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A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful. However, businesses are not powerless when […]

12 Jan, 2016 / by Complete Technology Resources / in Social Media category

InternetSocialNetworkingAndReputationManagment_Jan12_BA dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful. However, businesses are not powerless when it comes to fighting back against these websites and the poor reviews they may hold. Here are a few tips to assist you in handling these situations.

You’ve probably seen websites like Ripoff Report and Complaints Board give upset clients a sounding board to voice their frustrations. These unverified reviews are almost always negative and can damage a company’s online reputation. This is especially true if these reviews show up on the first page of an organization’s search results where it will appear to anyone who uses a search engine to look for information on a company.

Businesses are not powerless when it comes to dealing with these ‘rant’ sites and the negative content they contain. While you won’t be able to have this content completely removed from the internet, if you are smart with your online reputation management (ORM), you can push it further down the search results rankings where most people will never come across it. We compiled some useful advice to help you fight back against ‘rant’ sites that may be hurting your company’s online reputation.

Don’t engage site or users directly

When many business owners read one of these negative reviews, their first instinct is to start sending out strongly-worded emails that demand to have the content removed. A few will also try to engage with the person who posted the content in an attempt to resolve the issue. We would recommend against both when it comes to a ‘rant’ site where both users and content posted are not verified.

That’s because there have been reports of users posting fake reviews in an attempt to solicit money from businesses who they criticize. A few of these websites also claim to offer paid programs to mediate negative posts but business owners should be extremely wary of any website offering to remove or edit a review in exchange for cash.

Get on social media

If one of these negative reviews makes its way onto the first page of search results for your business, you will want to start up social media accounts to help bury it. Not only do social media accounts hold greater weight in search result rankings, they also provide your past, present and future clients with better information. Even if you already have a Facebook and Twitter, don’t be afraid to expand beyond that with an Instagram or LinkedIn account. It’s also a good idea to get on Foursquare, Google+ and any other sites where reviews are verified by real users and not nameless people who don’t have to be accountable for what they say. Just remember to update these regularly to ensure they stay at or near the top of the search result rankings.

Encourage positive reviews

While people are quick to post negative reviews, sometimes you need to cajole customers to post positive reviews on verified websites. Depending on what your business does, sites like TripAdvisor, Foursquare, Angie’s List or even Facebook can be great places to have satisfied customers leave reviews. Of course getting them to do that can be difficult.

That’s why you should consider offering a discount to customers who post a review of your business on any of these sites. It truly is a win-win situation as you get to build a positive online reputation, have more reputable sites gain traction when it comes to search result rankings and build brand loyalty with customers who will be more likely to return because of the discount offered on their next visit.

Don’t let a negative review on one of the ‘rant’ sites get you down. There are plenty of ways to get a positive message to people through online and social media channels. Let our team of experts show you how it's possible.

Published with permission from TechAdvisory.org. Source.

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As 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses. Technology is also expected to play a […]

11 Jan, 2016 / by Complete Technology Resources / in Uncategorized category

Medicine doctor hand working with modern computer interface as conceptAs 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses. Technology is also expected to play a major role in delivering personalized and improved care at reduced costs. We’ve compiled a list of the trends that are likely to affect the healthcare industry this year.

Wearables

Wearable technology is considered a revolutionary tool to connect patients with healthcare professionals. These devices are rapidly on the rise due to their ability to track a patient’s physical activities, sleep patterns, calorie consumption, and so much more. They can be used to continuously monitor a person’s health status and instantly transfer that information to the hands of clinicians. These benefits, in turn, allow healthcare providers to deliver better care for both normal symptoms and chronic conditions.

Increased demand for data While clinicians are keen to collect as much patient information as they can to improve healthcare delivery processes, there always seems to be a piece of information that is overlooked. The result? Healthcare providers either have to make assumptions based on unreliable data, or try to retrieve that information through complex processes. This is where an enterprise data warehouse (EDW) comes in. EDW is an advanced data analytics tool that enables users to access high-quality and accurate data in real time.

Cybersecurity

With the introduction of various healthcare applications and web-based services, data security and privacy will certainly become top priorities for both patients and providers. When it comes to cybersecurity in healthcare, it’s not just about medical data anymore. In recent years, we’ve seen medical devices that can be controlled and accessed remotely, such as the insulin pump. But if someone were to hack into the device and tamper with the dosage, the patient’s life could be in danger of a potentially lethal dose. While there has been no reports of such incident, healthcare providers will likely become more conscious about cybersecurity, since they can’t afford to take any chances.

Organ perfusion systems

In response to the organ supply shortage problem, the FDA (Food and Drug Administration) approved two cutting-edge technologies -- the Xvivo Perfusion System and the OrganCare System -- in order to improve the viability of donated lungs and hearts for transplantation. In the coming years, these systems could potentially double the number of lung and heart transplants and serve all patients that are on the waiting list for donated organs.

Patient-centered care

There will be a significant change in the healthcare industry’s approach to providing care. More and more hospitals are trying to improve the quality of service delivery and increase the patient’s satisfaction and engagement by providing patient-centered care. This type of care generally involves transforming the traditional relationship between doctors and patients, in which a care provider prescribes the same treatment for patients with similar conditions, into a patient-centered care that considers treatment options based on each patient’s unique preferences and needs.

Want to learn more about the latest trends in the healthcare industry? Or are you looking into implementing powerful technology for your healthcare business? Get in touch with our experts today and see how we can help.

Published with permission from TechAdvisory.org. Source.

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One of the biggest problems facing new Android users relates to music. More specifically, it relates to just how in the heck does one get their beloved, and often times robust, iTunes Library onto their shiny new Android phone. Believe it or not, the process isn’t as complicated as it seems. There are a few […]

11 Jan, 2016 / by Complete Technology Resources / in Uncategorized category

AndroidPhone_Jan1_BOne of the biggest problems facing new Android users relates to music. More specifically, it relates to just how in the heck does one get their beloved, and often times robust, iTunes Library onto their shiny new Android phone. Believe it or not, the process isn’t as complicated as it seems. There are a few different methods available to you and as long as you have some free time and a bit of patience, you’ll soon be using your Android phone to listen to your favorite song.

Drag and Drop

The most straightforward method of moving music involves a task you're probably already familiar with, dragging and dropping files. Alternatively, you can also copy and paste them, the choice is yours.

Start by connecting your Android phone to your laptop. From there, you will need to create a new folder on your Android phone from your laptop where you will place your music and open it up. Once that is completed, you should then open iTunes and highlight the songs you want to move. From there you can either drag and drop the files directly into the newly created folder on your Android phone, or select copy and then paste them into the folder. The results will be the same either way and your music will transfer over to your phone. Remember, if your laptop is a Mac you will need the Android File Transfer app available from Android in order to do this.

Apple Music

Apple Music recently made its way to Android and in addition to the streaming music service you are also able to access the songs you have purchased through iTunes. When you open up the Apple Music app you should be able to see your playlists from your iTunes Library show up when you go to My Music > My Playlists. There are two things you will want to take note of when considering Apple Music for Android. First, it is $10 a month to subscribe to the service and use the app. Second, the app is still new and Apple has not quite worked out all the kinks just yet according to reports.

Google Play Music

If you don’t need the physical files on your phone and are happy having access to your music via the cloud, then Google Play Music is a solution you might want to consider. For starters, it comes pre-loaded on all Android phones so the first step is already taken care of for you. You’ll need to download the Google Music Play app on your laptop (it's compatible with both Mac and PC), and then connect it to your iTunes library which will help you during the setup process. You can store up to 20,000 songs on your Google cloud at any given time which should be enough space for most people.

The downside of Google Play Music is that you’ll need to be connected to the Internet in order to have access to your music, which means this solution isn’t ideal if you’re on a plane for a long time or in another scenario where Internet access isn’t readily available.

If you’re thinking about switching from iOS to Android phones for your business then why not give our experts a call. We can help make sure your transition a smooth one.

Published with permission from TechAdvisory.org. Source.

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Analytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics. But when you’re faced with analyzing so many complicated statistics and […]

07 Jan, 2016 / by Complete Technology Resources / in Business Intelligence category

BusinessIntelligence_Dec28_BAnalytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics. But when you’re faced with analyzing so many complicated statistics and reports filled up with numbers, taking it all in can be quite overwhelming. Not to worry, though. We’ll make things easier by giving you an overview of Google Analytics and the key metrics you need to pay attention to.

What exactly is Google Analytics?

Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website.

With Google Analytics, you can analyze your traffic to discover whether your target market is finding your website, how they’re finding it, and if they’re taking the actions you expect them to take while on your site. By tracking and analyzing your traffic you can increase the engagement and enhance your marketing strategies.

Google Analytics’ Key Metrics

Navigating Google Analytics can be mind-numbing, since you are likely to get lost in its many features, variables, and settings. Check out these basic key metrics that will help you analyze your website traffic.

Unique Visitors Most people tend to confuse this metric with “Visits”. The Unique Visitors metric can give you an accurate number as to how much real traffic you receive on a daily basis because, unlike the Visits metric, it doesn’t solely rely on cookies to count. This means any of your visitors would be counted once, even if they cleared their computer of cookies.

Pageviews The Pageviews metric should increase in direct proportion to the numbers shown in Unique Visitors. This metric represents how deep your unique visitors go into your website pages. If the percentage is low, your content may not be engaging enough to encourage visitors to explore the your website further than the home or landing page.

Bounce Rate The Bounce Rate metric will tell you the percentage of visitors who left your website after viewing only one page. High bounce rates can mean that your website is not appealing to visitors in certain aspects such as the design, content, navigation, and so on. Tracking your website’s bounce rate will quickly help you identify things that are not working well on your website, so you can fix the problem accordingly and ensure you grab visitors' attention from the first click.

Traffic Sources This metric shows which sources drive the most and least traffic to your website. Generally there are four types of metrics: Referral, Direct, Organic Search, and Social.

  • Referral traffic - These visitors found your site via your off-page marketing efforts, such as backlinks and blog articles on other websites.
  • Direct traffic - These visitors are highly targeted, since they type your URL directly into their web browser.
  • Organic search - These visitors discover your site after searching a keyword in a search engine, usually from Google.
  • Social traffic - These visitors came from social media platforms, such as Facebook, Twitter, and Instagram.
These are the metrics that matter to tracking your website’s visitors. They consist of basic numbers that are easy to understand and interpret. Once you get a handle of these metrics, you can make your way to more advanced metrics that provider deeper level and more accurate insight.

For more tips on how to utilize your business data with Google Analytics, contact our specialists today.

Published with permission from TechAdvisory.org. Source.

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