policies.

Cost-effectiveness

Many practices are adopting bring your own device (BYOD) policies, encouraging employees to use their own tablets, computers, and smartphones for work. MDM solutions make it possible for IT administrators to remotely monitor and control these devices. But more importantly, organizations benefit from the reduced overhead and hardware costs, since they don't have to purchase the devices for their staff.

Better device security

As long as the systems administrator uses MDM, it will be a challenge for hackers to gain access to any confidential information, regardless of where in the hospital the device is. The best MDM applications can encrypt files in a portable device and distinguish corporate data from the employee’s personal information. In the event that the employee leaves the company, the MDM software will remove corporate data on their devices, minimizing the risk of unauthorized access to protected health information. Meanwhile, if the device is lost or stolen, the MDM software can be used to fully wipe the device remotely.

Company-wide updates

One of the biggest challenges of mobile devices is it’s often difficult to keep software updates consistent throughout the company. What’s worse is that employees may put off updates because they’re on a tight schedule. However, these updates are essential in defending against the latest threats.

MDM addresses these problems with company-wide updates. When a security patch is available for business software, MDM makes it easy to track which devices are still vulnerable and lets system administrators automatically administer updates. This way, companies can secure any vulnerabilities in company-registered devices from a central location.

No changes to infrastructure

MDM applications will not demand a change in the Wi-Fi infrastructure of an organization, but if the system cannot handle all the devices logged in to the network, the support team will have difficulties managing all medical applications and individual devices. If a hospital has a strong wireless network, then there will be no need to make changes to the system.

These are just some of the advantages to having MDM in the healthcare industry. If you need more information on MDM, or if you have other technical concerns, feel free to get in touch with us today!

Published with permission from TechAdvisory.org. Source.

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5 Security issues to look out forCybersecurity is a constant battle, but there are significant steps you can take to keep your IT defenses strong and effective, one of which is to increase your knowledge of security threats. Here are five common ways your business systems can be infiltrated. 1. You are tricked into installing malicious software There are countless ways […]

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5 Security issues to look out for

Cybersecurity is a constant battle, but there are significant steps you can take to keep your IT defenses strong and effective, one of which is to increase your knowledge of security threats. Here are five common ways your business systems can be infiltrated.

1. You are tricked into installing malicious software

There are countless ways you can be tricked into downloading and installing malware. One is by downloading software from torrent websites. When you visit these sites, you are told to download software in order for the site to load properly. Once downloaded, the malware that came with the software infects your system. In other cases, hackers send emails with a malware-infected attachment.

Luckily, there are steps you can take to avoid accidentally installing malware:

  • Never download files from an untrusted source. If a website is asking you to download something, make sure it’s reputable and reliable. Double check the URL of the website as well, as hackers can spoof legitimate websites and use similar but slightly altered URLs, such as “www.g00gle.com” instead of “www.google.com.” If you are unsure, it’s best to avoid downloading and installing the software.
  • Always look at the name of the file before downloading. A lot of malware is often deliberately given names similar to those of legitimate files, with only a slight spelling mistake or some unusual wording. If you are unsure about the file, then don’t download it. If you know the sender, you may contact them to verify the file’s authenticity.
  • Always scan a file before installing it. Use your antivirus scanner to check downloaded files before opening them.
  • Stay away from sites with torrents, adult content, or those that stream pirated videos. These sites often contain malware, so avoid them altogether.

2. Hackers obtain admin privileges

Many users are logged into their computers as admins. Being an administrator allows you to change settings, install programs, and manage other accounts. The problem with this is that if a hacker manages to access your computer with you as the admin, they will have full access to your computer. This means they can install other malicious software, change settings, or even completely hijack the machine.

Even worse is if a hacker gains access to a computer used to manage the overall IT network. Should this happen, they can control the entire network and do as they please.

To avoid these unfortunate situations, limit the administrator role only to users who need to install applications or change settings on their computers. Installing antivirus software and keeping them up to date, as well as conducting regular scans, will also help reduce the chances of being infected.

3. Someone physically accesses your computer

Your system can also get infected with malware or your data can get stolen because someone physically accessed your systems.

Let’s say you leave your computer unlocked when you go out for lunch. Someone can just walk up to it and plug in a malware-infected USB drive, which can infect your system. They can also manually reset the password, thereby locking you out.

An easy way to defend against this is to secure your computer with a password. You should also lock, turn off, or log off from your computer whenever you step away from it. You can also disable drives like CD/DVD and connections like USB if you don’t use them. Doing so will limit the chances of anyone using these removable media to infect your computer or steal data from it.

4. Someone from within the company infects the system

A disgruntled employee can compromise your IT systems. They can do so much damage such as deleting essential data or introducing highly destructive malware.

The most effective way to prevent this, aside from ensuring your employees are happy, is to limit access to systems. For example, you may find that people in marketing have access to finance files or even admin panels. Revoke unnecessary access rights and ensure that employees only have access to the files they need.

5. Your password is compromised

Passwords are typically the main verification method businesses use to access their accounts and systems. The issue with this is that many people have weak passwords that are easy to crack. To make matters worse, many people even use the same password for multiple accounts, which could lead to a massive breach.

It is therefore important to use strong and different passwords for your accounts. It’s best to also utilize multifactor authentication, which requires users to present more than one way to verify their identity such as a password plus a fingerprint or a one-time code.

If you want to learn more about securing your systems, contact us today.

Published with permission from TechAdvisory.org. Source.

The post 5 Security issues to look out for appeared first on Complete Technology Resources, Inc..

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