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Optimizing website images for SEOSmall- and medium-sized businesses (SMBs) are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to improve your SEO. One of the things they tend to glaze over is image optimization. Do […]

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12 Oct, 2020 / by Complete Technology Resources / in 2020october12web & cloud_b, alt tags, image title, images, keywords, seo, title text, Web & Cloud category
Optimizing website images for SEO

Small- and medium-sized businesses (SMBs) are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to improve your SEO. One of the things they tend to glaze over is image optimization.

Do images really affect SEO?

One of the reasons images tend to be overlooked when auditing SEO is because it’s easy to forget just how many images your website has. Maybe you only had a few photos on your homepage when you first built your site. Over time, however, you probably added more visual elements to blog posts, landing pages, and About Us page — drastically increasing the impact of your images on your SEO.

Image resolution and load speed

The first thing to check is how your images affect your site’s load speed. If you’re using ultra high-resolution photos, those accessing your site on mobile devices or using satellite data connections will have trouble loading your site. Site load times affect your site’s ranking on Google, so make sure to pair your images down to a more reasonable resolution and save them as web-friendly file types.

  • Choose the JPEG format for illustrations or large photos since it provides clarity and good colors in a smaller file size.
  • Select the PNG format if you want to preserve background transparency.
  • Use the SVG format for icons and logos. Combine this with Javascript or CSS to resize SVG images without losing quality.

Keywords and image title

The days of keyword-stuffing are long gone, but that doesn’t mean you can get away with uploading images with filenames like “DSC2558.jpg”. When adding images to your website, make sure their names are relevant to their content, such as “gym-trainer-helping-lift.jpg” or “call-center-customer-service.jpg”. This makes it easier for search engines to derive information from the images on a page.

Alt text and title text

Even though Google is getting better at recognizing image content without any help from text identifiers, describing your images in your website’s back end is still important for SEO. Every image on your site should have enough text-based information without disrupting the user experience.

To see how this works in WordPress, open your site dashboard and click on Media. This will display all the uploaded images, videos, and audio. Click on any photo to access the text editing tools. Whatever you include in the Caption field will be shown below the image, so check that it corresponds with your content. If not, skip it. In this case, user experience takes priority over SEO.

The Alternative Text and Description fields will be visible to visitors only if the image doesn’t load or if they select it manually. They may not seem that important, but these should be considered nonnegotiable for SEO purposes.

Check that your site’s images are properly optimized before requesting another SEO report. If your score changes, audit your image optimizations regularly. If you’re still seeing red, there are a number of web- and cloud-based platforms that can help improve your content. Give us a call today to find out more!

Published with permission from TechAdvisory.org. Source.

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Here are 4 ways your business can get ahead of the tech curveThe key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more. Be an early […]

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09 Oct, 2020 / by Complete Technology Resources / in 2020october9_businessvalue_b, business, Business Value, internet of things, machine learning, tech fads, tech trends category
Here are 4 ways your business can get ahead of the tech curve

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.

Be an early adopter

One of the biggest factors in determining how successful your SMB will be in leveraging a new trend is how early you get in. Be careful investing in resources with high buy-ins and/or long-term commitments. Focus instead on low-cost IT solutions that allow you to test and see how well they work for you, and also let you pull out without suffering heavy sunk costs.

Invest in the right tools

New tech can be expensive, so how can one take advantage of an emerging tech trend without spending too much? The trick is to repurpose existing tech to do the same thing as the new tech.

For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. When the Internet of Things (IoT) craze began, John Deere figured that IoT would change the way their vehicles serve their customers. But instead of shelling out money for new IoT devices, they simply used already-available mobile devices and GPS tech. This tactic allowed the brand to jump ahead of their competition, especially those who chose to wait out the decrease in price of new tech.

Synergize tech with your business model

With a little creative brainstorming, most business models can actually integrate new tech into their processes. For instance, at first glance, it appears that clothing retailers have no use for AI that has deep learning capabilities. But one particular AI application — chatbots — has proven to be effective in helping customers find the clothes they want. Here, deep learning directly drives sales.

Prepare for possible difficulties

New tech inherently comes with implementation and integration difficulties. But what if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby that your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Inform customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest tech fads? Turn to us — we’re the experts on all things technology related, be it machine learning or Oculus Rift. No question is too trivial — consult with us today!

Published with permission from TechAdvisory.org. Source.

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Windows 10 versions: How are they different?Buyers are not short of choices when it comes to Windows products. Apart from the long list of apps available in the Microsoft Store, there are also multiple options for the Windows 10 operating system (OS). Windows 10 comes in different tiers — Home, Pro, and S — and each was made to address specific […]

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07 Oct, 2020 / by Complete Technology Resources / in 10 s, 2020october7windows_b, home, microsoft, operating system, pro, Security, software, virtualization, Windows, windows 10 category
Windows 10 versions: How are they different?

Buyers are not short of choices when it comes to Windows products. Apart from the long list of apps available in the Microsoft Store, there are also multiple options for the Windows 10 operating system (OS). Windows 10 comes in different tiers — Home, Pro, and S — and each was made to address specific needs and lifestyles. Choosing the right Windows 10 version can be confusing, so we’ve made it simpler by listing the similarities and differences of each.

Windows 10 Home

As its name suggests, Windows 10 Home is designed for home and personal use. It comes bundled with key Windows 10 features, such as the Microsoft Edge browser and the voice-enabled virtual assistant Cortana. It also gives access to Microsoft's cloud storage service OneDrive and provides 5 GB of cloud storage per individual user. However, Windows 10 Home doesn’t come with Office apps like Word, Excel, and PowerPoint. Instead, it gives you a 30-day free trial of Microsoft 365.

In terms of security, Home has fairly basic protections. It has Windows Defender Antivirus software, Windows Hello biometric logins that use face or fingerprint authentication, and rudimentary device encryption to keep data breaches at bay. Those with multiple Windows devices will also love the mobile device management app, which allows them to track and control app usage for connected smartphones and tablets.

To explore new apps, Home users can sign up for the Windows Insider program, but since this version is light on features, there is usually a limited selection of early release apps to play with.

Windows 10 Pro

If you plan to use your computer for work, the Pro version is the right OS for you. One of its most notable features is Hyper-V, which allows you to create virtual machines (VMs) on Windows 10. These VMs can be used to deliver computing resources from a powerful computer to other machines connected to the network, making resource provisioning a breeze.

Considering that businesses are usually targeted by cybercriminals, Windows 10 Pro offers more robust security than Home. In addition to Windows Defender, this version comes with whole disk encryption, Enterprise Data Protection, and Azure Active Directory — an identity management service used to set up and enforce access policies for apps and devices.

Rolling out updates for all computers is also incredibly easy with Pro’s Windows Update for Business service. From a central console, you can manage how and when Windows 10 devices are updated so that they don’t disrupt day-to-day operations.

Windows 10 S

Windows 10 S is focused on simplicity, security, and speed. More specifically, it greatly restricts security and other settings, resulting in faster performance. In fact, while S-powered computers have fewer features than Pro, they are reported to boot 15 seconds faster than Pro machines.

Windows 10 S’s relatively low hardware requirements make it perfect for startups and schools that tend to purchase low-cost PCs. And if you want more features, you can upgrade from 10 S at an affordable price.

What sets 10 S apart from the other Windows 10 versions is that it can only run applications available on the Windows Store. What’s more, it requires you to use Microsoft Edge for surfing the web. Although these restrictions mean you don’t get to enjoy third-party apps, it also protects users from downloading dangerous apps and helps Microsoft easily root out malware.

Still not sure about which Windows 10 version you should purchase? Contact our experts today to get deeper insight. We’ll even install and maintain Windows for you so you can focus on being productive!

Published with permission from TechAdvisory.org. Source.

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Here’s why you need a VPN and how to choose oneInstalling antivirus software and using strong passwords are no longer considered the bare minimum in cybersecurity. With your online activities transparent to internet service providers, third parties, and hackers alike, it’s important to keep your information secure and private by using a virtual private network (VPN). Here’s why. What is a VPN? A VPN creates […]

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05 Oct, 2020 / by Complete Technology Resources / in 2020october5security_b, cybersecurity, encryption, ip leaking, privacy, Security, server, virtual private network, vpn category
Here’s why you need a VPN and how to choose one

Installing antivirus software and using strong passwords are no longer considered the bare minimum in cybersecurity. With your online activities transparent to internet service providers, third parties, and hackers alike, it’s important to keep your information secure and private by using a virtual private network (VPN). Here’s why.

What is a VPN?

A VPN creates a secure tunnel between your device and the websites you visit on the internet. Once you’ve established your PC’s connection to a VPN server, your computer acts as if it’s using the same local connection as the VPN, making it seem as if you’re in a different location. As far as websites are concerned, you’re browsing from that server’s geographical location and not your PC’s actual location.

When you surf the web through a VPN, all the data transmitted and received is also encrypted, preventing anyone, from hackers to government agencies, from monitoring your online activities.

Why should you have a VPN?

Security and privacy are the main reasons you would want a VPN. For example, if you’re connected to a public Wi-Fi network — like the ones at local cafes and airports — using a VPN encrypts the information you’re sending or accessing online. This means your credit card details, login credentials, private conversations, or sensitive documents can’t be intercepted by a third party.

VPNs are also useful for accessing geo-restricted websites. If you’re traveling abroad and certain US websites are blocked in that region, you can connect to a VPN located in the United States to access the sites you need.

How do you choose a VPN?

Given the increasing demand for secure online privacy, VPNs are surging in popularity. The following considerations can help you find the right one.

1. Cost
While free VPNs are available, it’s best to avoid them as they could keep logs of your internet activity. In some cases, data collected by free VPNs are sold to data brokers or worse, cybercriminals. Additionally, maintaining a VPN service is also expensive, which means the free ones will likely plaster ads on your browser to make a quick buck.

Paid VPNs like NordVPN and ExpressVPN often come with more robust features and configurations that keep you secure. Prices differ depending on a VPN’s features and subscription length, and how you pay is also important. Some VPNs offer anonymous payment systems like Bitcoin, while others allow you to use gift cards to avoid giving out your personal information.

2. Location
The physical location of VPN servers is important if you want to access region-blocked websites. So if you’re planning on accessing a UK-based service, your VPN provider must at least have servers located in London.

3. Capacity
Read through a VPN provider’s terms of service to determine how much data you’re allowed to use. If possible, find out how many servers a VPN provider has. If they have plenty of servers online, you can rest assured that they have the capacity to support your internet browsing.

4. Device compatibility
Another important factor to consider is whether the VPN can be used across multiple devices. Nowadays, employees work on laptops, tablets, and smartphones, so you’ll want a VPN that’s compatible with various types of devices.

5. IP leaking
Beyond the fundamental nuts and bolts of the VPN protocol, there are other challenges like dealing with leaky tunnels, which means your IP address could be tracked. A great way to evaluate a VPN service is to sign up for their free trial service and visit IP Leak. This will allow you to check whether your real IP address is being leaked. If it tracks your physical location, you should opt for a more reliable VPN service.

VPNs are now a vital component of cybersecurity, and if you need help in selecting the right one for your business, consult with our security experts today. We also offer comprehensive cybersecurity services so no hacker or third party can get their hands on your data.

Published with permission from TechAdvisory.org. Source.

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