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Having a website is no longer enough to be successful. You must have a website that not only presents your company in a positive light but also offers a good experience for users. While this may seem like a time consuming and maybe even expensive process, it’s actually simpler than you may realize. Here are […]

Web_Jan6_BHaving a website is no longer enough to be successful. You must have a website that not only presents your company in a positive light but also offers a good experience for users. While this may seem like a time consuming and maybe even expensive process, it’s actually simpler than you may realize. Here are three things you can incorporate into your website to help leave visitors impressed.

Your website is most likely to be your first, and in most cases only, chance to make an impression on people. It used to be that a customer would come visit you in person or call you but that isn’t the case anymore. Today they will search for your business on Google and head directly to your website. If they don’t like what they see, they leave without a trace.

That’s why it is imperative that your website is not only visually appealing but has content to engage visitors and help drive them to your business. While there are loads of features that can help you accomplish these, we’ve picked three of our favorites that we think can really help your website standout.

Contact Forms

You could have the most convincing sales pitch on your website that makes every person who visits want to buy what you’re selling immediately, but if you don’t have a contact form for them to fill out, most will never actually follow up with you. Even if you have your phone number and email prominently displayed throughout your website, most won’t put in the effort to get in touch.

That’s why a simple contact form can be a great way to help convert leads into sales. This is also a way to get people to signup for other services you offer such as email newsletters or free promotional material. Just make sure you don’t over do it on the contact forms. Having too many on a given page can confuse readers and make it seems as if you're desperate to get their information.

In-house videos

While you may not believe it, people who visit your website want to see and hear from you. Having videos from other sources is a good start, but at the end of the day, it’s your business and you should be representing it. Thanks to innovative technology and the rise of smartphones, it is now easier than ever to shoot and edit videos.

Don’t worry about the need to produce slick, five-minute promotional videos with graphics and Hollywood-caliber lighting. Most people won’t ever watch it in its entirety anyway. Instead, come up with a 30-second introduction video welcoming visitors and giving them more background information on what you do. It may seem simple but it can really connect with visitors who stop by your website.

Get customers involved

One of the best ways to improve your website is by incorporating user-generated content into it. There are quite a few ways to do this and most of them don’t require that much work on your end. The easiest method to get customers involved is to feature testimonials on your website. Words from clients can resonate more with visitors than claims you make about yourself as readers are more likely to identify with these testimonials.

If you're feeling a bit brave, or don’t mind visitors seeing honest and possible negative feedback, several review websites like TripAdvisor and Foursquare offer plug-ins that allow you to feature the reviews they have collected about your business on your website. There are, of course, pros and cons to doing this and if you have a lot of negative reviews, sticking with the testimonials is probably a safer choice.

Want more pointers on how to create a dynamic website? Need to learn how to better market your business online? Get in touch and we can show you how it’s done.

Published with permission from TechAdvisory.org. Source.

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Google have recently enrolled a number of their users in a trial to road test a new way of logging in to their Google accounts. The method aims to stamp out the increasing amount of phishing attacks, as well as the issues caused by people (who likely include some of your employees) from using passwords […]

internet security conceptGoogle have recently enrolled a number of their users in a trial to road test a new way of logging in to their Google accounts. The method aims to stamp out the increasing amount of phishing attacks, as well as the issues caused by people (who likely include some of your employees) from using passwords that are all too easy to crack. So if you have a sneaking suspicion your staff members might be logging in to company accounts with “Password 123” and the like, read on.

So what exactly is Google’s master plan for squaring up to malicious phishing attempts and the perils caused by easy-to-crack passwords? The tech giant is currently trialing a new login option for Google account users. This will let anyone who has enabled the option to log in using their smartphone, completely eliminating the point at which you would normally enter a password. The system uses your phone to verify your identity by sending you an alert that gives you the option of whether or not to log in to your account.

During the trial stages, Google have invited what they are terming “a small group of users” to test out the potential password-free function on their personal Google accounts. The method appears to be easy to use and, if the trial is a success, could offer a far more secure way of accessing an account. By authorizing your phone to let you log in, you are effectively removing the need for a password.

To initiate a log in, the testers type in their email address on their PC or Mac. This will be followed up with a notification on their phone asking them whether they wish to log in to their Google account. All they then do is click the “yes” option and the computer will log them in automatically. For anyone concerned about not being able to log in due to their phone having a flat battery, being forgotten at home, or worst case scenario lost, there is no need to worry for the option remains to log in the traditional way by clicking a link saying “Use your password instead” at the bottom of the page.

Should the trial go ahead and password-free smartphone authentication becomes the norm, the advantages from a security perspective are clear. As stated above, simple passwords simply don’t protect accounts properly. Should someone – whether a hacker, a dishonest employee with an agenda, a recently fired employee with a grudge, or a competitor – put their mind to it, figuring out poor passwords is really not that hard, especially if they have insider knowledge about the user. Date of birth, favorite football team, an unfortunate obsession with Justin Beiber – these are all things that can be used to crack a password. And let’s not even get started on Password123.

The other thing of significant importance is the fact that should password-free log in go ahead, it will stop phishers in their tracks. The phishing ‘business’ is a booming one and those unscrupulous people who contact end users and attempt to extract personal information from them by pretending to be from a trustworthy source could find that their days of stealing passwords are numbered. If the phone becomes the means to log in, the phisher is rendered impotent. There is no password to hand over and of course the phisher doesn’t have access to the phone to click the “yes” button.

Google have made a few facts clear to their guinea pigs which have become public knowledge. The first of which is that the trial works on both the iOS and Android platforms. Users can still log in with their existing password should they desire and Google’s “unusual sign-in” policy remains in place should they detect anything suspicious and need the user to complete an extra step as proof it’s really them.

Should password-free, smartphone login be launched it would be a massive step in the right direction towards plugging the security holes that are caused by human error or carelessness. Setting a password such as “123456” might seem kind of dumb, but it’s amazing just how many people do! At the other end of the scale, phishers can be frighteningly convincing and are able to con even the most tech savvy or diligent users out of passwords, credit card details and more.

If you’d like to know how we can help you ensure that you are operating in the safest possible security environment, give us a call today.

Published with permission from TechAdvisory.org. Source.

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